INVEST
min $100
A Future Equity Agreement (SAFE) gives you the right to future shares in the company. If you invest, you're betting the company will be worth more than $20M eventually.
"With PuraVida we wanted to build more than a digital bank or just another credit card ... but rather a subscription to the good life!"
Driven by our AI technology and our deep understanding of what truly matters to you, PuraVida wants to pave the way for your financial freedom — while enabling you to live your best life.
Today's banks and credit cards companies have missed the mark for Millennials and Gen Z, creating financial stress instead of support.
While talking to our customers we identified 2 main pain points:
A tone-deaf banking system, combined with the constant comparison of the outrageous lifestyles on social media, has left the majority trapped in a cycle of financial anxiety and unhappiness.
In fact, and after speaking with our users, they were only able to identify the miles and cashbacks reward programs…. And the majority feel that even those programs are not that valuable for them.
WE USE AI TO HELP YOU:
PuraVida is a pivot of a digital bank we started called Bankiom.
Our roots are in Bankiom, a digital bank that made waves with its swift, hassle-free banking solutions.
We raised $1.9M and built a full-on banking platform with card issuance capabilities, iOS and Android apps and AI-powered financial tools.
Bankiom went through 3 accelerator programs — 500 Global, Google for Startups, and YC Startup School.
Despite our early success, we encountered 2 crucial challenges:
It became clear to us that moving forward, we need to drastically improve our unit economics and design a licensing free model... and the best way to do that is talking to your customers to understand better their pain points.
Our AHA moment happened during our trip to Costa Rica where we got introduced to the Pura Vida way of life!
In our pursuit of happiness at PuraVida; we discovered a simple yet potent formula for happiness:
Our approach is two-fold:
PuraVida makes it easy for anyone with a Mastercard to earn rewards they actually want rather than the standard hard-to-redeem hard-to-use reward points that current banks are offering on their cards.
Imagine earning rewards tailored to your true passions. With PuraVida, that's what we do. You tell us what you love, what you are passionate about and we'll customize a reward program just for you... with amazing experiences that you love
PuraVida is a credit card that rewards you for doing what you love ❤️
With your PuraVida membership, you can access all the music events, and get your name on the guestlist of nightclubs for free… and while using your PuraVida Mastercard for everyday spending you earn "heartbeats" ❤️— our points system — that you can redeem for experiences you love
From backstage passes, to flights and accommodation: each grocery bill and dinner out brings you a step closer to the festivals on your list.
Gone are the days of unreachable bank rewards - Our heartbeats ❤️ - are designed to be straightforward, easily redeemable, and relevant to you and what you love. In just a few months, you can redeem your heartbeats, and cross off that first festival off your bucket list.
Once we own the music festival vertical... we plan to expand to other verticals like Football, Soccer, F1, Travel, Food Experiences etc…
In its final form, PuraVida's goal is to become a fintech happiness platform empowering banks to issue their own PuraVida cards with relevant loyalty perks & benefits that revolve around their customers' passions...
"At PuraVida we believe that the banks of the future should be more human and should leverage it's clout and it's economies of scale to unlock those memorable experiences that money can't buy"
At the heart of PuraVida's mission are the HENRYs - High Earners Not Rich Yet.
This group, primarily composed of Millennials and Gen Zers, aspires to experience life to its fullest. They seek more than just financial success; they crave vibrant experiences, adventure, and the joy of living in the moment.
Our goal is to get 1 million users in 5 years
*Forward-looking projections are not guaranteed.
PuraVida makes money from 3 main revenue streams
We generate $100 per user per month:
*Forward-looking statements are not guaranteed.
Our projections are ambitious yet grounded in the value proposition we offer: by the fifth year, we aim to surpass $1 billion in revenue.
To activate your PURAVIDA account all you need to do is link any of your Mastercard credit cards.
If you don’t have a Mastercard, PURAVIDA will issue you one through our partnering bank:
Once activated, you have 3 simple steps to get going and let our algorithm switch you to Wealth mode:
We use AI to make sense of all your finances by providing you actionable insights on on how to:
Once that is done, we unlock for you a whole new world of benefits and perks related to your passion...
PuraVida is built on top of the Mastercard World Elite card. Our members will receive all the world elite perks on top of our PuraVida benefits.
What you get with PuraVida:
Users pay a monthly subscription to access these unique experiences that take place across the planet and will accumulate heartbeats to redeem towards those experiences.
We are launching PuraVida this Summer in Ibiza; the party capital of the world... then expanding to all the party cities in the world!
PHASE 1: LAUNCH IN IBIZA
24h/7 After-parties in private villas all over Ibiza
Ibiza and Beyond: Charting PuraVida's Expansion
Phase I starts with 24/7 after-parties in private villas in Ibiza, our vision extends globally, aiming to penetrate every major party city worldwide.
Our expansion plan has a phased out approach designed to amplify our brand presence and strategically aligns with our understanding of the target market's yearning to experience those unforgettable moments.
Our expansion strategy draws inspiration from Uber's successful playbook, a model our founder is intimately familiar with from launching Uber in KSA.
This strategy involves a three-step approach:
We have rockstars as advisors whose collective expertise has paved the way for over $1 billion in successful exits:
For those who are having trouble streaming the main video you can find it here:
