Proper Beverage
A sake and liquor brand that runs award-winning bars
https://wefunder.com/proper.beverage
Total raised on Wefunder: 3000
Total investors: 2
Quick facts
- A Nashville brand: Brewing sake in Nashville since 2016; now sake, beer, gin, and shochu
- Round nearly closed: $900k of $1M committed; final $100K via this SPV.
- Rice Vice as entry wedge: bars pour 85% Proper products and moves 10x a typical distributor account
- Each bar is profitable on its own: $125-175K to open, 20%+ margin, +4,000 annual visitors
- Free marketing other brands pay for: Esquire Best Bars in America, WSJ, 1M+ organic social reach
- Backed by real assets: $760K in debt-free bars; ~$420K modeled bar NOI in 2028
- World-class team: James Beard winners Sean Brock and Kirk Estopinal joined in 2026