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Privy

Marketing analytics for brick and mortar stores


In the news

Moves in, out, and around Boston tech: Wayfair and Privy
April 2, 2014
Privy, the Leather District-based startup that connects marketing customers’ online profile to their offline shopping behavior, announced the addition of Jim Schuchart as the company’s new vice president of sales.
Case Study: Restaurant Chain Uses Loyalty Data to Improve Customer Experience
February 12, 2014
Once he’s collected data from the restaurant’s mobile loyalty program, Clarke turns to Privy to start enacting change. He relies on the hyperlocal marketing platform to create targeted coupons and special offer campaigns that can be pushed to customers via email, Facebook ads, and sponsored Twitter posts.
8 Ways to Keep Your Employees Happy
December 4, 2013
Privy helps small businesses master web marketing
How to use digital platforms to earn more profits
December 2, 2013
Privy.com also has a platform that measures online marketing efficiency. The company was founded two years ago and is geared heavily toward the restaurant industry.
Which digital marketing channels generate the most ROI?
November 27, 2013
Consumers are now making decisions about where to eat by going online and searching around. Consumers think, "What am I in the mood for?" Then they find it. It's just easier for them to get more information.
Privy's Ben Jabbawy was Born to Help Small Business
October 22, 2013
The basic premise was to show small businesses vital information on customers that they had never had access to before. "We want to track [the people who find businesses on Google, Facebook, et. al.] in the store, and leave the marketing person at that business with a relationship and understanding of a customer that they could use to bring [him or her] back."
The 15 Best Startups To Work For In America Read more: http://www.businessinsider.com/the-15-best-startups-to-work-for-2013-10?op=1#ixzz36ENhA56g
October 8, 2013
But most importantly, all stand out for prioritizing office culture and working to create an environment where employees can thrive.
10 Digital Marketing Tools for Restaurants You Might Have Missed
September 26, 2013
From one dashboard you can: Create an LTO. Decide who’s eligible. Select where you’ll publicize (via a widget on your website, on social networks, within emails). And view all of these offers visually on a promotions calendar.
10 Game Changing Startups That Entrepreneurs Need To Know About
July 17, 2013
Privy is built with connecting small businesses with their customers in mind. Businesses can post their sales, offers, and advertisements with Privy and the ads are automatically targeted to the appropriate demographics through social media and other outlets.
Boston Roundup: Mark43, Privy, Akiban, Aquto, OLPC
July 17, 2013
Privy, a Boston startup developing online marketing software for local businesses, has raised another $1.7 million in private investment to help expand its engineering, sales, and marketing efforts.
Boston-Based Local Marketing Startup Privy Raises $1.7 Million Seed Round From 500 Startups, Atlas, And Others
July 16, 2013
Jabbawy notes that it was important that Privy had begun small, because it helped inform the design and feature set of the product, which aims to be simple to understand and easy to use. Today, interested businesses can now get started using the service in about 20 minutes or less.
Marketing tech startup Privy raises $1.7M from Atlas, angels
July 16, 2013
Privy, a Boston startup that offers a self-service platform for targeted promotions, has raised $1.7 million in funding from investors including Atlas Venture and 500 Startups.
Local Marketing Startup Privy Raises $1.7M in Seed Funding
July 15, 2013
"78% of consumers turn to the web before deciding on buying locally," reads the blog post. "Yet, local businesses struggle to capture this interest, the moment of a consumer's highest intent, and convert it into real, in-store customers. That's where we come in."
500 Startups Demo Day round 2: From underfunded to oversubscribed
February 6, 2013
Privy is a Boston, Mass. company that provides automated customer engagement services for brick-and-mortar businesses. Founder and CEO Ben Jabbawy said the average local storefront spends $15,000 a year on advertising, but have no idea about the returns.
Here Are 10 Standout Companies From The Fifth 500 Startups Demo Day
February 6, 2013
This startup aims to “take the mystery out of local marketing” by making local advertising more efficient for small and medium sized businesses.
Privy picked for 500 Startups accelerator
November 1, 2012
"The time we're spending at 500 is invaluable," he said. "We're 10 times the company we were a month ago, and it's only been the first month."
500 Startups unveils its Fall 2012 accelerator lineup: More international and more sh*t founders say
October 31, 2012
It is a rather interesting and complex set of startups in the group and could be considered the most international, diverse, and exciting group in the history of the accelerator program so far.
500 Startups’ latest batch of companies is so international we had to map it out
October 31, 2012
“There are a lot of really talented, amazing (international) companies that will likely grow into successful businesses."
500 Startups debuts fifth batch of companies
October 31, 2012
The group invests $25,000 to $250,000 in primarily consumer and small-to-medium-sized Internet startups as well as startups related to web infrastructure services.
Privy Gets Global Experience at 500 Startups Accelerator
October 31, 2012
Of course, this is a Holy Grail of modern advertising—figuring out which customers, reached on which platforms, actually walk in the door.
Dave McClure’s 500 Startups Chooses 33 Companies For Its Fifth Accelerator Batch, Bets Big On International
October 31, 2012
It received hundreds of applications, from which 500 Startups selected eight companies.
Boston start-up takes on Groupon
April 3, 2012
Jabbawy said Privy gives users the technology to sell promotional offerings to customers who visit their websites or follow them on Facebook and Twitter. During its beta period, the company worked with more than 30 clients, who sold about $40,000 in deals, he said.
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