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Ponto Footwear

The sustainable work-leisure brand

Pitch Video
Investor Panel

Investor Panel

Fares interviewed Ponto Footwear on July 9, 2021. Play Video
Fares Ksebati
CEO of MySwimPro
says, "This is a merging market with a customer segment that cares about being more mindful with their consumption. The margins are healthy and the product offering is showing strong initial traction."
says, "I'd like to see how new product offerings are perceived by the market. How quickly can the business adapt to customer requests, and what will the brand look like at scale. Being able to continuously develop the brand will be a key driver of growth. Best of luck!"

What Investors Say

Invested $2,000 this round
I've been investing in DTC brands for the last 5 years and consulting with brands for the last 20. I've connected with thousands of brands over the years and played various roles at those brands while processing tens of billions of dollars in eCommerce revenue. In my day job we onboard a new DTC brand every day, and only a very small subset go on to being wildly successful. At the end of the day, success comes from 2 key aspects; product & team. The product has to be on point, and after wearing my Pontos every day for the last 6 months... I know they are solid. On the team side, Aaron and Joey are a couple of the most realistic entrepreneurs I've met. They know digital marketing inside and out, which is probably the most critical skill set, and they and have the type of tenacity required to win. That is why I'm investing in Ponto.

In the News

Ponto Shoes Are Taking On Cole Haan With A Sustainable Dress Sneaker
May 12, 2021
What pair of shoes look like work, but wears like leisure? Ponto, a revolutionary, sustainably-focused footwear brand, is the best answer to that. This gender-neutral hybrid dress 'sneaker' is launching as the first of its kind. Boasting comfort and a minimalist silhouette, Ponto aims to help consumers buy less and own fewer pairs of shoes with its 'Pacific' model, designed for every occasion.
The 16 Best Dress Sneakers for Every Occasion and Budget
May 4, 2021
What even is a dress shoe anymore?! Spoiler alert: no one knows! I, for one, barely know what a sneaker is (shoutout to my slippers for getting me through 2020!). But alas, it's time to step out into the world again, and I can't think of a better way to do it than with some fresh kicks.
December 1, 2020
A new purpose-driven, sustainably-focused footwear brand has launched today. Meet Ponto , a new brand founded by middle school friends and former Silicon Valley alums Aaron Roubitchek and Joey Marquis. It aims to take a holistic approach to sustainability by doing more than simply offering a quality product using eco-friendly materials - all while hoping to penetrate the $214.9 billion footwear market.
What People Say