Plunge

#1 cold plunge & sauna brand for homes and businesses

https://wefunder.com/plunge

Total raised on Wefunder: 2479704

Total investors: 437

Quick facts

  • $0 to $200M+ cumulative revenue in 4 years with $82M revenue in 2024
  • 30,000+ loyal customers; 1,000+ 5 star reviews
  • 8,000+ monthly active app users with 4.8/5.0 star rating in app stores
  • 111% B2B channel growth YoY with $13M of revenue in 2024
  • $9.1M sauna sales in 2024 - the first full year
  • Equinox, NY Yankees, Four Seasons, US Army, UFC, & F45 are customers
  • Alo, CrossFit, Liquid Death, Hyperice and Whoop are brand partners
  • On track to sustainable, 8-figure profitability by 2026 (not guaranteed)

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Plunge

#1 cold plunge & sauna brand for homes and businesses

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Last Funded April 2026

$4,162,212

raised from 437 investors
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