Your browser is old and unsupported. Please upgrade!
SUMMARY
QUOTES
VISUALS
TEAM
INVESTORS
Details
Risks

Invest in PlantSnap

Mobile app instantly identifies plants, flowers and trees

“
Just take a photo of the plant, and PlantSnap immediately tells you what it is, if you can eat it and more. We're the first mobile app to harness machine learning technology to recognize specific plant species—and the more you use it, the smarter the app becomes. As a result, we're also building the largest, most comprehensive plant database in the world. Already, we have over 103,000 plants in our library. That's enough to cover every plant species in the United States.
Square_cropped_video-shoot3
Eric Ralls
CEO, PlantSnap
$5M valuation cap | 20% discount
A SAFE gives you the right to future shares in Plantsnap. If you invest, you're betting the company will be worth more than $5M in the future.

investor perks

$100+

PlantSnap t-shirt and Premium app download (upon release).

$250+

You'll be one of our beta testers, and recieve a PlantSnap tote bag along with all previous perks.

$500+

You'll get an embroidered baseball cap, and a PlantSnap hoodie (plus all previous perks).

$1,000+

We'll plant a tree in your name and send you a commemorative certificate. We'll also put your name in our app credits and send you all previous perks.

$5,000+

You'll get to pick the brain of Eric Ralls (CEO/Creator) on a 60 Minute Skype Chat. Plus you'll recieve all previous perks.

$25,000+

Get a weekend trip to Telluride, Colorado- Airfare (from continental U.S.) and accommodations included - to hike with Eric Ralls (CEO/Creator) and test the app. You'll also recieve all perks from previous funding levels.

See $500, $1,000, $5,000, & $25,000 perks
“
Just take a photo of the plant, and PlantSnap immediately tells you what it is, if you can eat it and more. We're the first mobile app to harness machine learning technology to recognize specific plant species—and the more you use it, the smarter the app becomes. As a result, we're also building the largest, most comprehensive plant database in the world. Already, we have over 103,000 plants in our library. That's enough to cover every plant species in the United States.
Square_cropped_video-shoot3
Eric Ralls
CEO, PlantSnap

Our Ambition

We aim to be the go-to app for gardeners, landscape designers, teachers, students, foragers, and anyone who enjoys nature. With 103,000 plants already catalogued, we're well on our way to cover all of North America. From there, we'll expand our database and market reach to Europe and Asia. When we have all 250,000 plant species worldwide in our database, powered by our machine learning tech, we believe PlantSnap will become indispensable to scientists and hobbyists alike.

Key Facts

  • Launched Plantsnap App June 8, 2017
  • Raised $28.7k on Kickstarter with 1,947 backers
  • Built a database of over 316,000 plant species and adding 1k+ species daily.
  • Implemented the deep learning API

Documents

PlantSnap-Inc-business-plan-no-projections.pdf
plantsnap.net
from Telluride CO
app outdoors tech education software outdoors plants environment nature science mobile

Invest in PlantSnap

Mobile app instantly identifies plants, flowers and trees
287
investors
$100,033
raised of $50K-$1M goal
by Wefunder Portal LLC

Why I Like PlantSnap

At some point we’ve all asked the question – “what is that plant”? The thought of having access to that knowledge on my mobile device is what piqued my interest in PlantSnap, but when I realized its enormous potential due to its global reach, the choice to invest became obvious. PlantSnap is filling a need in the marketplace – not only for the casually curious, but also for educators, landscape designers, gardeners, and botanists around the world. The time is right, the technology is available, and in capable hands like Eric’s, this app is going to be a game-changer.
Large_cropped_dan-johnson-photo
Dan Johnson
THE BUZZ ABOUT PLANTSNAP
The idea of being able to identify plants by just taking a picture of it is amazing! We will be able to spend more time assessing the ecological health and status of an area and less time trying to key out (identify) plants using field guides. This will be especially helpful with the identification of emergent non-native species. This app will certainly help us be much more effective in our efforts and our mission.
John Black
President, Native Plant Society of New Jersey
Large_cropped_grand-central-floral-header
Plantsnap: A New App That Identifies Plants | HOMES - Grand Central Floral
December 9, 2016
This ingenious new mobile app takes the guesswork out of identifying different plant species. Don't know your Magnolia from your Fiddle Leaf Fig? Struggle to tell the difference between parsley and coriander? This fantastic new mobile app is about to change the way you view the natural world, literally!
Large_cropped_homestolove
Plantsnap: A New App That Identifies Plants
December 6, 2016
This ingenious new mobile app takes the guesswork out of identifying different plant species. Don't know your Magnolia from your Fiddle Leaf Fig? Struggle to tell the difference between parsley and coriander? This fantastic new mobile app is about to change the way you view the natural world, literally!
Large_screen_shot_2013-08-23_at_12.16.15_am
10 New Kickstarters for the Gal Who Already Has Everything
December 2, 2016
If you’ve ever wondered what a flower in a bridal bouquet or community park was, this is the crowdfund for you. PlantSnap is a mobile application powered by AI that will give you instantaneous results for your most burning gardening conundrums.
Large_cult-of-mac-logo
Alexa in your car, customizable drones and personal air-con
November 29, 2016
PlantSnap is a little bit like Shazam, only instead of identifying music by listening to it, it can identify plants, flowers, and trees by looking at them. It’s an app designed for Android, iOS, and Windows Phone, and it can instantly tell you what you need to know with just a photo.
Large_cropped_15192798_1489643081064281_5185378531460774884_n
PlantSnap: a new tool for identifying plants - Earth.com
November 25, 2016
Please enable Javascript to watch this video Next time you head out into the great outdoors, make sure to stop and smell the flowers. Then take photos of a few with our PlantSnap app. PlantSnap is a new mobile app that aims to connect nature lovers with the great outdoors.
Large_cropped_instash
With PlantSnap You Can Identify Any Tree, Shrub, or Vine
November 24, 2016
There's just something special about nature. It surrounds us, nurtures us, and gives us the very air we breathe. Isn't it about time you started learning more about the plants that surround us? If you're like most guys then we're sure you couldn't tell the difference between Oak and Elm trees!
Large_cropped_grand-central-floral-header Large_cropped_homestolove Large_screen_shot_2013-08-23_at_12.16.15_am Large_cult-of-mac-logo Large_cropped_15192798_1489643081064281_5185378531460774884_n Large_cropped_instash




The Problem: No Centralized Database for Plants

There is currently no easy way to identify plants on-the-go (often when the knowledge is most necessary). Databases are also fragmented country by country.

Problem One: What is that?

  • What am I looking at?
  • Is it poisonous or medicinal?
  • Is it beneficial or intrusive?
  • Can this grow in my region?
  • Is this edible?

Problem Two: Fragmented Knowledge

There's currently no universal database of plantlife. Libraries are fragmented by country of origin—28,000 in Germany, 27,000 in the U.S, 30,000 in China, and so forth.

Instantly Identify Any Plant, Anywhere

PlantSnap is a mobile app that helps you identify plants, flowers and trees.

We’re using technology to bring people back to nature. Most people are so busy they rarely take a moment to stop and smell the flowers. At PlantSnap we’re reigniting interest in the plants that surround us every day and empowering scientists and enthusiasts alike with the technology to compile their discoveries.

What is Plantsnap?

"We will be able to spend more time assessing the ecological health and status of an area and less time trying to identify plants using field guides. This app will certainly help us be much more effective."

Square_cropped_Theresa
John Black
President, Native Plant Society of New Jersey

" I'm a plant ecologist currently finishing up my Master's at Texas Tech University, and I'm super excited to start using your app! I think it will be a great tool to botanists, and amateur plant lovers! "

Square_cropped_Theresa
Erik Lindberg
Plant Ecologist, Student

App Launched!

PlantSnap officially launched June 8th. Download the app from iTunes or the Google Play Store

How it Works

Whether you're in the city or off the beaten trail, learn about thousands of plants.

Just snap, upload, and learn. PlantSnap will not only identify over 250,000 types of plants worldwide, but gather data from users that can be used for education, gaming, safety, gardening, landscaping and much more.

Take a Photo

Snap a pic of a any plant, tree or flower. In the wilderness with no internet? Just save the photo and upload once you're connected.

Learn and Discover

Upload, and instantly identify your plant. Learn facts such as where else you can find the plant, its growth habit, its edibility and more.

Keep Track of it All

Compile your discoveries in one place—never forget where you found a plant or what it's called. Be prepared to find all the plants in your area!

We are Building the Biggest Plant Database in the World

As the largest electronic library of plantlife ever, we'll become the go-to database for experts and enthusiasts.

Every image taken by a PlantSnap user will be added to our database and be used to train the machine learning algorithm. With every new image submitted, the algorithm gets smarter! If an alien species ever came to Earth, they'd go to PlantSnap to learn all about our native flora.

103,000

already in our database

90,000

Known vascular plants in the U.S.

All known plantlife in the U.S. is already available on the PlantSnap app. From Alaska to Florida, use PlantSnap anywhere to identify plants.

250,000

Known plant species worldwide

Our goal is to compile information about every known plant in the world to build the world's largest, comprehensive database.

Our Plans to Expand

The PlantSnap beta was just recently released and we're already seeing promise. Check out selected slides from our pitch deck below to learn a little more about our target market, competition, and plans for growth.

Large_cropped_screen_shot_2016-04-09_at_10.51.34_am Large_cropped_screen_shot_2016-04-09_at_10.52.54_am Large_cropped_screen_shot_2016-04-09_at_10.53.04_am Large_cropped_screen_shot_2016-04-09_at_10.53.04_am Large_cropped_screen_shot_2016-04-09_at_10.53.04_am

Our Timeline

Our next steps are to drum up noise and momentum to hit our goal of one million downloads by the end of the year.

July 2012

PlantSnap Inception

The idea for the app comes to Eric at a backyard barbeque.

Fall 2012

False Start

After 3 months of work with a development team funded personally by Eric, he discovers the technology isn’t poised to accomplish PlantSnap on a global scale, at least, not yet.

Spring 2016

Machine Learning

Machine Learning – Eric reads about a new form of technology called “deep learning”, and with further research decides the technology has finally caught up to his concept. Time to get cracking.

June 2016

Team Assembled

The PlantSnap dream team is formed as Eric hires developers Cosmin Lup, & Sajith Madhavan to begin programming work.

August 2016

Beta App

With promising initial results, a beta version is built. Building the plant database and further algorithm training commence.

September 2016

Initial Investment Round

With promising initial results, a beta version is built. Building the plant database and further algorithm training commence.

December 2016

Kickstarter Campaign

After reaching our goal of 10k within 9 days, we finished strong, raising $28,733 from 1,947 backers.

February 2017

Working beta released to Kickstarter backers and other testers.

We are on track to release the working beta to the public by the end of the month.

April 2017

Scheduled App Launch

Our goal is to launch during spring — meaning plenty of flowers and blooms, which is what PlantSnap is built to recognize.

June 2017

Gamification

Think “Pokemon Go” for plants – we’re targeting the release of the gaming updates for summer so that kids can play over their summer break.

Q4 2017

1 Million Downloads by End of 2017

Invest, and Join Our Journey

"In the beginning, I was told this was impossible. Too many species. A lot of the flowers look the same. The technology just wasn't there yet. But that's exactly why I kept going and never gave up. If it wasn't hard, someone would have done it already."

A Note from PlantSnap's Foundr

In July of 2012, I was at a BBQ at a friend's house playing corn hole when I noticed a large plant with beautiful flowers in her backyard. I asked my friend, Christine, what kind of plant it was. She said she didn't know, and no one else at the party had any idea. At that point, I searched the internet trying to determine what type of plant it was. I started by describing the plant in the search box, to no avail. I then tried to find a website listing plants in that region, but that didn't work either. Then one of my friends asked if there was "an app for that," so I searched for plant identification apps, and there were none. That was my "eureka" moment...there wasn't an easy way to identify plants, so I was going to solve that problem.

At that time, I still owned redOrbit.com, which I founded back in 2002. I asked my development team to find a way to build an app that would instantly identify a plant, flower or tree with a photo taken from your phone. After three months and tens of thousands of dollars spent, we determined that the technology just wasn't there yet to accomplish this on a global scale.

Fast forward to 2016. I was reading about a new form of technology called deep learning, or machine learning. This was a form of computer programming whereby a computer can "learn" to recognize objects through a complicated training process. Further research convinced me that this was the perfect technology for PlantSnap, so I hired an outside group of programmers to explore whether machine learning could be used to instantly identify plants. The initial results were very promising, so we built a beta version of the app in august of 2016, and since then we have been training the algorithm to ultimately recognize every known species of plants around the globe.

Test Our Beta App

PlantSnap will officially launch in April. If you'd like to demo the app yourself, please email support@plantsnap.net to test our beta.

Founder

Large_cropped_video-shoot3
Eric Ralls
CEO
Eric is a serial entrepreneur. A psychology and international business graduate, he has honed his skills in the tech world since 1998, merging the latest innovations with his love for the planet.

raised $275,033
from 287+ investors

$25,000
August 2016
Convertible Note
$20,000
October 2016
Convertible Note
$5,000
November 2016
Convertible Note
$25,000
December 2016
Convertible Note
$100,000
March 2017
Convertible Note
$100,033
In Progress
Randy Kirk
Retired from government, started my own business, invested in Reg A start-ups, author of published book.
Alex Harvey Kaufman
Commercial real estate, start up investment and a self taught cook attempting to make a traditional dish from every region of Spain, Italy and China
Chin Sin Yeo
businessman venture potential startup company
Clemens Bodner
In an increasingly networked and global world, global economic thoughts find their place. Accordingly I strive for new collaborations and investments in advanced manufacturing industries.
Charles D. Hicks
retired federal employee. divorced, no children. enjoys organic gardening, cooking, healthy living

Details

Expand all
What is PlantSnap?
PlantSnap is a smartphone app that allows users to identify plants. You take a picture of a plant, a flower or a leaf, and the app uses an image recognition algorithm to tell you the name of the plant within a couple of seconds. It’s a simple concept, but one that is difficult to execute. That’s why is has never been done before.
Where did the idea for PlantSnap come from?
The idea came to me five years ago. I was at a friend’s backyard barbecue. I noticed a cool plant with amazing flowers, and so I asked the girl who owned the house what it was. She didn't know. I wanted the answer so I went to the Internet. I started thinking about how can you identify a plant? What do you do? What's the process? I got online and typed some words to describe the plant I’d seen, and that got me nowhere. That was my Eureka! moment. I thought there should be an app for this.

At the time I owned the science technology website redOrbit. I went to my developers and asked them if it would be possible to build an image recognition app that identifies plants. We dug into it and spent about $35,000 on research and development. We figured out that the accuracy just wasn't good enough to pursue the idea full-time and spend more money on it. So I gave up after a few months and decided to revisit it later.

That was back in 2012. Every year after that, I was revisiting the idea, seeing where the technology had gone, and talking to new developers. I think I went through three different companies trying to do it and didn't get anywhere. The success rate for identifications was about 65% at best. That's wasn't good enough to turn it into a company.

Then at the start of 2016, I was reading an article about the artificial intelligence behind self-driving cars and a new technology called machine learning. It seemed like a perfect fit for PlantSnap. I hired a couple of new developers and they dug into it a little more. It turns out we got really good results on a small dataset. That's when decided like the technology was at a point where we could move forward.
When did you start PlantSnap?
I formed PlantSnap Inc. in June 2016 and had a beta version of PlantSnap finished in August. From there we started building the algorithms. Building the app interface is easy. That's the front end that everyone sees. The hard part is the machine learning algorithm. That is our secret sauce. What you have to do is train the algorithm to recognize every plant on the planet, which is not an easy job.

Believe it or not, there is no global plant image database...at least not a published one. That became my job. I had to piece together a global plant species database, then find images for every species.
How does PlantSnap's image identification algorithm work?
The algorithm analyzes a picture of a plant and uses images in our library of 250,000 species to match the new photo submitted with every image in the database. It all happens instantaneously. You use the app to take a picture of the plant, and the algorithm compares the picture to tens of millions of images. The app also gives you a percentage of how confident it feels it is correct, and lists three or four other species that it thinks might be the answer if it’s not 100% certain. From there, we hyperlink the results to a page on Earth.com that gives you more information about that particular species.
How big is your image library?

We currently have data for about 60,000 species. There are about 92,000 species in North America., so the goal right now is to get all of those and European species by the time we launch the app, which right we hope will be at the end of March. All the U.S. species will be done and the most popular plants in Europe will be done by then. We will probably launch in the U.S. first and then roll out to different countries as we move along.

Does the app need internet connectivity to work?

Yes, or cellular service. It would be impossible to store such a vast database of images and information on a smartphone. So if someone is hiking out in the wilderness without cell service or an Internet connection, that person can take a picture, store it on the app, and have the app identify the plant later when the phone can go online and access the image database.

What are your plans for growing your image database?
We are amassing the largest plant image database in the world. Halfway through this process, it dawned on me that I was building something that’s never been done before. Every image taken by a PlantSnap user will be added to our database and be used to train the algorithm. With every new image submitted, the algorithm gets smarter...it learns!

The images will be fed to another site I own called Earth.com. It’s the perfect repository for all of this information. At Earth.com we are building a page for every plant and animal species on the planet that includes information and images. Nothing has ever been done like this, and nothing online compares, so it’s a big undertaking. If an alien species came down and wanted to learn about earth, they would only have to go to one place. They’d go to Earth.com and get everything they ever wanted to know.
Who will be your users?
One of my early investors is a buddy who’s into birdwatching and out in the wilderness a lot. He's got a bunch of books, including plant identification books. He said it’s stupid for him to carry a lot of books around with him all the time. He said the app would be a great tool. That's one type of person I see using the app.

The other type of user are people like me, people who are out in nature all of the time and are curious about what’s around them. One part of our pitch is the concept of bringing people back to nature. Life is so fast paced. If we can get people to stop and smell the roses, look around them, and stop to think about all of these amazing trees, plants, and flowers, maybe people will start to realize how precious nature is and take small steps to protecting it. Maybe, in some small way, PlantSnap can help raise awareness about the climate change problem we've got right now. Right now it’s more important than ever that people start noticing and appreciating nature.
When did the app's beta version launch?

I finished the beta in August 2016, and for six months I tested it with the developers. We released it to our Kickstarter beta testers, family and friends in late February this year. So far, we're getting great results and feedback.

What are your plans for an official launch?

First and foremost, we will push it toward the audience at Earth.com. The site has about 6 million unique users at this point and a significant social media following. We can count on those people to download it as soon as it’s available. Then I have a team that does social media marketing for Earth.com who will transition over to doing social media marketing for PlantSnap. We have a mailing list of about 12,000 people and roughly 15,000 social media followers across all platforms.


We are developing the app for both iOS and Android.

How does PlantSnap make money?
We plan to make money by charging $1.99 for each download and then by selling ad revenue. Monetizing the app will not be a problem. That's my area of expertise because I've been doing it for the past 20 years with the sites redOrbit, GreenAtom, and now Earth.com.

In phase two, I plan to add a gaming component. It’s going to be like Pokemon Go but for plants. Users can see how many different plants they can identify. Every time someone takes a picture of a plant, the picture is added to our database. As our database grows, the algorithm gets smarter and more accurate. We don’t have the details of the game worked out, but for months I saw zombies walking around in nature looking for things that are fake, a Pokemon. My idea is to get people walking around in nature and looking at real things, taking pictures of real things, and learning about those real things as they go. Maybe we can incentivize people to use the app by turning it into a game, possibly with prizes or some other incentives.
Why are you driven to build PlantSnap?
It’s been stuck in my mind since I had the original idea. It just seems like such an easy thing that people should be able to do. People should be able to know what kind of flower or plant is growing in their backyard without having to go buy a bunch of books. It seems like such a basic idea that hasn't been done yet. I made it my mission to get this thing built. I believe there is no better way to get people interested in nature than to help explain what exactly it is they are looking at, how it got there, etc. I see this as a global game changer, and I had to get it done.
What are your biggest obstacles?
One thing that could go wrong is people may not care about what plants are around them as much as I do. I don't believe that to be the case. I think there are enough people in the world that do care, but there's a chance that they don't. I know PlantSnap works because I play with it every day, so that's not keeping me up at night. I guess what keeps me up is thinking that maybe people don't care as much about nature as I hope they do.
What experience do you have? Why are you the one to build this?
I studied Japanese and psychology at Vanderbilt. I then went to graduate school at Thunderbird and studied more Japanese. That's when the Japanese were ruling the world and had the biggest tech economy. I thought I’d be working in the business world dealing with Japanese companies. Then the Internet came along as soon as I got out of grad school. I was hooked and immediately figured the Internet was going to take over the world. I needed to be a part of it. I always had a passion for science and space, so the first thing I built was a space website called Cosmiverse. I did it because Yahoo was the only thing around, and I had just gotten out of grad school and wanted to learn more about space. I tried to find information about space on the Internet, and there wasn't any.

I built the site and then a year later space.com came along with Lou Dobbs and a tons of venture capital backing. I competed against them for a while. They were about to buy the company and had given me an offer, and just then the tech bubble burst. They couldn't get any more funding. Lou Dobbs quit. That whole thing went to hell. My company went under in 2002, and then I thought, OK maybe the thing to do is broaden the spectrum. I started another site called redOrbit that dealt with space, science, and technology. I had learned from my mistakes from the first site what to do and what not to do. redOrbit was successful from day one, and I ran that from 2002 to about 2014 when I sold it.

After that I moved to Telluride and started another website. The best thing about these science sites is that every day I learn about something cool. It might be about our planet or the universe or anything. I didn't want to get out of that field, so I started another site called GreenAtom. It is focused on science and the environment. Then one day I started wondering what was happening with the domain Earth.com. It was around the time that all of the attention on the Paris climate agreement came along, and I started getting into the environment. I go to Earth.com and see it's parked doing nothing. To me that seemed like the biggest waste. How can someone be parking on Earth.com and not using it for anything? I got hold of the people that own Earth.com and worked out a deal. Then I launched Earth.com in October 2016. Last year was a really big year. Everything came together. PlantSnap happened, Earth.com fell into my lap, and the environment became a hot topic. It all meshed together at the same time.
What is the relationship between PlantSnap and your site Earth.com?
We will hyperlink every result from PlantSnap to the corresponding page on Earth.com. If people want to learn more about the plant, they can go to Earth.com to read about it. Earth.com is full of news and information about the environment. We publish between 10 and 15 articles a day about science and the environment. We have a section on endangered species that lists every endangered species of plants and animal on the planet. Right now we are building a page for every plant and animal species on the planet that will give information about the species along with an image. The site is meant to be everything you ever wanted to know about planet Earth.
Why are you raising with Regulation Crowdfunding?
I consider PlantSnap to be for the people. What better way to get people involved than to let them be a part of something that could make a global impact? PlantSnap is a simple concept but there's a reason it's never been done before. It's because it’s hard. I am building a database that doesn't exist on the planet, and I think that it would be cool for people to be a part of that.
How will you use the funds?
I plan to spend the money to complete the database of 250,000 plant species and for operating capital needed before we launch. I expect the company to generate revenue immediately once we launch, but in case it doesn't we will have money to cover those low initial operating costs. The operating costs for PlantSnap are low after we launch. There's obviously the server cost and the bandwidth cost, but if it's functioning properly there's really not a lot involved other than people answering questions from customer service emails. Getting to profitability should be immediate and easy.
What's stopping a competitor from taking over? Why will you win?
Nothing is going to stop them from trying to copy me, but can they make it better? And consider how long it took me to build this database. Another company is going to have to do the same thing. I'll have a yearlong head start on whoever decides to try to do the same thing, and as long as we have a good product I feel like that will be enough to come out as the winner. A year is going to be plenty of time to own the niche. We will have a year of data that people pump into the algorithm, which only gets smarter and more accurate as we go along. If our app is accurately identifying plants, someone else spending time and money over a year and making another app that does the same thing doesn’t make a lot of sense. I'm sure someone will try, but will it work as well as PlantSnap? I doubt it.
What's your cash flow?
Cash in hand as of March 2017 is roughly $100,000.00, and our burn rate is $25,000/month.


Ask a Question

Risks Specific to PlantSnap

1. PlantSnap, Inc. is a startup, and has not yet launched a product.

2. There is a chance that the public won't care about identifying plants. If that is the case, no one will purchase PlantSnap, and the company will generate zero revenue.

3. There is a chance that only a small amount of people will download the app. If that happens, we won't generate enough revenue to be a viable company

4. If we are unable to generate revenue with the PlantSnap app, we won't be able to pay off our convertible notes. If we default on our notes, the company will have to declare bankruptcy.

5. PlantSnap is dependent upon the retention and addition of high quality employees.

6. Investors won't see a return until the company is acquired or IPOs, or becomes profitable and starts paying dividends to shareholders.

7. A competitor may launch a similar product. There is always the possibility that someone "builds a better mousetrap"

8. PlantSnap is dependent upon the continued support and involvement of key management, engineering staff, and employees of all types. PlantSnap’s success and ability to compete is dependent on its continuing ability to identify, attract, hire, train, retain and motivate highly qualified employees with knowledge of the businesses in which PlantSnap operates. If any of PlantSnap's key personnel were to quit the company or die, PlantSnap’s business may be adversely affected.

9. Although we will be charging for the app, our ability to continue operations is dependent upon ad revenue. If people don't use the PlantSnap on a regular basis, we will be unable to earn ad revenue. With no revenue, the company will be adversely affected.

10. Until now, PlantSnap has obtained sufficient capital for operations primarily from investors and cash infusions from the founder. Future operations depend on PlantSnap's ability to generate revenue. While PlantSnap may consider funding its business in the future through a combination of debt and equity financing, there can be no assurance that such additional financing will be obtained.

11. There are millions of mobile apps on the market vying for attention. PlantSnap operates in a sector where other participants create competition. The company operates in a market that is growing and will attract competition. Competition is driven by proprietary technologies and knowhow, capabilities, consistency of operational performance, quality, price, value, alternative therapies, and speed. Some competitors may have greater financial, research and development, operational and marketing resources than PlantSnap and be able to bring competing products to market. Greater financial, research and development, operational and marketing resources and experience may allow PlantSnap's competitors to respond more quickly with new, alternative or emerging technologies.

12. Eric Ralls is full-time at Plantsnap but is also operating the websites GreenAtom and Earth.com. He is also the CEO of Earth.com.

Other Disclosures

Read the Form C filed with the SEC for other important disclosures, like financial statements, Directors, Officers, shareholders with more than 20% of voting rights, and more.

The Funding Portal

PlantSnap is conducting a Regulation Crowdfunding offering via Wefunder Portal LLC. CRD Number: #283503.

Can I change my mind and get a refund?
How is Wefunder compensated?
Have another question?
About us
Our Profile
Jobs
Press
Blog
Charter
Stats
Investors
Investing 101
Risks
Earning Returns
Securities
Clubs
$2500 per Referral
Founders
Raise Funding
FAQ
Legal Primer
Free Contracts
Profile Guide
Launch Guide
Say Hello
hello@wefunder.com
Twitter
Facebook
Instagram
Youtube
SF / Boston
Wefunder Inc. runs wefunder.com and is the parent company of Wefunder Advisors LLC and Wefunder Portal LLC. Wefunder Advisors is an exempt reporting adviser that advises SPVs used in Reg D offerings. Wefunder Portal is a funding portal (CRD #283503) that operates sections of wefunder.com where some Reg Crowdfunding offerings are made. Wefunder, Inc. operates sections of wefunder.com where some Reg A offerings are made. Wefunder, Inc. is not regulated as either a broker-dealer or funding portal and is not a member of FINRA. By using wefunder.com, you accept our Terms & Privacy Policy. If investing, you accept our Investor Agreement. You may also view our Privacy Notice.

Already have an account? Login

Don't have an account? Signup

Privacy: We won’t share your data with Facebook without your explicit permission.
— or —
Explore News Raise Funding FAQ Login Sign Up