The team and technology are addressing a real need in the market for better management of farm dispensed valuable pharmacological resources, to improving animal health and productivity.   Delivering the correct dosage at the right time to the correct animal.  Reducing the errors and over and under dosing of a manual system.   Less stress for animals and better use of skilled animal care attendants.  The system is organically developed by real farmers solving their unique challenges for their environment.  Well received by the industry facing an extreme shortage of affordable quality labor to care for their herd.  Its an opportunity to solve the challenges economically.  Saving time and waste of misapplication of valuable medicines.   Documentation is improved for data collection and outcome analysis is more measurable and reliable.  They have a solid smart management team that is committed to building world class solution deliverable at the farm level, one cow at at time.  This system makes herd health compliance easier and more cost effective.  Veterinary resources are benefiting from prescriptions being delivered as directed with 100% accuracy.  Better herd health management benefits all the stakeholders.  Very few assets on the expense side of the farm are as well positioned be this well managed.  Labor costs are a motivation, herd health and better production outcomes are now highly documented and measurable against objectives.  Thus targeted spending on pharmacological resource inputs is better correlated to salable output changes.  The challenge is understood and the team brings to bear the best partners and suppliers.