I’ve worked in financial services as both a direct employee and consultant for the past 20 years. During that time, I’ve worked with hundreds of companies from one-man shops to the largest banks and non-banks in the world. All but a handful of these companies were near exclusively focused on maximizing revenue. From a capitalistic perspective, there is absolutely nothing wrong with that. However, from a practical real-world perspective, this revenue maximization nearly universally comes at the expense of and to the detriment of the customer. There are nearly unlimited examples of financial institutions legally (and illegally) working against their customers' best interests.

People Finance is different. Anthony and team are focused on building a successful and profitable company WHILE simultaneously doing right by their customers. Their focus on leveling the playing field for the small/retail customer by building a people first Web3 FinTech that provides best in class products while sharing the upside is unlike any other company I’ve seen.

When I initially invested in People Finance it was only a vision. Now, less than a year later, the team has already built a functioning beta version of their iOS app along with a web portal that enables both stock and crypto trading in an easy-to-use interface. I’m excited to take part in this newest round of funding that will enable the team to launch their banking products, Android app, and dramatically expand their userbase.