Pearl Rolling Company

An ingenious, patented, and all natural rolling paper

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Highlights

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Brand new patented design (Patent No. US D890,984 S) that adds significant value to the customer.
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International Patent has been applied for.
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Advisors include Reggie Hammond, MBA and Marian Glenn, JD.
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100% organic biodegradable hemp.

Our Team

I love rolling papers but have always wished that the rolling process was easier. I know that there are millions of other rolling paper users who feel the same way. This is my attempt to make our world easier.

We are disrupting a $2.49 billion industry with patented innovation.

When I first started to smoke, I was captivated by how one social action could bring communities of people together. As my love for smoking grew, I noticed how cumbersome and inconvenient it was to roll your own product (the word "product" will represent whatever you choose to put in your rolling paper, such as tobacco). 

*The pictures below show tobacco being rolled in a regular rolling paper.

I Noticed:

1. The product would fall out of the ends of the rolling paper, making a mess.

2. In order to roll the product without it falling out of the ends, the consumer needed to tilt the rolling paper and their body.

3. Sometimes an external tool is necessary to finish filling the rolling paper.

4. Very few companies in the market creates rolling paper packaging that includes both rolling papers AND filters.

As a consumer of this product, I knew the only way to make this process easier for me was to create a product that fixed these customer pain points. 

Our patented product:

1. Has a sealed end that prevents the customer's product from falling out and making a mess.

2. Includes a natural "tail" at the end of the rolling paper for customers to grab with one hand. This then allows them to fill the rolling paper with the other hand. The sealed end combined with the built-in tail prevents the customer from tilting in one direction— making the process cleaner, easier, and more efficient.

3. A tool is not necessary. 

4. Feedback has shown that consumers with physical disabilities, such as Tourettes syndrome, arthritis, etc., find it easier to roll with our design.

5. Our "one of a kind" packaging allows our company to offer rolling papers AND filters in one product, instead of being sold separately. 

The website listed on the packaging is not up and running quite yet. Until then, follow us on Instagram @pearlrollingco.

We surveyed 241 self-proclaimed "smokers" about our product. 

*Survey Process: 

This survey was sent to family and friends with the following instructions:

"Please send this [survey] out to anybody that you know that smokes. I need their opinion on a product that my company and I have developed. Since you are receiving this survey directly from me, that means I consider you a friend/family! As my friend/family, I (respectfully) do not want your opinion on my product. The anonymity will help me to obtain only objective responses that have zero bias towards the owner of the company. That also means not to tell anyone who owns the business or who is sending out this survey when telling them to fill it out. Thank you for helping me get the best quality feedback for my product and company."

Survey Questions:

1. What would you consider yourself?

    1. A. A Novice Roller
    2. B. An Experienced Roller
    3. C. No experience rolling

2. For the beginner roller —Does this rolling paper design make it easier for you to learn how to roll papers?

    1. A. Yes
    2. B. No

3. For the Experienced Roller — Does this rolling paper design make it more efficient to roll papers?

    1. A. Yes
    2. B. No

4. For the person with no experience rolling your own product — Does this rolling paper design make you interested in trying to start?

    1. A. Yes
    2. B. No

5. Would you purchase this product? (32-pack between $4 - $5)

    1. A. Yes
    2. B. No

Results

The Beginner Rollers (72 people responded to being a beginner)

72/72 (100%) said they would purchase this product.

The Experienced Rollers (149 people responded to being experienced)

The No Experience Rollers (18 people responded to having no experience)

The current lack of innovation in the "roll your own" (RYO) Tobacco industry has allowed us to find our niche.

Rolling papers have been used as a tool since the mid 1500s. Since this time, entrepreneurs have helped rolling papers evolve by innovating a "zig-zag" dispensing system, denouncing bleached papers for natural fibers or hemp, creating filters to separate your mouth from your product, and inventing the "cone". 

For the past 500+ years, none of these entrepreneurs thought to completely change the structure of the rolling paper design. That's where Pearl Rolling Company steps in. Our patented design allows us to be the only competitor in the market with this innovation, which will allow us to have a competitive advantage for the next 15 years.

Market Research (2019)

Total market size for the entire RYO tobacco industry is $7.14 billion but we will only be competing in the Rolling Paper (~35%) and Filter (~5%) Markets. (data sourced from grandviewresearch.com)

Revenue Forecast expected to grow 39% by 2027.

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