Seed Round Capital is excited to introduce and lead the investment in PayDownHero. This company checks all the boxes- huge market, novel solution, mission-driven founders, scalable, clear path to profitability, and big long-term goals.   
While there are other services that “round-up”, there is nothing that specifically addresses the enormous auto loan industry. PDH’s app quickly and easily allows users to pay down loans faster using gamification and automation.  The founders were able to build their MVP and get 3k active users- without marketing spend or outside investment. That’s a testament to the founders, but we aren’t investing in PDH because of their current app- we are investing in PDH Phase 2- the auto loan marketplace.   

The auto loan market exceeds 1.2T and over 100M American’s have at least 1 car loan. In the past few years, car dealers’ primary source of profit is from financing- not selling cars. The highest-paid people at dealerships don’t sell cars, they sell loans. PDH is uniquely positioned to get in on the game by linking their users to eager auto lenders- for a healthy cut.    

The founders are both Army Captains, car buffs, and have the unique industry experience to lead PDH to a huge exit. We’ve continued to be impressed with their ability to stretch a dollar, attract top talent, and, most importantly, continue to gain traction.   

Want to be a hero? Download the app, invest alongside SRC and be a PayDownHero.