Personalizing a Stale Retail Charity Checkout
Personalized Engagement Drives the Retail Industry
Retail options for in-store, online, and mobile are growing. Shoppers expect personalized engagement across all channels in exchange for brand loyalty, but many traditional retailers failed to create personalized engagement as well as their e-commerce competitors.
In 2017, almost 7,000 brick-and-mortar retail stores shut down. Meanwhile, Amazon has a market cap $179 billion higher than the next five retailers combined. As a result, in-store consumers expect a more personal experience than retailers have traditionally provided.
More than 80% of shoppers want personalization and expect details and offers tailored to them. Personalized content can increase overall sales by as much as 10%, and retailers see a 5-8x ROI on personalization spending.
Current Charity Checkout Builds Brand, but Lacks Personalization
Retailers demonstrate their brand's values to shoppers by helping the local community in a variety of different ways. A grocery store might ask shoppers to round up their purchase as a donation to an aligned cause such as a hunger charity. While storefront brands traditionally raise money for a single nonprofit, AmazonSmile excels at personalization by fundraising for nearly 1 million nonprofits. All too often, shoppers won't donate without feeling a personal connection to the cause. In addition, checkout campaigns have high overhead and low transparency.
Our Platform Personalizes Charity Checkout and Incentivizes Customer Loyalty
Omnichannel - In-store, Mobile, and Online Point of Sale
How It Works
Raising More Money by Asking People to Donate to What they Already Care About
Parvenu's platform benefits retailers, shoppers, and nonprofits. Our patent-pending technology asks the mom getting diapers to give to the children’s hunger charity, the lady behind her grabbing dog food to donate to the local animal shelter, and the man refilling his dad’s medicine to donate to research for a cure. Shoppers are rewarded for donating with discounts on future purchases. This personalized engagement increases sales and builds brand loyalty, which empowers the retailer to differentiate themselves as a business that cares about their community.
We increase transparency and create engagement with shoppers by offering a beautiful and informative display at checkout that provides the specific project in the local community that benefits from the donation, a progress thermometer so shoppers know how close the project is to its funding goal, and the nonprofit's Charity Navigator ranking. Parvenu's pilot test tripled the success rate of traditional methods by raising the donation rate from 8% to 25% across 5 store locations.
Nonprofits that weren't previously displayed at checkout get a new source of donors at a fraction of the cost. Retailers enjoy all the benefits of our platform at no cost to them. We entirely eliminate the traditionally high upfront cost associated with nonprofit fundraising by charging a 10% transaction fee on donations collected.
Invest In Our Technology
We believe businesses have a responsibility to improve the communities they serve. These communities are all too often underserved, and charities are left to fill the void. I’m an experienced fundraiser after raising hundreds of thousands of dollars for incredible and innovative organizations like Save the Children and The Nature Conservancy. I know donors are concerned about how much of their money is going to the cause, who their donation directly benefits, and most importantly, that they share a personal connection with the cause. Parvenu operates at the intersection of technology and social impact to raise more money at a fraction of the cost for charities, create true transparency for donors so they know where their money is going, and build brand loyalty for retailers.
Walgreen’s Red Nose Campaign asks shoppers to purchase a red nose for $1 to help children in poverty, but only half goes to the cause as only the profits from the nose are donated. Parvenu eliminates this unreasonably high overhead by using technology to let more money go to the people in need rather than using it to manufacture a prop. Donors gain full transparency by being informed of the specific project benefiting from their donation.
We raise more dollars by creating personalized engagement and asking people to give to causes they already care about. We’ve got an experienced team that has built and sold multiple companies. We have payment partnerships with industry leaders like Verifone and Ingenico, who recently released point of sale application marketplaces to provide distribution channels and make integration easy.
I invite you to become a part of what we’re doing by investing in our technology. I’m available around the clock to answer your questions in the comment section. Let’s create a culture of giving together!