Question 1

So we are buying shares correct? Will there be a monthly or quarterly report by location for investors? Will u b paying quarterly or yearly dividends on income? How many locations and how many totals boards? What is the rental cost? Will 2022 be the first full year? THANKS

Accepted Answer

Hi Steve, Great questions! We will continue issuing quarterly reports to all of our investors. As we are in growth mode, all income will be allocated towards the growth of the company for the time being. After launching our first location in August 2019 and developing a proof of concept, we expanded to over 20 stations this year. 2022 will be the first full year with these stations and could not be more thrilled to continue our growth! Our pricing is currently based on 2 models. The first is ...

Question 2

Hi All - I love this idea. I stumbled upon PADL by accident while traveling in Florida and love this idea for when I am visiting. I am curious about what the marketing plan is. Since I only accidentally stumbled on it (despite searching for paddleboarding) and nobody I spoke t...

Accepted Answer

Hi Catherine, I am so happy that you did stumble upon us, and happy to say that walking traffic, while amazing, is not our sole method to scale. On our apps, we're building out an advanced referral program to benefit riders when they refer new riders. Over the last few months we have embarked on an aggressive SEO strategy revolving around creating social and location specific pages on various platforms and our website. Additionally, we have started our adventures blog to layer in additional t...

Question 3

How difficult/what is the process to get approval to place these in parks such as Philippe Park? (Which is an amazing feat btw!)

Accepted Answer

Hi Gabriele, Thank you! The process is relatively straightforward for us since we have a patented system. We are able to enter into agreements with municipalities through 3 primary methods being (1) Special use permits, (2) Council approved agreements, (3) RFP. Additionally, we work with private partners such as hotels to launch locations. Our team is highly specialized in this and has been incredibly successful 🏄‍♂️

Question 4

Can you help me better understand the cost structure. What cost are included in the COGS? What is included in the operating cost? What % of the monthly OPEX cost is salary and benefits? What do you assume the run rate of your operating cost.... fixed vs variable? How much is i...

Accepted Answer

Hi James, of course! Our COGS include credit card processing, hosting, repair and maintenance and cellular data fees. Payroll is approximately 30% of total OPEX. We are Cash Flow positive in 2022, so run rate is negligible. We have no interest on debt since credit balances are paid in full, and interest on convertible notes will not be due upon conversion to equity. Station payback is usually within 6 months, with many achieving payback in as little as 3-4 months.

Question 5

If you invest, does your membership start right away or can you activate it a later date?

Accepted Answer

Hi Dave, we will be providing all perks at the end of the campaign, but if you reach out to us after investing from the PADL app, we can provide immediately to get you out on the water sooner. Alternatively, feel free to message support@padl.co as well. Thank you and happy paddling!

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