Oshi is on a mission to bring the first whole-cut 100% plant-based salmon fillet in the US market to seafood lovers everywhere. We’re proving that great fish doesn’t have to come from the ocean at the cost of the planet.

Backed by $10M+ from leading venture investors, including funds behind Oatly, Impossible Foods, and Beyond Meat, Oshi has seen explosive growth in just 12 months since launch.

We’ve expanded into 100+ restaurant menus and secured distribution to launch in retail stores across the U.S.

Now we are entering the next phase of growth - expanding retail distribution and scaling production to bring plant-based to consumers nationwide.

Oshi has successfully been successfully piloted in 100+ restaurants, from fast-casual chains to chef-driven dining rooms. The verdict across the board is clear – Oshi belongs on the menu.

In restaurant after restaurant, Oshi became a best-selling plant-based item and a top-3 item overall in most locations. Chefs embraced it as a premium center-of-plate alternative, and diners came back for seconds.

At the same time, we've been shipping direct to customers nationwide through our own website, building a loyal D2C base and gathering real consumer feedback before we scale.

While operating in pilot mode, revenue grew 4× year-over-year without a retail footprint or national marketing push.

Americans consume nearly 1 billion pounds of salmon every year, but consumers are increasingly growing uncomfortable with how it’s produced - for the oceans, the animals, and their own health.

As wild populations declined, industrial fish farming scaled to meet demand. Today, most salmon are farm-raised in crowded open-net pens in the ocean, where parasites and disease spread easily, and farms rely on pesticides and antibiotics to control outbreaks.

Farmed salmon can accumulate contaminants such as PCBs (polychlorinated biphenyls) - industrial chemicals that persist in the environment and build up in animals.

Despite these concerns, salmon prices have surged ~4× since the early 2000s.

And the alternatives fall short. Most plant-based seafood products are processed formats like nuggets or patties, failing to deliver the premium salmon experience people expect.

We are left with a strained seafood system and no true replacement for one of the world’s most beloved proteins.

Oshi's flagship product is the first whole-cut 100% plant-based salmon fillet in the US market, designed to deliver the look, texture, and flavor of real salmon. We approached fish the way Impossible approached beef – by reimagining it from the inside out.

Oshi is crafted with premium plant-based ingredients, including Omega-3s from algae, avocado oil instead of industrial seed oils, and mycoprotein, a fungi-derived protein that recreates the natural fibrous texture of fish.

Using our patented Modular Layering technology, we recreate the natural muscle structure of fish so the fillet flakes beautifully, sears properly, and cooks like premium salmon.

The result is a buttery, rich salmon fillet with 18g of protein and Omega-3s, delivering everything people love about salmon, without extracting from oceans or confining animals.

Salmon was just the start. Oshi is expanding its portfolio with whitefish and an exciting surf & turf co-partnership with OffBeast.

At the core of Oshi is our patented Modular Layering technology.

Unlike most plant-based seafood products that rely on extrusion or blending ingredients into processed formats, our technology builds fish fillets layer by layer, replicating the delicate fibers that give salmon its signature flake, texture, and cooking performance.

But the breakthrough isn’t just culinary, it’s manufacturing.

Oshi’s production process is designed for scale using standard food manufacturing equipment, enabling a plug-and-play model that can expand through existing facilities rather than building new factories.

The same platform can be used to produce various whole-cut fish formats, from salmon to whitefish and other premium species.

To support global expansion, we have partnered with a large corporation in Brazil to serve the LATAM market.

In 2025, Oshi was named Best Product of the Year by Vegepreneur, recognizing the innovation and ambition behind what we have built. The award signals what early adopters already know: this is a breakthrough moment for seafood.

The reviews are consistent: disbelief at the flake, excitement over the texture, and genuine surprise at how close our product comes to the salmon experience they know and love.

Restaurant data shows that bringing Oshi to the menu resulted in a higher ticket value per table that ordered Oshi. This was driven by larger parties like families with a vegan member.

Chefs have embraced Oshi with real enthusiasm. They are plating it as a premium entrée, featuring it on menus, and serving it with confidence. In kitchens where texture, structure, flavor, and performance are non-negotiable, Oshi holds its own.

Oshi is led by a 4x serial entrepreneur and a team of founders, scientists, and board members who have scaled some of the most disruptive brands in food.

Our advisory board includes Björn Öste, co-founder of Oatly, which scaled from a Swedish startup to a $10B IPO. Our founding board member Eyal Briller led product at Impossible Foods and scaled Hero Bread from 23 to 2,300 stores in under three months.

Before building Oshi, CEO Ofek Ron spent years on the front lines of the food movement – building one of the world's largest vegan communities through Vegan Friendly.

As a founding board member of Vegan Friendly, he mobilized millions. Now he's leading the team that's making plant-based fish a reality.

We are experienced food operators who have built billion-dollar brands and scaled into thousands of retail doors. Now, we’re channeling our expertise and passion to build the premium plant-based seafood category at scale.

In the past two years, the category has experienced a market correction, largely driven by early products focused on highly processed formats like burgers, nuggets, and ground meat. As consumer expectations evolve, the market is shifting toward higher-quality products.

$1.2B sales in US seafood market in 2024. US seafood market sales are up from $682M in 2017.

As the category matures, innovation is moving toward center-of-plate proteins that more closely match traditional meat and fish. This next wave focuses on whole-cut products - steaks, chicken breasts, and fish fillets designed to replicate the structure, texture, and taste of conventional proteins.

Sustainability is also becoming a major driver of food choices.

Despite growing consumer interest in sustainable fish, very few companies have successfully recreated a realistic whole-cut fish product, leaving the space wide open and giving Oshi a timely competitive advantage.

Oshi operates as a classic consumer packaged goods (CPG) model, operating in a blue ocean. Producing whole-cut plant-based fish and selling it wholesale through distributors to grocery retailers and restaurant operators.

Our revenue grows as we expand distribution across restaurants, grocery retail, and direct-to-consumer channels. Our existing partnerships with restaurants and retailers create a pathway for introducing new products in the same channels.

Together, expanding distribution and launching new products allow us to grow from a single offering into a premium multi-product plant-based seafood brand.

Oshi has already demonstrated strong early momentum, with revenue growing 4× year-over-year from $56K in 2024 to $222K in 2025. This is just during the pilot phase, setting the stage for a strong transition from pilot production to commercial rollout.

At the same time, we have dramatically improved our manufacturing economics.

Early pilot production cost nearly $40 per fillet, which we have reduced to roughly $6 today through equipment improvements and manufacturing efficiencies. With the addition of new high-scale machinery in the US , we expect further cost reductions as production scales, targeting ~$2 per fillet.

As we scale production with larger manufacturing capacity, our costs continue to decline toward price parity with conventional salmon.

Oshi is priced alongside premium salmon, with a retail price of approximately $10.99 per fillet, positioning Oshi as a center-of-plate fish protein rather than a processed meat alternative.

Whitefish is next on the horizon, with additional premium species planned as we expand into new seafood categories and grow revenue across multiple SKUs.

We have the privilege of not having to adhere to a specific species and getting flak for not being the same. We can create seafood offerings that are just delicious and innovative. We can focus on using specific ingredients as our main flavor profile instead of mimicking a species.

Over the past decade, category-defining plant-based companies have reached multi-billion dollar valuations as consumer demand shifts toward sustainable protein and global food companies race to be the category leaders.

Rather than building new products internally, many of the world’s largest food companies have chosen to acquire fast-growing plant-based brands that demonstrate strong consumer demand and category leadership.

As the category develops, companies that successfully define the whole-cut seafood segment are likely to become strategic targets for major food companies seeking leadership in sustainable protein.

With patented technology, scalable production, and early commercial traction, Oshi is positioned to become one of those category leaders.

Future projections are not guaranteed.

Oshi is trailblazing the whole-cut plant-based fish category, bringing a true salmon fillet experience to one of the most consumed fish in the world, without fishing the oceans or harming animals.

Over the past 12 months, Oshi has 4×’d revenue, expanded to 100+ restaurant menus, and is now preparing for a retail launch targeting 686 stores. This is just a preview of what’s in store ahead.

Now, we’re opening the door for our passionate community of food lovers, ocean advocates, and conscious consumers to invest alongside leading venture capital firms who have backed some of the most successful plant-based brands of our time like Oatly and Impossible Foods – as we launch our next phase of growth with a new strategic manufacturing partnership.

Together, we can build the next category leader in plant-based seafood.

wefunder.com/oshi

Have questions about the product, our technology, or the investment round? We'd love to hear from you! Reach out to us directly at: ✉️ [email protected]