Invest in OSCAR

Could this be your easiest investment decision ever?

Australia’s highest-rated razor with 4.7★ stars from 3,250+ reviews - is coming to America.

For the past few years, we’ve been quietly building a challenger brand in Australia against the might of global giants like Gillette and Dollar Shave Club.

The E-commerce equivalent of David v. Goliath. Not one, but two Goliaths. It helps when you've got the right product though...

Introducing the OSCAR 2.0

Five ceramic-coated blades proving crafted by a factory that's been making blades for a long time. Aussie customers love it.

The cool part. Our blades are actually Made in America.

It started in Germany

We didn't start there though. We actually started with a German razor, which was pretty good. Before we decided to launch OSCAR and take on Dollar Shave Club, I visited the factory in Eisfeld, which used to be in the old East Germany.

While the razors were good, too many customers (including me) thought we could do better. And when the factory was acquired by Harry's, we decided to start looking for better options.

Auf wiedersehen 1.0 und hello 2.0

Eventually we came across our current American made razor. Ever since then our review ratings have increased.

We're still not the best, because Gillette tell you they are, but pretty bloody good. And ours cost less. A lott less.

American made gave us a better razor to compete with the first online player.

You deserve more than a dollar shave.

From its launch in 2012 to a $1 billion acquisition in 2016, Dollar Shave Club was the poster child for cheaper razors delivered to your door.

But at the end of 2023 a major announcement shocked the industry when Unilever announced the sale of Dollar Shave Club to private equity, presumably writing of most if not all of its $1 billion dollar acquisition.

Unfortunately for Unilever it seems the decision to manufacture its own razors in Israel has not worked out too well.

Clear proof that there's a lot more to making razors than meets the eye...

As a bootstrapped business it proved to me that if you have a great product customers will find you. So a lot of ex-DSC customers in Australia are now coming across to us.

And there's a lot more DSC customers in the US, so here we are.

So while our blades are made in America. What about our handle? It’s a precision-made design that customers love. And it's manufactured in China - like every other razor handle.

But with the current tariff war, we think it's high time to try and make everything in America.

Kickstarting US manufacturing

This isn’t a PR gimmick or a flag-waving rebrand. It’s about building something real — with the margins, control, and long-term upside to match.

We’re not building a giant factory. We don't need to. Instead we’re building a lean, high-margin production base to enable us to make millions of handles a year — and own the story end-to-end.

Here’s how

• Phase 1 — launch our US website oscarshave.com to get our first 5,000 customers.
• Phase 2 — Tool up and begin small-batch production on American soil. In Oklahoma.
• Phase 3 — Launch our premium, American-made razor handle, so we can say all “Proudly Made in the USA”

Why Oklahoma?

Oklahoma is the ideal launchpad. It’s right in the middle of the country and offers low-cost operations, skilled labor, and potentially access to state incentives. And the people are nice too.

Crucially, our lead investor Dirk Spiers, built a multimillion-dollar manufacturing business there — Spiers New Technologies — and he’s backing us to do the same in grooming.

We’ll start small, outsource intelligently and grow with demand.

Real Product. Real Margins. Real Opportunity.

Unlike most consumer startups, we already know our product works. With a 4.7 star rating from over 3,250 verified reviews. 

Now we’re betting that a great razor, made in America, will matter more than ever.

Yes, US production may cost a bit more — but we're on a mission to prove otherwise. And we’ll own the tooling, the story, and the brand equity. That’s how you build lasting value.

And that’s why we’re opening it up to investors like you. Not just for the return. But to say: “I helped bring manufacturing back to the U.S.”

But how can you be sure, we’re the people to make it happen.

Oscar de Vries, the man behind OSCAR, developed this into Australia’s highest-rated razor with 4.7 stars from 3,250+ reviews. No mean feat against industry giants like Gillette and Dollar Shave Club. 

And proof that you don’t necessarily need the biggest budget to succeed. 

Coming to America

This is more than a razor. It’s a rally cry.

Help us bring manufacturing back to America. And own a piece of what we’re building — literally.

For as little as $100, you’ll get a chance to invest in the future of OSCAR—a brand poised to disrupt the cosy status quo between Gillette, Harry's and Dollar Shave Club, owned by multi-nationals, VC's and private equity.

Better still, you'll get a bunch of perks that will hopefully make this your easiest investment decision.

In fact, rather than an investment, we're asking you to come on board as a Founding Member so come on and

Join Team OSCAR

For just $100 you will receive a generous set of perks

• Regular shave plan - valued at $99, including our Premium Shave Set - including your OSCAR handle and 48 x 5-blade razors. Great if you shave daily.
• VIP status - founding members get a 10% lifetime discount on oscarshave.com
• Grand Epreuve* - our very own Formula One magazine. A premium publication with stunning photography printed on high-quality paper to bring Formula One closer to you. A lot closer. 

Our first edition includes a full summary of the 2024 Formula One season.

Printed on premium uncoated stock and varnish cover to make sure this can sit on your coffee table. Forever.

Why Formula 1?

Well from a young age, I had a fascination with cars and motorsport.

Born in the Netherlands in the swinging sixties, after a couple of years attempting to study economics, I decided to follow my dream of becoming a Formula One driver. 

My parents thought I'd gone mad.

With some small savings, I moved to the UK and bought a second-hand Formula Ford 1600 car. In fact the same model (RF81) that launched the late great Ayrton Senna’s racing career in Europe.

And with zero experience I joined the British Formula Ford single-seater series armed with a lot of ambition, determination and an embarrassingly small budget.

After a few years, I realised that with my late start and without wealthy parents, getting into Formula One was becoming an ever distant dream.

No regrets though, because it scratched my competitive itch.

Since then, I've been on an entrepreneurial journey, from selling automotive accessories by mailorder in the UK to skincare in Australia. 

To keep my love for motorsport alive, in between I published the Australian edition of 'F1 Racing', the world's best-selling Formula One magazine.

Launching Grand Epreuve as our own inhouse publication combines my passion entrepreneurship and Formula 1.

I take the same approach to business as I did racing. It's all about extracting the maximum performance from what you've got and remembering the race is not over until the flag drops.

I look forward to celebrating the next twenty years of Formula 1 with a special '100 Years of Formula 1' edition.

And in the meantime building OSCAR into the world's favorite shave brand.

So come on and

Join Team OSCAR