I'm investing in ORC Tech because I have personally experienced the problems with dead zones of cell phone signals in the great outdoors (and indoors). With the passive reflector they have developed, cell phone reception can be improved in an emergency or whenever it is needed. This is going to be a real increase in safety when in remote outdoor areas - allowing cell phone connectivity in an emergency.
This product also meshes with my background. I've had some experience with passive modulated signal reflectors and signal concentrators while at Los Alamos National Laboratories. ORC Tech is making great use fo the technology!