Oodles Corporation

We as founders (Saj, Ash) remember our time at University primarily via the restaurants we visited with our friends.  At school reunions, years later, the same friends always meet at the same restaurants we used to go to together.  This spurred us to create the OodlesDeals mobile app, with a mission for our company of enabling people to establish and strengthen personal relationships throughout their lives.

Restaurant's Revenue Generated Via OodlesDeals

On average, this is growing 20% month-over-month.

Students Engage with the App — UC-Davis Example

Students love us because they save money on great food. What's even better, when they go to restaurants with their friends, they save even more and have a great time. 

Why OodlesDeals is working

College students are busy. Still, they want to spend time with friends and create memories that last a lifetime. Going out to eat with friends is the #1 aspirational activity. Students already eat out 1-2x times per week on average.

With this said, money is always tight— as evidenced by the trillions dollar student debt crisis confronting millennials in the US.

So, we made Oodles to solve both problems — we incentivize students to invite their friends to go together to the restaurants they love around campus, and when they do go together, they get the best value.

How we make money

We charge a monthly marketing services fee,  and per transaction charge for deals redeemed in the restaurant.  We also charge for events we execute on our vendor's behalf.

Once critical mass of users on a campus is established, $45,000 revenue on average at each University is achievable, and with 4,400 universities, our total addressable market is about $200 MM.

Milestones

Phase I - University of Oregon 1st University [Completed since 1st Wefunder Raise]
Established minimum viable proposition of app. Determined student acquisition methodologies. Signed first paying customer.

Phase II - Revenue Generation [Completed since 2nd Wefunder Raise]
Released v2 of app, simplified transaction process. Established new University launch six-week process.

Phase III - Revenue Acceleration [Completed since Seed round Raise]
Released v3 of app, expecting significant growth in engagement via app. Revenue growth >400% Y-O-Y and accelerating.

The Plan— Revenue Potential

Scale nationwide. Grow from University students to other consumer target groups. Extend revenue from vendor focused to consumer advertising focused. Extend app usage from Restaurants to all Social Retail activities (movies, put-put golf, etc). Grow Internationally.