We have a patent pending three-tier process, which incentivizes consumers to share retail deals with their friends, and actually go together to the retail outlet to redeem the deal.

Our first consumers are college students, please see below for further information on why we targeted this initial vertical.

The initial vertical we are focusing on is college students, and vendors in the local area around each college. There are 22 million college students in the US, and 4,000+ colleges. This already represents a billion dollar opportunity.

For our 1st vertical, i.e. college, the biggest competitors are delivery services like GrubHub and DoorDash. They are primarily focused on food, specifically bringing food home, while we focus on bringing the student and their friends to the retail outlets (i.e. food, movies, other entertainment, etc.) to have an
enjoyable experience. The tiered structure of our patent pending process also
ensures that students get the best possible value. While students are in the
outlet, they also present an up-sell opportunity to the vendor.

The majority of retail vendors are unsophisticated in their digital strategy. And, they have unnecessarily made their core strength, i.e. the investment in their bricks-and-mortar outlets into a perceived weakness. We will help them acclimatize to the new normal of digital + bricks-and-mortar being the ideal omni-channel experience for their consumers, while driving incremental sales and profit.

Trying to do too much too fast. It is critical we understand and prioritize the key factors that drive consumer behavior. This is why both of us as co-founders spend as much time (60% each week) at the actual University we’ve launched at, both of us talking to students and vendors every day and understanding their pain points and how to ensure that our solution best helps solve these pain points.

Each step of the three-step patent pending process we’ve developed is monetizable. Please refer to our investment deck for further information.

We utilize on-campus student ambassadors to recruit students on the app. We supplement this on-campus recruitment with on-line advertising and event sponsorship. Student ambassadors are a very cost effective way to acquire new users in the initial phase of our company, as the value to the consumer they introduce the app to is immediately understood and appreciated. We have seen this first hand with the hundreds of students we have spoken with personally.