on Jan 13 2014
In the online education space alone companies like Lynda.com have been able to generate over $100+ million in revenue per year (and that's growing at over 40% every year). Down the line, we're interested in building tools that would allow anyone to build their own web apps with the click of a button (like Wordpress, but with more functionality). In that case, we would charge for hosting, plugins, and other support services. The potential market here is upwards of $3 billion in revenue for year – if Salesforce or Windows Azure are any indication.
We get a lot of students who have tried to learn how to code before but have never succeeded. From my own experience and talking to my students I'm convinced that the way we teach people how to code is wrong – we should start with really practical stuff about building web applications (like getting an app live on Heroku) that delivers an immediate result before going into all the boring syntax. Most books and informational resources are incredibly dry and unapproachable.
Even the "innovative" startups in the education space tend to teach coding the same way. With a program like Codecademy, students get discouraged when they haven't made any progress towards building their own web app over the course of a few weeks. Even if you finish every lesson on Codecademy, you still won't know how to build a web application. That's because building web applications is a totally different and unique set of skills – and that's what we focus on that no one else has done before.
I started One Month because I had an idea for a product. I waited for years hoping to find that magical person who would build it for me. But I never found that person. So finally I took a friend's advice and started learning Ruby on Rails, one of the hottest new programming frameworks for building websites.
I was amazed at how easy it was to actually code, but also how hard it was to learn using most of the online guides I found. In a way, One Month is me teaching people to code the way I wish I could have learned it myself.
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