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oneKIN

oneKIN Live: the livestream app for shopping local brands, nationwide

Last Funded April 2024

$84,401

raised from 34 investors

Highlights

1
Clear path to $1,000,000 in revenue in the next 12 months building on success of 2023!
2
Proof of concept generated ~$250,000 on a 42cent customer acquisition cost(CAC)
3
A Mastercard Start Path fintech company
4
Backed by Capital Innovators and Fireroad Ventures

Our Team

Market forces have accelerated the demise of small business favoring quick and cost-efficient solutions over sustainable and community-centered outcomes. Small businesses serve as economic spigots in their communities, and represent the most important tool we have to combat socio-economic deterioration, particularly in disinvested communities.

Powering the Future of Retail for Small Businesses

We believe communities flourish when small businesses flourish. 

By supporting and investing in small businesses, we empower them to have community-level impact and effect widespread socio-economic change.

The effects of the pandemic persist, and disproportionately impact Black and Brown small businesses. Their erasure comes with far-reaching consequences including loss of jobs, community development and new economic opportunities.

This is why we are hyper-focused on providing small businesses with creative technology solutions to help them compete in the digital landscape, achieve scale, and grow sustainably.

The Problem

Brick-and-mortar shops have limited reach, while online shops battle through the noise and clutter of e-commerce to reach their audience. 

Major online marketplaces run on algorithms that ensure small businesses without multi-million dollar marketing budgets never gain sufficient visibility. 

Existing retail distribution channels are fundamentally flawed, and ripe for disruption.

The Solution 

oneKIN Live merges the intimacy and personalization of in-store shopping experiences with the broad reach and efficiency of e-commerce.   

With our technology, we extend the reach and visibility of small businesses, and provide an integrated social commerce experience for consumers with the potential to 10x conversions. (Conversion rates aren't guaranteed).

The Product

Leveraging insights from the Chinese social commerce industry, the US pop-up market model, and thousands of small businesses, oneKIN Live is designed to provide highly-personalized and high-converting shopping experiences with integrated livestream, chat, and in-app shopping features.

What it Does

oneKIN Live converges all elements of engagement and shopping to streamline the customer journey. 

Market Validation

Market Opportunity

Initially, we are targeting small businesses, with a prioritization of those operating in disinvested communities and under-penetrated markets. 

Given the sustained shift in consumer shopping behavior towards small and local businesses, our entry into the market is timely. 

Competitive Landscape

Live commerce has seen astronomical success in China, and is now approaching $500 billion. oneKIN benefits from being among first movers in the US introducing this new solution to an eager audience. As a standout from our peers, we offer superior technology, a tailor-made solution for small businesses, and extensive multi-cultural market expertise.

Traction

We've built a strong merchant pipeline in access of 7,000, and an active digital community of 60K consumers. Further, with support from Mastercard, a global data giant, we are positioned for strong market entry.

Our Vision

We're just getting started! In addition to our current product, we have a robust pipeline of data-backed tools and solutions that will be systemically released to the market over the next twenty-four months. 

In our immediate pipeline is a fintech solution designed to provide timely and tailored revenue-based financing to small business, with an emphasis on those that have been historically underserved by traditional banks. 

Overview