Invest in NOCA

NOCA is the world’s first non-carbonated boozy beverage brand. What does that mean? We bring to market the smoothest boozy beverages possible that never leave our consumers feeling full or bloated.

We are on a mission to attack and reinvent the $8.3B boozy beverage market that we operate in and offer an alternative to the millions of hard seltzers and bubbly Ready-To-Drink ("RTD's"). NOCA's better-for-you, flavorful, non-carbonated bevvies are taking on the big booze brands in a way that no brand ever has...

We have heard way too many consumers say "I like how the hard seltzers are low calorie & low sugar, but I really don't like the carbonation..." Enter NOCA.

Doesn't that sound way better than drinking lightly-flavored TV static?

Because a lot of consumers either prefer or can only drink non-carbonated beverages, duh!! Millions and millions of customers enjoy refreshing non-carbonated products in the non-alcoholic segment (Gatorade, Hint, Propel, Vitamin Water, Liquid Death, and many more), yet (nearly) all products in the BFY alcoholic category are carbon-copy hard seltzers, RTD's, and other very similar products. Many people prefer non-carbonated products because bubbly drinks cause heartburn, digestive issues, or general discomfort.

NOCA's mission is to pioneer the non-carbonated alcoholic segment, leading the charge to offer consumers products that they will truly enjoy. We come to the rescue for these underserved consumers, giving them a feeling of belonging, confidence, and relatability.

We won’t have one product, we are launching multiple boozy brands, all non-carbonated (we have already launched our lemonade, and it is a huge success!). There are many products that are traditionally non-carbonated, yet were made bubbly when turned alcoholic. We are providing consumers with non-carbonated versions, which they are used to and have consumed for years in the non-alcoholic space.

We want consumers to think of our brand and immediately know that anything they buy under our banner will be non-carbonated, flavorful, and DELICIOUS.

We operate in a white space that is almost completely untapped...

While the big brewers have players in all of the tangential segments, they have not entered the non-carbonated, not-overly sweet space. Based on the size of the non-alcoholic non-carbonated BFY market (flavored water, lemonade, iced tea, etc.), there is clearly an audience for alcoholic versions of these products, but the white space is almost completely untouched.

When comparing to the most similar products (hard seltzers, ready-to-drinks "RTD's"), it is clear that the non-carbonated boozy beverage category is a multi-billion dollar segment. The non-alcoholic, non-carbonated beverage segments (flavored water, iced tea, lemonade, etc.) are almost as large as their carbonated counterparts, which leads us to believe that the alcoholic segments will be almost as large. The carbonated alcoholic versions of these products is also established and worth billions of dollars, illustrating that the bubble-free versions can be just as huge. This opportunity is wide open, and we are the market leader and will pioneer this multi-billion dollar segment. 

We are 3 friends from college, who had a dream to create an amazing company together!

We all went our separate ways after we graduated, but always maintained contact and a desire to be entrepreneurial.

After a couple years of working in investment banking, we made the jump from corporate office to startup in a garage. A couple months later, the idea for NOCA was born!

We saw millions of consuming hard seltzers, but there was one issue… We didn’t like regular seltzer water, so why would we drink alcoholic seltzer water? We realized that most of refreshing drinks were non-carbonated (Gatorade, vitamin water, propel, lemonade, water with fruit, etc.). So we created a brand that offers non-carbonated alcoholic products, for all the consumers like us who prefer bubble-free beverages!

And the rest was history…

We realized early on that there was a lot about this business that we did not know, so we surrounded ourselves with folks who were experts in their own regard.

We brought on individuals who have deep expertise in the alcoholic beverage business including launching & expanding brands, distribution, chain retailers, celebrity partnerships, etc.

These experts meet with us on a weekly basis and have been a significant guiding force as we have grown and positioned this business.

The products we offer are non-carbonated, flavorful, better-for-you, and provide consumers what they look for in alcoholic options. 

Our products hit all of the nutritional benchmarks that our consumers desire, and provide a truly different and unique consumption experience, without the bubbles.

We are very excited to launch a collaborative iced tea pack, cobranded with Too Turnt Tony!! We have worked with Tony for years, he has grown into a mega-influencer, and is a perfect fit to launch and market a boozy iced tea brand. He has 19M+ followers and much of his audience is in our target demographic. He will market this product as his own brand, which will authentically engage his audience and make them want to support him.

We are very excited to launch a collaborative RTD, cobranded with TommyFYeah!! Tommy is a well-known influencer in the automotive space . He is also based in New England (as we are) and reached out to us to discuss bringing his own RTD to market. He loves a particular cocktail, and wanted to create his own canned version, as he talks about the drink to his audience constantly. Tommy’s following is incredibly loyal, and he is close friends with the largest automotive influencers, who will certainly support the brand.

Our brand has an INCREDIBLE amount of momentum and is about to have a massive year…

Given the traction we have gained with retailers, distributors, and consumers through social media, we are on the verge of blowing this brand up. With the strategy outlined in this page, we expect to be one of the hottest brands on the market within the next 12 months.

We now have the two largest chains (Walmart & Kroger) bought in on our brand. We also have other regional chains asking us to meet with them, to discuss bringing our product to their stores. This chain activation will be the foundation of our growth as we take the country by storm.

Not only do we have placements with major chains, our product is selling very well at their stores. We have obtained recent sales data, showing NOCA outperform multiple major brands.

We are aggressively expanding to key, chain-driven states, as outlined in the map above!

We are also listening to our consumers. We read the thousands of comments on our social media posts, and prioritize states that are commonly requested by consumers.

We will also be hiring key sales reps for hallmark territories, to support our distributors and retailers.

We market differently than most other beverage brands. We don’t run social ads, we don’t do billboards, rather, we create organic content that our following pushes to a larger audience. We want to make our audience feel as though they are a part of an authentic community, which is why we reach them through our unpaid, organic content. We meet them at events and introduce ourselves as entrepreneurs who created a product for the people. We let our consumers market the brand for us, allowing them to be our spokespeople and organically spread the word on a product that they truly enjoy. This "word of mouth" referral style of marketing is what acquires and retains customers, as they genuinely buy in to our brand and story.

Because of this strategy, our social media accounts have blown up, driving 40M+ organic, free views in the past 60 days. This virality builds hype and directs consumers to our store locator, where they can find and buy our products.

Other than organic social media, we have brand ambassadors and participate in samplings, festivals, and events of all sorts. We only spend marketing dollars on initiatives that drives sales (in store samplings) or get customers to try our product (festivals)

We also plan and execute organic parties / events, which further builds the hype around the brand and the feel of an authentic community

Due to our targeted marketing spend, we have an excellent return on marketing investments. Every dollar we spend returns a much larger amount of revenue, as we focus on organically introducing the brand to consumers, rather than pushing traditional marketing tactics on overwhelmed consumers.