INVEST
min $250
The real issue isn't just falling asleep – it's staying in restorative sleep cycles throughout the night.
Modern consumers aren't just asking, "Did I sleep?"—they're asking, "Was it restorative?"
Traditional approaches have serious drawbacks:
Demand is shifting toward solutions that support deep sleep, reduce interruptions, and target condition-specific disruptors like menopause symptoms, prostate-related issues, and stress.
The science is clear: Quality sleep requires both REM and deep sleep cycles in the right proportions. (source)
Sleep isn't just one state – it's a complex cycle of different stages that your body needs to move through for true restoration:
Most sleep aids disrupt this natural architecture by sedating you rather than supporting your body's natural sleep processes.
Our proprietary system, developed by supplement industry veteran Scott Forsberg (former executive formulator at Nature's Way and Solaray), works in synchronized phases to support your body's natural sleep cycle throughout the night:
This patented, multi-phase approach for sleep support ensures:
We're not just a one-product company. Building on our successful formula, we've created a platform for targeted sleep solutions:
These specialized products create multiple revenue streams and address underserved segments of the sleep market.
NightWise® isn't just innovative – it's protected by a comprehensive intellectual property portfolio that creates significant barriers to entry:
These patents and trademarks create a protected moat around our technology, ensuring our competitive advantage for years to come while building significant company valuation.
Frequent business trips left our founder, Danny Rinaldi, constantly battling sleep deprivation. Realizing how widespread this struggle was, he set out to create a real solution. In his own basement, Danny personally bottled the first 1,000 bottles of NightWise® on a Saturday, driven by the belief that a better night's sleep shouldn't come with grogginess or dependency.
Despite the universal need for sleep, the sleep aid market has seen little innovation over the past 75 years. Partnering with Scott Forsberg—a leading nutraceutical scientist and former executive at major supplement companies like Nature's Way and Solaray—they developed NightWise®: multi-ingredient, advanced, controlled-release, drug-free, non-habit-forming sleep solution designed to align with the body's natural sleep rhythms. This innovative approach has already generated $225,000+ in direct web revenue and led to discussions with 563 retail stores for potential placement.
Our initial testing phase has provided measurable outcomes:
The global sleep market size to reach USD 137.16 billion by 2026, growing at a CAGR of 6.11% during the forecast period (source). We believe NightWise® is positioned to capture a significant slice of this expanding market.
NightWise® doesn't just compete in the existing sleep market – we plan to expand it by reaching consumers who have given up on traditional solutions:
✅ Unlocks new demand without replacing OTC or melatonin products
✅ Re-engages shoppers who abandoned outdated sleep aids due to side effects
✅ Delivers real alternatives that are restorative, not sedative
✅ Builds consumer trust with clean, clinically aligned formulas
We believe this approach could help retailers expand their sleep category offerings by attracting consumers who may not currently purchase traditional sleep aids, potentially creating incremental growth opportunities.
NightWise® plans to expand from e-commerce to nationwide retail. Our sales team is actively engaged in discussions with top-tier national and regional chains across the food, mass, drug, and dollar store sectors. We expect to finalize several vendor agreements in Q2 2025, with product rollouts on shelves beginning in Q3, marking a major milestone in our go-to-market journey.
NightWise® has also been selected by Vitacost, a leading health and wellness retailer, to be featured on their platform! With this launch, we aim to reach millions of new customers. Launch date is set for August—stay tuned for updates!
This is your opportunity to join us in transforming how America sleeps – with a science-backed solution that truly works. Sleep isn't just about rest – it's about living better every day.