|1||Founder created the company that built the original iheartradio app for Clear Channel in 2007|
|2||Winner - National Association of Broadcasters/ Knight Foundation PILOT Innovation Challenge Award|
|3||'Top 50 Start-ups to Watch in 2020', Built-in LA (2020)|
|4||Webby Honoree - Voice Features Technical Achieve|
|5||Appy Award - Social Sharing (2019)|
|6||Pepperdine University Graziadio Business School's 'Most Fundable Companies' (2018)|
|7||Today, demand for communication, connection, and income-generating technology is at an all-time high|
|8||Join the movement to democratize access to information and the microphone itself.|
We believe in the liberating power of voice. There's never been a more important time for that than today. With Ayinde's background as a Speechwriter for President Obama, and as a serial entrepreneur who created the first version of the app that iHeartRadio uses today, we feel confident that he has the vision, technical skills and leadership ability to build an incredible business. As a founder, Ayinde is unbelievably dedicated and transparent.
We love that Nēdl's technology puts a premium on detecting your words in real-time to even the playing field and expose everyone to a larger audience. Nedl is a full-featured, innovative app. Going live to over 150M Alexa devices while having your words transcribed in real time is powerful and democratizing.
Bringing technology this big to life requires an extraordinary founder. Ayinde has proven his tenacity and ability to envisage big products time and time again. - Christie Pitts, GP at Backstage Capital
nēdl (as in, "the haystack") is an app that allows you to create your own live broadcast show — in 90 seconds. Share your link. Listeners tune in automatically — no app download necessary.
What nēdl Means to the COVID-19 Era
We started this company to give a voice to the voiceless by democratizing access to information and the microphone itself. In a world where many of us are confined to our homes as we do our part to "flatten the curve," more than ever, people need to be able to communicate while social distancing, express themselves, and have the ability to earn money from home. That's what nedl is. A no friction way to amplify the voices of audio creators, teachers, actors, community leaders, elected officials and yes, celebrities.
nēdl (as in, "the haystack") has financial statements ending December 31 2019. Our cash in hand is $36,943.97, as of April 2020. Over the three months prior, revenues averaged $50/month, cost of goods sold has averaged $6,000/month, and operational expenses have averaged $6,000/month.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.
We give people a global live radio show.
We want to be a household name for when anyone wants to hear live audio about any specific topic.
Given the Company’s limited operating history, the Company cannot reliably estimate how much revenue it will receive in the future, if any.
nedl.com Inc. was incorporated in the State of Delaware in January 2017.
Since then, we have:
Historical Results of Operations
Our company was organized in January 2017 and has limited operations upon which prospective investors may base an evaluation of its performance.
Liquidity & Capital Resources
To-date, the company has been financed with $380,000 in convertibles, $1,000,000 in equity, and $125,000 in SAFEs.
After the conclusion of this Offering, should we hit our minimum funding target, our projected runway is 4 months before we need to raise further capital.
We plan to use the proceeds as set forth in this Form C under "Use of Funds". We don’t have any other sources of capital in the immediate future.
We will likely require additional financing in excess of the proceeds from the Offering in order to perform operations over the lifetime of the Company. We plan to raise capital in 1 months. Except as otherwise described in this Form C, we do not have additional sources of capital other than the proceeds from the offering. Because of the complexities and uncertainties in establishing a new business strategy, it is not possible to adequately project whether the proceeds of this offering will be sufficient to enable us to implement our strategy. This complexity and uncertainty will be increased if less than the maximum amount of securities offered in this offering is sold. The Company intends to raise additional capital in the future from investors. Although capital may be available for early-stage companies, there is no guarantee that the Company will receive any investments from investors.
Runway & Short/Mid Term Expenses
nedl.com Inc. cash in hand is $36,943.97, as of April 2020. Over the last three months, revenues have averaged $50/month, cost of goods sold has averaged $6,000/month, and operational expenses have averaged $6,000/month, for an average burn rate of $11,950 per month. Our intent is to be profitable in 18 months.
nedl.com Inc. cash in hand is $36,943.97, as of April 2020. Over the last three months, revenues have averaged $50/month, cost of goods sold has averaged $6,000/month, and operational expenses have averaged $6,000/month, for an average burn rate of $11,950 per month. Our intent is to be profitable in 18 months. We are now stripping away underperforming aspects of our offering to focus more directly on creators. By doing so, we will save significantly on costs.
In 2020 we anticipate our expenses will drop dramatically and that we'll see a more reliable and gradual uptick in in-app purchases. We anticipate (although cannot guarantee) that expenses six months after the raise will be in the neighborhood of $35K and revenue 2-3 times that. We believe we can reach a break-even point with the business within six months of raising our goal of $250K. At this time we have no other sources of capital upon which to rely.
When we launched nēdl launched in 2017, our goal was to index every radio station on the planet in real-time by the words being said. As a result, we licensed over 120,000 live streams and over 350,000 podcasts (10M episodes). Our business model was to charge a subscription fee for audio creators who would pay to be indexed. But, without millions of users, we soon discovered that radio stations were not willing to become customers. At about this time, we realized that our tools for content creation help independent influencers, creators, and podcasters with their discovery problem and by serving them, we can eventually return to indexing premium content after we scale.
By sunsetting these live streams, we save on both licensing costs and the real-time transcription costs. (For example, transcribing one radio station 24/7 can cost as much as $1,000 a month.) We have a patent-pending way to do it at a fraction of the cost but it depends on us scaling, to implement.
Our new revenue focus is on in-app tipping units that we call, "Hay." Hay can be purchased on the nēdl app with real money and used on our platform to gain recognition and clout. Hay can also be cashed out by users as a form of revenue generation.
Our success is dependent on building a strong team that is cohesive and adept at executing large tasks quickly.
Our success depends on harnessing the energy of this presidential election cycle as people grapple with unemployment, social issues, and adjusting during and post COVID19 (to the degree that they wish to express themselves or listen to others doing the same).
Our success is dependent on users sharing the live streams they hear and the lives streams they create which is designed to demonstrate the ease of use for the product.
Our future success depends on acting quickly to gain market share before a company that is better funded replicates our technology and approach to reach our target market more effectively.
Our success depends on an effective rollout of our strategy of attracting celebrities to broadcast live and bring their fan bases to the platform.
Our future success depends on the efforts of a small management team. The loss of services of the members of the management team may have an adverse effect on the company. There can be no assurance that we will be successful in attracting and retaining other personnel we require to successfully grow our business.
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