Management’s Discussion and Analysis of Financial Condition and Results of Operations

You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.

Overview

We give people a global live radio show.

We want to be a household name for when anyone wants to hear live audio about any specific topic.

Given the Company’s limited operating history, the Company cannot reliably estimate how much revenue it will receive in the future, if any.

Milestones

nedl.com Inc. was incorporated in the State of Delaware in January 2017.

Since then, we have:

• Creator of the original iheartradio app with over 150M users today.
• nedl is useful for communication, connection and generating income from home, especially now, during the COVID-19 crisis.
• Help democratize access to information and the microphone itself.

Historical Results of Operations

Our company was organized in January 2017 and has limited operations upon which prospective investors may base an evaluation of its performance.

• Revenues & Gross Margin. For the period ended December 31, 2019, the Company had revenues of $540 compared to the year ended December 31, 2018, when the Company had revenues of $0.
• Assets. As of December 31, 2019, the Company had total assets of $12,556, including $486 in cash. As of December 31, 2018, the Company had $770,162 in total assets, including $758,162 in cash.
• Net Loss. The Company has had net losses of $883,266 and net losses of $493,610 for the fiscal years ended December 31, 2019 and December 31, 2018, respectively.
• Liabilities. The Company's liabilities totaled $195,326 for the fiscal year ended December 31, 2019 and $17,394 for the fiscal year ended December 31, 2018.

Liquidity & Capital Resources

To-date, the company has been financed with $380,000 in convertibles, $1,000,000 in equity, and $125,000 in SAFEs.

After the conclusion of this Offering, should we hit our minimum funding target, our projected runway is 4 months before we need to raise further capital.

We plan to use the proceeds as set forth in this Form C under "Use of Funds". We don’t have any other sources of capital in the immediate future.

We will likely require additional financing in excess of the proceeds from the Offering in order to perform operations over the lifetime of the Company. We plan to raise capital in 1 months. Except as otherwise described in this Form C, we do not have additional sources of capital other than the proceeds from the offering. Because of the complexities and uncertainties in establishing a new business strategy, it is not possible to adequately project whether the proceeds of this offering will be sufficient to enable us to implement our strategy. This complexity and uncertainty will be increased if less than the maximum amount of securities offered in this offering is sold. The Company intends to raise additional capital in the future from investors. Although capital may be available for early-stage companies, there is no guarantee that the Company will receive any investments from investors.

Runway & Short/Mid Term Expenses

nedl.com Inc. cash in hand is $36,943.97, as of April 2020. Over the last three months, revenues have averaged $50/month, cost of goods sold has averaged $6,000/month, and operational expenses have averaged $6,000/month, for an average burn rate of $11,950 per month. Our intent is to be profitable in 18 months.

nedl.com Inc. cash in hand is $36,943.97, as of April 2020. Over the last three months, revenues have averaged $50/month, cost of goods sold has averaged $6,000/month, and operational expenses have averaged $6,000/month, for an average burn rate of $11,950 per month. Our intent is to be profitable in 18 months. We are now stripping away underperforming aspects of our offering to focus more directly on creators. By doing so, we will save significantly on costs.  

In 2020 we anticipate our expenses will drop dramatically and that we'll see a more reliable and gradual uptick in in-app purchases.  We anticipate (although cannot guarantee) that expenses six months after the raise will be in the neighborhood of $35K and revenue 2-3 times that. We believe we can reach a break-even point with the business within six months of raising our goal of $250K. At this time we have no other sources of capital upon which to rely.  

When we launched nēdl launched in 2017, our goal was to index every radio station on the planet in real-time by the words being said. As a result, we licensed over 120,000 live streams and over 350,000 podcasts (10M episodes). Our business model was to charge a subscription fee for audio creators who would pay to be indexed. But, without millions of users, we soon discovered that radio stations were not willing to become customers. At about this time, we realized that our tools for content creation help independent influencers, creators, and podcasters with their discovery problem and by serving them, we can eventually return to indexing premium content after we scale.

By sunsetting these live streams, we save on both licensing costs and the real-time transcription costs. (For example, transcribing one radio station 24/7 can cost as much as $1,000 a month.)  We have a patent-pending way to do it at a fraction of the cost but it depends on us scaling, to implement.

Our new revenue focus is on in-app tipping units that we call, "Hay." Hay can be purchased on the nēdl app with real money and used on our platform to gain recognition and clout. Hay can also be cashed out by users as a form of revenue generation.