Question 1

Who is your ideal customer? Would they all be large publishing houses or could professional and personal bloggers be customers? Do you have plans to create products for vloggers or other video producers as well? Is there a market to optimize ad copy and "sposored content" with...

Accepted Answer

Great question! For the first year, we worked primarily with large online publishers because our first testing method relied on the customer having a large amount of web traffic. Because bloggers and brands wanted to optimize but weren't as good a fit, we added the ability to simulate that traffic through paid promotion. This has allowed us to expand our customer base to the kinds of customers you're describing. On the "sponsored content" side, there's definitely a lot of appeal. Structurally...

Question 2

Spark is a great innovation. Do you plan to build out naytev as a stand alone company or is the ultimate goal to be acquired by Facebook? As dark testing becomes increasingly important for publishers, wouldn't it make sense for Facebook to offer the service?

Accepted Answer

We plan to continue to build a standalone company. We think optimization is a natural next step in the evolution of social networks. I don't believe Facebook will offer this type of service because it's a conflict of interest with serving content based on relevance. It's the equivalent of Google releasing a tool to test search engine result relevance. While optimization is a major part of the ecosystem, it is necessarily separate from the organization making the organic rankings. As it stands...

Question 3

Hi Zack, this is a very cool product you've created. I own Grizly, www.begrizly.com, and we'd be interested in testing a product like this. We are also launching 4 more websites this year. If we back this campaign, can we have free lifetime access to Naytev. Either way best of...

Accepted Answer

Hi Casey! As a rule, we don't do lifetime licenses for our software. We would love to work with Grizly though, and I'm happy to give you guys a sweet deal just for reaching out and saying hi. Shoot me an email at zack@naytev.com and we'll see what we can do.

Naytev

Optimizely for social sharing

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Naytev

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$102,150

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