MySwimPro

The #1 Apple Fitness App for Swimmers in the World: Over 2 Million Downloads

Last Funded December 2023

$1,078,592

raised from 726 investors
Official training partner of the Global Swim Series
Last updated December 2018

Highlights

1
Over 2 Million Downloads on iOS & Android
2
$7M+ in Lifetime Revenue and 13,000+ paying subscribers
3
Doubled revenue and tripled audience size in the last 18 months
4
Over 500 investors from 50+ countries
5
Named App of the Year by Apple
6
Led by a Founder with almost 1 million Youtube subscribers
7
Featured in Men's Health, Sports Illustrated, New York Times

Our Team

We believe that through the intersection of technology and swimming, we can empower our community members to lead happier and healthier lives. We have a responsibility to help guide members to reach their individual Gold Medal Moments.

Why You Should Invest in MySwimPro?

Since our last funding round on Wefunder just 18 months ago, we've doubled revenue and tripled audience size. We want our community to be a part of our continued and future growth story!

You're joining a world class team that has developed an award winning product in a market segment that is exploding! YOU have the opportunity to be a part of the future of swimming!

MySwimPro was started by swimmers for swimmers. Since inception, we've focused on helping people around the world improve their performance and health through swimming. We've created the largest digital swimming community in the world!

Our Award Winning Product

The MySwimPro app was developed to help people improve their performance and health through swimming! It's like a personalized swim coach on your wrist! The MySwimPro App was the world's first swimming app on the Apple Watch and was named App of the Year by Apple!

  • The app's training programs adapt swimming distance and pace over time based on qualitative and quantitative member feedback.
  • The DynamicSwim Algorithm makes swim workouts 100% personalized to members based on their goals, swim speed, and progress.
  • Advanced analytics help members track progress over time and share their improvement on social media. Key metrics include: lap splits, heart rate, stroke count, and SWOLF.

A HUGE Market Opportunity

There are over 100 million fitness swimmers around the world! In the United States alone, there are over 26 million people who swim for fitness and of those, over 9 million people swim more than 1x/week. Our initial target market are swimmers who are actively pursuing a fitness goal: swim faster, lose weight, or compete in a race.

  • Our initial target market and represents just 2% of our total target market so there's massive room to growth.
  • We have an opportunity to 50x our current subscribers by focusing on our initial target market.
  • We believe we can expand our offering to reach more customers by targeting broader personas with more general fitness goals in the future.

Our Business Model and Monetization

The MySwimPro Coach Subscription represents approximately 85% of the company's total revenue. Members subscribe monthly or yearly to unlock a personalized swim coaching experience and detailed analytics. We focus on the following metrics:

  • Active Subscribers: This is our core business metric that drives revenue. Excluding 2020 & 2021, we've grown subscribers by over 30% annually.
  • Download to Paying Conversion Rate: In Q2 we administered 19 AB tests to improve the app's conversation rate. In the United States, our iOS app conversion rate is over 7% which is well above the top quartile of fitness apps on the App Store.
  • Subscriber Lifetime Value: We continue to iterate on our product offering, value presentation, and retention strategy to reduce churn and increase the lifetime value of each paying subscriber. We also plan to expand lifetime value by offering different membership tiers.
  • Guided Workouts: Our core product strategy KPI is how many members actually log a swim workout in the MySwimPro app. In 2023 we're on track to increase the number of guided workouts logged by over 50%!

Additional revenue streams for the business come from advertising and sponsorships. We project this revenue to scale accordingly to subscription revenue in the future. Even with various business models, we remain focused on growing the app's subscription offering.

Forward-looking statements are not guaranteed.

Our Company's Growth

The MySwimPro Coach subscription membership grew by over 38% in 2022 and we are on pace to have over a 40% growth rate in 2023 (not guaranteed). Our goal is to maintain an annualized subscriber growth rate above 30% in future years.

Our massive online community as a major growth lever. We further differentiate our brand from the competition through our audience size, educational trust, and organic acquisition channels. There are three specific avenues for growth that compound on each other to convert more of our social followers into paying customers over time including:

1) App onboarding flow optimizations (Download Conversion Rate)

2) Improving retention (Lifetime Value)

3) Turning on paid acquisition channels (Customer Acquisition Cost)

We believe that there is a massive opportunity to grow paying subscribers and thus revenue consistently through the end of the decade. In order to pass 100k paying subscribers we'll need to grow by over 40% in 2024 and average 30% growth in the following years.

Our Rock Star Team

MySwimPro was started by swimmers for swimmers. We all swim and share a passion for helping people reach their Gold Medal Moments both in and out of the water. Whether it's losing weight, swimming faster, or crossing the finish line at a triathlon, our team has done it all and we know what it takes to build a company that scales with our community.

Press

MySwimPro has been featured in global publications including: Sports Illustrated, Apple, Forbes, New York Times, Men’s Health, and many more. Awards include Apple “App of the Year” in 2016, Prevention’s “Best Health App” in 2020 and Greatist’s “Best Swimming App” 2021. You can checkout a few of the features here:

Investor Perks

We are excited to offer investors perks as a thank you for supporting the business and helping us reach our goals. Perks are cumulative, therefore someone investing at a higher level will receive all lower level perks. For example, all $10k investors will also receive the $5k and $2.5k perks as well.

All investors will be invited to join an exclusive Investor Discord Server. Each perk level represents a unique value opportunity for investors to engage with the business. They look pretty awesome, too!!

How Does Investing Work?

  1. Sign in to your Wefunder account. If you’re new to Wefunder: Join Wefunder by clicking ‘Sign Up’ in the top right corner. If you’ve already used Wefunder: use your existing account to ‘Sign In.’
  2. Choose an amount you’re comfortable with and click on 'Invest'. Select an amount that you are interested in investing.
  3. Once we've filed with the SEC (anticipated by the end of August), you will have the opportunity to confirm your investment. After we file with the SEC, you'll receive an email to confirm your investment. Our SEC filing will contain full financial statements and investment contracts.

What Is The Minimum and Maximum Investment?

The minimum investment amount in this round is $500 USD. Given the limited nature of this community round and the high interest we are seeing, we have created Investment perks that lineup with our company's offerings.

Do I Need to be an Accredited Investor?

No. Wefunder allows you to invest without being an accredited investor. All you have to do is sign up and invest. Investment amount limitations do apply based on income and net worth. You can find out what your investment limit is within Wefunder's investment portal.

What Type of risk is Involved With Investing?

Investing in startups is considered high risk. All tech startups bring significant challenges, and we caution people from investing in MySwimPro (and generally any tech startup) if you do not have high-risk tolerance for your investments. The business is growing rapidly, and we are bullish about our future; however, there are always significant risks in investing in early-stage startups.

Reasons Not To Invest

MySwimPro is still a small company with a lot of risk. We are working on difficult challenges like any business that's getting off the ground. We have a long time horizon, so you should not invest any funds in this community round unless you can afford to lose your entire investment. Additionally there is no current path to liquidating your investment in MySwimPro.

Why NOW Is The Right Time To Invest

The business is at an inflection point in growth. Active paying subscribers have grown 2x since the low point reached in 2021. We have proven that our team is capable and ready to execute on our growth strategy! The market is growing, our community engaged, and the business is ready to scale!

MySwimPro is world''s #1 workout app for swimmers and this is just the start!

Join us today and help us build the future of swimming!


Downloads

Overview