Invest in myIDFi, Inc.

myIDFi. Web3 and AI solutions for smarter, better mortgages.



reserved of a $50,000 goal
Future Equity
$10M valuation cap
Early Bird Bonus: The first $100K of investments will be in a SAFE with a $10M valuation cap and 10% discount
$250, $500, $1K, $10K


Revolutionizing Digital Decentralized IDs (DIDs) for finance.
Resolves cumbersome and costly financial application processes.
Open Marketplace: Blockchain-based anonymous marketplace exchanging data for a service via NFTs.
Benefits: Data security, lower costs, ease of use, and one-to-one sharing of personal information.

Our Team

Invest in the Future of Financial Services: Join myIDFi's Blockchain Revolution!

Unlocking the $2.3 Trillion Opportunity 

Are you ready to be part of a $53 billion opportunity in a $2.3 trillion market? myIDFi is at the forefront of digital decentralized IDs (DIDs) for finance. Our blockchain-based platform resolves the cumbersome and costly financial application processes that have plagued the industry for years

Changing the Game: A Paradigm Shift in the Mortgage Industry 

In mortgage lending, it's an open secret that lenders pay exorbitant amounts for leads. Companies like have been raking in profits by selling these leads, but here's the shocking truth: the return on investment (ROI) for lenders from these leads is minuscule at best. It's an unsustainable model that has plagued the industry for far too long.

The Mortgage Market Opportunity 

Our initial focus is on the US residential mortgage market, a sector that spends $53 billion on fulfillment and $5 billion on lead generation annually. With an average of 7 million new mortgages consummated each year and the US mortgage debt at $19.33 trillion, the potential impact of myIDFi is staggering.

Millennials and Mortgages

Forward-Thinking Millennials: Millennials who fit the above criteria may also be particularly interested, given their familiarity with digital technologies and desire for innovative financial services. They are rapidly becoming the largest home-buying demographic.

Tech-Savvy Individuals: People who are comfortable with and intensely interested in technology and digital innovations will likely be drawn to myIDFi's blockchain-based platform. 

The Lead Generation Quagmire 

Traditionally, lenders have relied on lead-generation activities like those offered by These methods need to be revised. They count on Personally Identifiable Information (PII) to trigger outbound marketing efforts by mortgage providers. The result? Consumers are subject to unsolicited phone calls, texts, and emails from numerous lenders who purchased their data. It's not only intrusive but also highly ineffective.

Data Lockers: Another Dead-End

Some companies offer data lockers where a consumer may store their PII. However, there's a significant drawback here too. The consumer is married to a single mortgage provider without the ability to shop around for multiple lenders. It's hardly a competitive marketplace when you only have one option.

myIDFi: The True Game Changer 

Now, enter myIDFi—an innovative solution that puts the power back into the hands of consumers and lenders. With myIDFi, consumers curate their reusable financial profiles, and mortgage providers bid on anonymous mortgage scenarios in a live open marketplace.

Innovative Technology 

Our cutting-edge technology stack includes web, blockchain (Ethereum and Polygon), smart contracts/NFTs (Solidity), crypto wallets (MetaMask), and DID (myIDFi). We leverage the latest tools and infrastructure to provide a seamless experience.

Here's Where The Game Changes 

No PII Sharing: Unlike the outdated lead generation practices, myIDFi ensures that no Personally Identifiable Information (PII) is shared—no more annoying mass marketing phone calls, texts, and emails.

Efficiency and Savings: Lenders no longer have to burn through their budgets for leads that yield minimal returns. myIDFi streamlines the process, reducing overhead costs and increasing scalability. Transparent and Secure: Data security and privacy are paramount. With myIDFi, consumers have complete control over their data, ensuring it remains safe and secure.

Competitive Options: Consumers can explore the most competitive offers from many lenders, creating a truly competitive marketplace.

Two Pathways to Borrower Capture

At myIDFi, we've streamlined our approach to capturing borrowers through two distinct pathways:

Pathway 1: The Digital Journey

  • SEO & Visibility: Our web portal is optimized for search engines, making it easy for consumers to find us online.
  • Retargeting: We use advanced retargeting techniques to stay top-of-mind with potential borrowers.
  • Strategic Ads: We strategically place ads across digital channels to reach borrowers at the right time.

Pathway 2: Realtor Partnerships

  • Realtor Introductions: Realtors use personalized links to introduce consumers to myIDFi.
  • Guidance: Realtors provide hands-on guidance throughout the borrower's Journey.
  • Consumer-Centric: We prioritize consumer trust and support in our realtor partnerships.

myIDFi and AI

myIDFi is pursuing four AI initiatives.

Mortgage AI Chatbot. Our chatbot will be a resource for instantly accessing information and answering questions about the mortgage ecosystem. Products, programs, and profiles.

Mortgage Pricing AI. Most pricing engines are biased and based on human sourcing from single sources. Our pricing engine will be based on the data from many sources, that are constantly amended as the data source append their rates.

Mortgage Document AI. The ability to parse data from the documents that are requested for a mortgage application allows us to verify data and populate mortgage requests with nominal user input.

Mortgage Compare AI. Intelligent review of all mortgage offers to select the best transaction to fit a consumers needs.

All of these are currently being designed and developed by our team for adoption.

Why myIDFi? 

Personal Data Control: Consumers have complete control over their data, ensuring privacy and security.

Anonymous One-Stop Shopping: Say goodbye to marketing messages bombardment; shop for financial services anonymously.

Transparent Open Bidding: Providers compete openly, reducing costs and giving consumers the best options.

Compare Best Offers: Easily find the most competitive offers with just a few clicks.

Safe and Secure: Our platform guarantees the protection of sensitive personal data.

Setting Us Apart

Unlike our competitors in traditional mortgage lead generation and data lockers, myIDFi puts the consumer in control. With our platform, consumers curate their reusable financial profiles while mortgage providers bid on anonymous mortgage scenarios in a live open marketplace. No sharing of personal data or annoying mass marketing—you only interact with the winning mortgage provider! 

Revenue Model 

We bring together 4,100 mortgage lenders and 354,000 mortgage loan originators. Our revenue model includes onboarding, monthly subscriptions, and per-transaction fees. It's a win-win for all parties involved.

The myIDFi Journey 

Founded on 8/31/2022, we initiated development on 9/1/2022, and our MVP launched on 2/1/2023. We're currently in beta, onboarding our first adopters. As a self-funded company, we are ready for rapid growth and expansion.

What's Next? 

The Journey has just begun. We have exciting plans for new features, additional use cases, automation, open banking, embedded finance, and improved UI/UX. Join us today and be a part of the future of financial services with myIDFi!

Take this opportunity to invest in a revolutionary blockchain-based solution that empowers consumers, protects data, and saves money. Join us on this incredible Journey to reshape the financial services landscape. Invest in myIDFi now, and let's change the game together!

ASK - Use of Funds

We are in a highly regulated industry that requires state-by-state licensing. Our first 18 months will involve the expansion across the major markets in the US. We will strategically allocate capital to achieve the milestone of building our user base and generating a forecasted $2.1 million in annual revenues within 18 months. Our financial prudence and targeted investments will enable us to scale our operations, acquire new users, and set the stage for substantial future revenue growth. This achievement validates our business model and ensures a healthy runway for further expansion and innovation, reinforcing our commitment to long-term success and sustainability.

Attracting a New Generation of Investors

 We're excited to welcome a fresh wave of forward-thinking investors to myIDFi. Here's why you should consider being part of our journey:

Digital Pioneers: If you've grown up in the digital age, you understand the importance of data security, user-friendly experiences, and cost-effectiveness. myIDFi embodies these principles, offering a platform that empowers consumers while safeguarding their data.

Tech-Driven Innovation: We're driven by cutting-edge technology like blockchain and artificial intelligence, reshaping the way financial services are delivered. If you appreciate tech-savvy solutions and visionary thinking, myIDFi aligns with your values.

 Invest in Tomorrow: By investing in myIDFi, you support a forward-thinking solution and potentially benefit from its growth and success. It's an investment in both innovation and your own financial future.