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Musiversal

Empowering the world to make music 🎵

Last Funded May 2023

$326,995

raised from 286 investors

Highlights

1
📈 340% yearly revenue growth
2
💰 Raised $2.5M investment from 5 Venture Capital funds + closing another $1.5M round in April
3
🌟 98% Customer Satisfaction and 75 Net Promoter Score (Apple's: 51, Airbnb's: 74)
4
🚀 40k sessions (1M+ minutes) delivered and 20k+ tracks produced including a GRAMMY-winning track!
5
⚡️ 10x efficiency: We get users into a recording session with a pro musician in 20 mins
6
🎶 5x price disruption: the most affordable way to produce great music with real talent
7
🎸 Creating stable jobs for musicians (industry first!). 40+ jobs created so far...

Our Team

We are lifelong musicians, creators, and technologists on a mission to create a more sustainable, equitable, and accessible world for musicians, producers, and the industry at large.

The world's 1st remote recording studio and end-to-end music production platform

Created by musicians, for musicians, we are uniquely positioned to become the world’s #1 platform for producing music. Here’s why:


We're transforming how music is made

Millions of people have an innate desire to create music. Chances are, even if you don’t consider yourself a music creator you’ve probably come up with a melody at some point in your life. And that very idea, perhaps a powerful one, is still sitting in your drafts, unrealized; still just a pipe-dream waiting to come alive.


Problem

Making music is out of reach for most of us. It’s complicated! Many of us don’t have the chops nor the time to learn music software, and the process of working with real musicians is very time-consuming. ⏱

First you need to actually find a great musician, then you need to find a recording studio, organize a day to book, set up, rehearse, record and then repeat the entire process until you have all the instruments you need on your track. Producing a song is like running your own logistics company. 🤯

And, it’s very expensive! The going rate to record with just one session musician is $200. Even ignoring studio hire, travel costs, gear, post-production and other expenses, you can expect to pay thousands to produce a song with real musicians. 💵

For aspiring music creators, it's simply too difficult to get started. For professional music creators working to a budget, they need to rely heavily on samples and VSTs, resulting in a lower-quality and unfulfilling production. 👎

The barrier is so high that making great music is reserved for the elite few. 📛

We're here to change that...✅


Solution

We created the Musiversal Studio to remove those barriers. We’ve made it easier than ever to turn a musical idea into a reality, so that now, you can finally create that song you’ve been sitting on and share it with the world. 🎶

From the comfort of home, you can collaborate in real time with an incredible bassist in New York, a singer in London or a 10x Grammy-winning mastering engineer in Rio, watching your own musical ideas come to life in front of your own eyes. 🤩

Traction - we're heading in the right direction!

Since launching 2 years ago, we've achieved a lot and proven that we're capable of becoming the market leader:

  • 📈 Went from $35k revenue in January to $190k in November (5x growth)
  • 📈 400 paying subscribers, growing 15% monthly
  • 🌟 40,000 sessions delivered, with 98% being rated 5*
  • 🏆 20,000 tracks produced, with one winning a Latin-GRAMMY Award and others featured in Netflix, HBO, Disney+, Rockstar and more
  • 💰 30% gross profit margins, and rising
  • 🚀 3x growth in the next 12 months
  • Forward-looking projections cannot be guaranteed.

(From 2018: Musiversal OrchestrasMusiversal Studio launched in Q4 2020)

Competitive Advantage - Creating a 5-10x price disruption

What's unique about Musiversal is that, whilst providing a professional and top-rate service, we're up to 5x more affordable than 1st generation marketplaces like SoundBetter. 💰

Offering both superior quality and affordable prices simultaneously sounds, well... simply too good to be true. And to be fair, that's what all of our customers said before they tried it for themselves, as well. 😅

So what's the underlying magic?

Well, unlike your standard marketplace which offers up expensive rates with a pay-per-gig model, we actually hire our supply of musicians and pay them a monthly salary. This results in substantially lower cost per session, and in turn a massive price reduction for customers.

For example, one of our musicians is on a competing online marketplace charging $200 per session. You can book that same musician on Musiversal, included in the subscription, for $40 a session, a 5x disruption in price.


When you consider that musicians of this calibre can easily charge $400+ for offline sessions (especially in the US) not to mention production fees, studio hire and other costs, that's where the 10x price disruption comes in.


There are 3 key problems we are addressing today that (online) competitors are not:

  • It's expensive. 👎 One session, e.g. one instrument recorded live on your song, can easily cost $200+ online (easily $400+ offline). This is inaccessible to most music creators and is the main reason why making real music is out of reach for most people.
  • There's virtually zero curation. 👎 Which means it's completely hit and miss. It takes time and effort to find a good musician, wastes money on bad finds, and causes uncertainty and anxiety in the entire process.
  • It's offline. 👎 That means sending endless emails back and forth, making music production a laborious, transactional and impersonal experience, and ultimately making it very difficult to actually get the music files you really want and deserve.


Conversely on Musiversal, customers watch their tracks being nailed from the hands of a pro, in a single 30-minute session, which they get to book on a time and day that suits their schedule.


In fact, on Musiversal music creators can get into a recording session with a professional session musician (who's fully prepared to record their material) in just 20 minutes. That means users can go from booking to recording session to receiving files in just 1 hour!


We believe Musiversal might just be the most efficient way to make music with real musicians, period.

And of course, users have a lot of fun in the process, collaborating with top-talent from around the world in real time, making friends along the way.

But what about the musicians? Well, they actually prefer working at Musiversal - because of the stability of a fair monthly pay-check, the ability to collaborate with music creators all over the world every single day, and the close-knit culture that comes with a hired supply. More on that below!

*Forward-looking projections can't be guaranteed.

Making a real difference in the music industry

We're one of the very few companies in the music industry who are creating well-paying, stable jobs for musicians. This is transformative for the industry, which is well-known for being notoriously difficult to make a living from music. 🏆

Musicians can now make a living from doing what they do best, whilst mastering their craft, enjoying a high quality of life and even buying mortgages on their first homes. (Read what our musicians have to say in our blog 😍)



Business Model - So where are we heading?

In 2025, Spotify estimates that there will be 50 million music creators on their platform. And those 50 million music creators have to be making their music somewhere. The question is where...🤷🏻‍♂️

  • Recording studios are too expensive for regular use 
  • Remote collaboration, making music online, is the future
  • And Musiversal has the head start in driving the shift

We’re aiming to become the world’s #1 platform for producing music globally 🚀

But before that, we're aiming to be a unicorn* in the next 5 years, something which we believe is very possible, and achievable with just 60k subscribers 🦄

*A unicorn is a company worth over a $1Billion dollars in valuation. Forward-looking projections can't be guaranteed,

(ARR = 60,000 subs * $1,800 yearly revenue per subscriber = $108M. Excludes add-ons which will result in a larger total Annual revenue than the stated ARR)

Forward-looking projections cannot be guaranteed.

Customer Love

Since Day One of launching the Musiversal Studio, we've received incredible feedback and support from the community. And our NPS has regularly been in the world-class bracket! ❤️

In today's world where collaborating remotely is becoming the new norm, our customers are telling us that the time for this kind of product has finally arrived. This really is how music will be made around the world in future! 🌍


Click to read our recent Customer Reviews on Trustpilot


Why invest?

Musiversal is on a mission to transform how music is made across the globe, whilst enabling anyone to become a music creator. And at the same time, reward those with creative talent with well-paying, stable jobs, unlike the big players today who put creative talent at the bottom of the pile. 

Since the beginning, we've been building Musiversal with our community, in order to provide the world's best experience for making music. We believe that crowdfunding is an amazing way to further strengthen our relationship with the music community and grow as a raving, musical tribe, together.


After just 2 weeks of Zoom calls with our subscribers, we secured $250,000 in verbal commitments. That's why we decided to increase our initial goal and give all of our customers the opportunity to invest in Musiversal with attractive 'Earlybird' terms all the way up to $500,000. 🤝

Outside of our own community, we're also convinced that many more musicians and investors will want to get behind Musiversal, to not only transform how music is made but create thousands of jobs for musicians in a tough, gig-based industry, and help us become the market leader within just a couple of years. 📈

As a result of this crowdfunding campaign, we'll be able to:

  • Hire many more musicians across the globe
  • Exceed $100k monthly revenue by end of 2022 (Achieved ✅)
  • Put Musiversal in a really strong position to raise a Series A investment round which will help us scale and become a dominant player in the industry
  • Whilst also giving investors a sizeable return on investment in the years to come 💪

Together, we're making a music industry that works for everyone. And we couldn't be more excited to invite you to be a part of our journey! ✨


Forward-looking projections cannot be guaranteed.

Musiversal's Crowdfunding | Live Presentation and Q&A

Here's a live webinar with Musiversal founders & prospective investors, held on Tuesday April 25, 2023.



Downloads

Overview