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Move

The First Community-Owned Digital Retailer

What Investors Say

Actor and Venture Investor
LEAD INVESTOR
Invested $1,000 this round + $25,000 previously
I invested in Move because I believe it is the epitome of the kind of values-driven business we need today. They've taken such a thoughtful and innovative approach to rebuilding modern commerce— making it work for everyone. Their approach to sourcing and branding makes incredible products accessible to everyone. Their approach to pricing is fair to everyone from the producer to the consumer. And with their most recent campaign, their democratizing retail itself.

What Friends Say

Joe Montana Investor in Move and Hall of Fame 49ers Quarterback
We invested in Move because it is a bold and imaginative redesign of the classic Supermarket. Through sheer innovation, they're making the entire food system more accessible and ethical.
Matt Bellamy Grammy-winning Musician
This is the first truly 21st century grocery brand, built around what people care about: quality, affordability, transparency and community.
Jason Wang Investor in Move and Founder of Caviar
"This is the food that chefs eat and it is miles ahead of anything you'd find in the average supermarket
Jeremy Fiance Jeremy Fiance, Investor in Move and Founder of The House Fund
Consumers can now better access and afford the best tasting, highest quality food anytime. We believe they're going to reshape the food industry and couldn't be prouder to partner with them
Tessa Newell Writer for Foodbeast
Introducing, Move: the online grocery store that's about to revolutionize the supermarket industry
Popsugar
A very bold vision: make better food available to everyone.
Adweek
Shaking up the grocery industry
University of California
The Milkmen of The Future
Kuudes Independent and international insight and design agency
Move promises to end the dangerously complex supply chains in food industry. They know where their food comes from. And you know where your money goes! Normally only 15 % of the retail price of the food goes to the producer. Move pays 4 times more.
Frank Yoo Advisor
They'll stop at nothing to better understand the pitfalls and nuances in their space. Add to that their authentic optimism and drive and you have a team that really has the potential to make a big dent in the world. I like 'em.

In the news

5 Brands Shaking Up the Grocery Industry by Changing What We Choose to Eat and How We Buy Food
November 20, 2019
In June, Chai Mishra launched Movebutter, a small online grocery store with 300 products that promised shoppers more curated and high-quality choices than major grocery stores, which stock as many as 50,000. A month and a half later, the company had a waiting list of 120,000 people who wanted to place orders on its website.
Hubris? 24-Year-Old Entrepreneur Seeks To Reinvent $13 Trillion Grocery Industry
April 16, 2019
When anyone seeks to reinvent the grocery business in light of both the wreckage left by WebVan and the presence of Amazon with Whole Foods in the market, it is hard to conceive success for a well-capitalized upstart. When the entrepreneur is a 24-year-old college dropout, the temptation to dismiss him grows.
18 leaders to watch in 2018
February 1, 2019
Maredia has worked hard to control his company's destiny, and the future looks bright.
The 52 startups that launched at Y Combinator W17 Demo Day 1
February 1, 2019
Today was Y Combinator's 24th Demo Day, where the accelerator shows off its fresh companies to investors. International, AI and hardware products were the emergent themes of the 52 companies that launched on Day 1. You can check out our picks for the top 7 startups from today.
Retail's Store Of The Future: Brand-Free Customization And Tech-Free Service With A Human Touch
February 1, 2019
Steve Jobs believed technology should be invisible to the user. Indeed, its purpose seems better served when it's more felt-evidenced by how lives are eased and enhanced- than seen. The notion is at odds with the consuming public's preoccupation with technology and its ever-tightening grip on our smartphone-tethered, Netflix-streaming, Facebook-posting and Amazon-buying lives.
The Kuudes Watchlist 2018
August 31, 2018
Learning from emerging future possibilities. Movebutter promises to end the dangerously complex supply chains in food industry. They know where their food comes from. And you know where your money goes! Normally only 15 % of the retail price of the food goes to the producer. Movebutter pays 4 times more.
Movebutter Is A New Online Grocery Store Looking To Be 'Infinitely Accessible'
August 31, 2018
You've heard of farm-to-table restaurants - odds are you've been to one of these trendy spots where chefs cook with ingredients that come directly from local suppliers. Well, if you love these eco-friendly, fresh-tasting eats as much as we do, then prepare for some exciting developments...
Movebutter Launches Online Supermarket in All 50 States
August 31, 2018
SAN FRANCISCO -- Movebutter recently launched an online, direct-to-consumer supermarket. The web-based grocery store is building a new food-value chain by making everything in small batches and never holding stock. The supermarket, built entirely online, will ship food from producers directly to consumers.
Movebutter Launches the Next-Generation Supermarket in all 50 States
August 31, 2018
SAN FRANCISCO, June 13, 2017 /PRNewswire/ -- Movebutter today announced the launch of its online, direct-to-consumer supermarket. The next-generation grocery store is building an entirely new food value chain by making everything in small batches and never holding stock. Movebutter is built around making better food accessible and affordable to everyone.
Another startup aims to disrupt how consumers buy groceries
August 29, 2018
Launched this summer by University of California at Berkeley graduate Chai Mishra, San Francisco-based Movebutter aims to disrupt the grocery business with an online store that sources products directly from farmers, butchers and producers, noted an article in Adweek today.
CPG startups disrupting the dinosaurs
May 30, 2018
In the span of 24 hours in late June, a series of events shook the retail industry. Kroger gave investors a nasty surprise by slashing its full year profit forecast in anticipation of increased price competition. Lidl opened its first U.S. stores and gave customers and competitors a view of its approach to private brand centric, extreme value retail.
How to Build for Rural America
April 16, 2018
I loved chatting with Chai Mishra at Movebutter. He is building his product specifically for people outside of traditional "target geos" for most VCs. His company is dedicated to providing everyone with access to high quality and organic food - despite whether or not you have a farmer's market within walking distance.
Why private-label has reached tipping point in US - and what to do
March 13, 2018
The major, branded CPG operators in the US are not only facing a challenge from growing demand for products from upstart, agile competitors tapping into evolving consumer trends. They are also, Victor Martino warns, seeing another front open up from private-label.
Challenger to Watch: Movebutter
January 26, 2018
For building the supermarket of the future "We're taking on the entire, ancient, trillion dollar supermarket industry," Chai Mishra, founder and CEO of Movebutter said. Movebutter intends to deliver high quality organic food from farm to fridge, to reduce waste and give more back to f
Movebutter, Brandless, Public Goods: Which Online Grocery Store is Right for You?
January 23, 2018
What it's about: This service is the closest to one-stop shopping you'll find, with 250 items, including nonperishables, meat, cheese, fish, produce, and personal-care items (like soap and shampoo). Movebutter also offers pre-stocked boxes that cater to certain diets (vegan, paleo) and include a week's worth of groceries for $77.
The six mega-trends that will shape the US food industry in 2018
January 2, 2018
Operating in the US food market? If you thought 2017 was a heady mix of challenge and opportunity, wait for 2018, writes just-food's US columnist Victor Martino, who gives you six mega-trends your business must embrace to thrive over the next 12 months.
Movebutter: A San Francisco startup looking to change how you buy online groceries
June 29, 2017
Movebutter's business model is based on finding s...
New Direct-To-Consumer Online Grocer Launches Nationwide
June 14, 2017
Movebutter has launched its online, direct-to-consumer supermarket. The company, which bills itself as the "Supermarket of the Future," says it is "building an entirely new food value chain by making everything in small batches and never holding stock." Movebutter reports that it is built around making better food accessible and affordable to everyone.
Movebutter May Become the Blue Apron of Grocery Shopping
June 14, 2017
If you're growing tired of grocery shopping in person and paying premium costs for delivery services like Instacart, here's a new alternative that just launched. Movebutter, an online supermarket, aims to deliver high-quality groceries to all 50 states for a fraction of the price.
Can Movebutter spread across US amid heated grocery competition?
June 13, 2017
Internet giants like Amazon and Google, retail behemoths like Walmart, Safeway and Target, and scores of brick-and-mortar stores like Whole Foods (often partnered with delivery services like Instacart or Postmates) are pursuing Internet food sales, a market that could surge to $100 billion by 2025, according to the Food Marketing Institute and Nielsen Co.
Can Movebutter spread across US amid heated grocery competition?
June 13, 2017
Internet giants like Amazon and Google, retail behemoths like Walmart, Safeway and Target, and scores of brick-and-mortar stores like Whole Foods (often partnered with delivery services like Instacart or Postmates) are pursuing Internet food sales, a market that could surge to $100 billion by 2025, according to the Food Marketing Institute and Nielsen Co.
Online grocer Movebutter launches, touting low prices and curated selection
June 13, 2017
Movebutter, an online specialty grocer that promises low prices, a curated selection of staple products and direct-to-consumer sourcing is launching nationwide today, according to a company release. The service will focus on essential grocery items under its own brand with prices that it claims are 25% cheaper than those found at leading natural and organic grocers.
20 must-have subscription boxes for every personality
May 31, 2017
It all started with sample-sized, high-quality beauty products in monthly boxes. Now, Birchbox's subscription service model took off and spawned a host of similar companies and concepts. Everything from food and wine to clothes, kids toys and grooming can be curated to your specific desires and delivered right to your front door.
Alum Builds the Supermarket of the Future - UC Berkeley Sutardja Center
September 22, 2016
At $6 trillion, the global food retail market is one of the world's largest industries - but one that has not yet been substantially disrupted by online marketplaces, which have otherwise effectively changed the way many people buy books, clothes, ... Read More
What People Say