SAFE with no valuation cap, and a 10% discount rate.
|1||Award-winning products. Made Ethically. Priced Fairly.|
|2||Raised nearly $3M from Y Combinator, SF 49ers, Joe Montana, Adrian Grenier, Matt Bellamy and others.|
|3||Members-only store — already sold 10,000 years of membership. Membership waitlist of 130,000.|
|4||Growing 20% month-over-month organically.|
|5||Average Move member spends 2x what the average Amazon customer does.|
|6||Taking on the largest consumer sector in the World (US Grocery — $700Bn)|
|7||Ethical business — customer owned, fair prices for producers, fair wages for workers.|
|8||Work with 50 award-winning producers from Michelin chefs to celebrity bakers.|
I invested in Move because I believe it is the epitome of the kind of values-driven business we need today. They've taken such a thoughtful and innovative approach to rebuilding modern commerce— making it work for everyone. Their approach to sourcing and branding makes incredible products accessible to everyone. Their approach to pricing is fair to everyone from the producer to the consumer. And with their most recent campaign, their democratizing retail itself.
We’ve spent years rethinking every part of the retail supply chain— from production to delivery. We started with fundamental questions about how everyday products are made and sold and we reconfigured and improved every piece.
What if we didn’t sell everything? Instead, what if we sold only the most exciting and essential staples and cut out the rest?
At Move, we carry only the best version of every product and we sell only one brand— our own. As result, our members spend twice the amount every year that an Amazon customer does and our products move fast — getting made and going out of stock within weeks, not months.
Our approach of selling on premium staples to an eager audience allows us to launch products quickly. We launch a new, crowd favorite product every Sunday, often selling out in minutes.
In the last 90 days, we've launched 40 award-winning products. We're using this Wefunder campaign to launch our first non-grocery category. Better yet, backers in this campaign will select what that category is. Current top contender — Wine
What if we worked only with the best producers?
We spend months searching for incredible creators for every product we sell and we work with 5% of the folks that apply.
As a result of that process, today we work with over 50 award-winning producers, from Michelin-starred chefs to celebrity bakers and decorated creameries, ranchers, farmers and artisans.
As we move into new categories, we're partnering with renowned craftsmen and creators from around the World, from legendary designers in Japan, to American Apothecaries and Italian artists.
What if we paid everyone fairly and showed you exactly how much money everyone was making?
Producers make 50% more with Move than they do with other supermarkets. Our warehouse workers make twice the federal minimum wage.
And best of all, we publish the exact supply chain breakdown behind every product we sell, showing our members exactly where their money goes.
What if shopping for groceries took less than 5 minutes?
We cut out the brands and dozens of options and replace them with one brand of incredible products. We cut out the long waits, the checkout lines and the heavy bags with free nationwide shipping. Finally, we cut out the back-and-forth chaos of grocery delivery apps, with one fast and simple mobile app.
We grew by 35% in October. We're up 55% in November.
November will mark our 6th straight month of 20% plus organic growth (not created through marketing expense).
Memberships sold out in 30 minutes. Thrice.
In the last 60 days, we've done 3 membership drops, allowing waitlisted users to buy a membership for a short time. Each of those drops sold out in 30 minutes or less. Further, we still have a waitlist of over 130K users. By investing in this campaign, you also get a year or more of free membership.
What if we could trace every hand that a product touched and control every room that that product entered? What if you could change the basic structure of a distribution center to be inherently socially distanced?
We operate our own socially-distanced distribution centers, minutes away from major cities. We limit the number of members in the store, work with hyperlocal producers, manufacture in small but frequent batches and only repeat products if our members ask for them.
As a result, our supply chain today is more responsive and robust than any that of any digital supermarket. Throughout the pandemic, as retailers have slowed their deliveries down, we've sped ours up and as products in other supermarkets have gone out of stock, we've brought ours back in stock.
What if customers picked what we sell?
The Move store is open only to our 5,000+ members nationwide. And our members get a lot more than our groceries — they pick which products we sell and which producers we work with. We call it "Grocery-by-democracy" and it is at the heart of our entire sourcing process.
What if we instead of trying to be the "everything" store, we made an "everyone" store? What if everyone, starting with the producers to our members, owned a piece of Move?
With this campaign, we're building America's first community-owned digital retailer. With it, we're building a a radically more efficient and ethical supply chain— where every participant has a stake in our success and has a part to play in it.
Through our model, producers are incentivized to make better products for lower markups, distribution workers are inspired to be more thoughtful and protective of our orders and members are motivated to buy primarily from Move (a company that they all own).
By backing this campaign, you get both a membership and an ownership stake in Move. If we do well, so do you.
You should invest in this campaign if you believe in the vision and want to be a part of our success.
We currently have a waitlist of 130,000. This campaign will be the first and only time in 2020 that we will accept new members who are not on our waitlist.
If you are only interested in getting a membership, you should join our waitlist and look out for our next Membership drop.
Move has financial statements ending December 31 2019. Our cash in hand is $300,000, as of September 2020. Over the three months prior, revenues averaged $133,000/month, cost of goods sold has averaged $45,000/month, and operational expenses have averaged $35,000/month.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.
Move is a new digital supermarket, launched in 2019. We find the greatest groceries in the World and ship them to you under our own brand. By taking out the middlemen and the markup, we're making incredible groceries available to everyone.
In the last two years, we've built a nationwide supply chain of the best artisans and a revolutionary online shopping experience. And this year, we're bringing our supermarket to a $700 Billion industry and the entire country. We want you to join us.
We're on a mission to find the best household staples and make them accessible to everyone. Starting with grocery (the World's largest consumer sector), we're soon going to take over cleaning, toiletries, pharmacy, liquor and everything else that you usually get at the supermarket.
As always, we'll bring them to you the only way we know how: designed thoughtfully and made ethically- with consistently better packaging and experiences, powered by efficient and ethical supply chains.
Inhabit.io, Inc was incorporated in the State of Delaware in June 2016.
Since then, we have:
Historical Results of Operations
Liquidity & Capital Resources
To-date, the company has been financed with $1,644,900 in SAFEs and $19,994.78 in convertible notes.
After the conclusion of this Offering, should we hit our minimum funding target, our projected runway is 9 months before we need to raise further capital.
We plan to use the proceeds as set forth in this Form C under "Use of Funds". We don’t have any other sources of capital in the immediate future.
We will likely require additional financing in excess of the proceeds from the Offering in order to perform operations over the lifetime of the Company. We plan to raise capital in 3 months. Except as otherwise described in this Form C, we do not have additional sources of capital other than the proceeds from the offering. Because of the complexities and uncertainties in establishing a new business strategy, it is not possible to adequately project whether the proceeds of this offering will be sufficient to enable us to implement our strategy. This complexity and uncertainty will be increased if less than the maximum amount of securities offered in this offering is sold. The Company intends to raise additional capital in the future from investors. Although capital may be available for early-stage companies, there is no guarantee that the Company will receive any investments from investors.
Runway & Short/Mid Term Expenses
Inhabit.io, Inc cash in hand is $300,000, as of Q3 2020. Over the last three months, revenues have averaged $133,000/month, cost of goods sold has averaged $45,000/month, and operational expenses have averaged $35,000/month, for an average net margin of $53,000 per month. Our intent is to be profitable in 6 months.
Since 12/31/2019, we have launched our service and began generating regular, monthly revenues in excess of $40,000 for every month of 2020.
We have also raised over $265,000 in equity-based financing and $100,000 in debt-based financing.
We expect revenues to average approximately $150,000 per month and expenses to average roughly $55,000 per month in the 3 - 6 months following the raise (although we cannot guarantee that).
We have been offered additional revenue-based debt facilities totaling roughly $150,000 as additional capital if needed.
Our future success depends on the efforts of a small management team. The loss of services of the members of the management team may have an adverse effect on the company. There can be no assurance that we will be successful in attracting and retaining other personnel we require to successfully grow our business.
The COVID-19 pandemic has put significant strain on the operations of our shipping partners, FedEx, UPS and USPS. Our partners have consistently been running over-capacity by approximately 1 million packages per day. That operational strain can lead to late and damaged deliveries of Move products.
In order to maintain a good customer experience and hit our revenue goals, we need to be consistently stocked with products. The COVID-19 pandemic has made manufacturing and distribution of products difficult for our suppliers. Should there be a product shortage or malfunction, our customer experience and revenues could be damaged.
As a food business, we carry food safety risks. While all of our applicable team members are certified to handle food, there is always the possibility of a food safety issue caused by a larger, supply chain problem such as a recall of a product from our manufacturer.
The Company may never receive a future equity financing or elect to convert the Securities upon such future financing. In addition, the Company may never undergo a liquidity event such as a sale of the Company or an IPO. If neither the conversion of the Securities nor a liquidity event occurs, the Purchasers could be left holding the Securities in perpetuity. The Securities have numerous transfer restrictions and will likely be highly illiquid, with no secondary market on which to sell them. The Securities are not equity interests, have no ownership rights, have no rights to the Company’s assets or profits and have no voting rights or ability to direct the Company or its actions.
Our business model relies on a network of operations partners, such as distribution centers and suppliers. Over time, our rapid growth might put a strain on our partners' ability to scale. If our partners are unable to scale at a pace that is proportional to ours, we'll have to either rapidly find new partners or
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