Moonpreneur Inc (DBA, Moonshot Junior)
An EdTech, building STEAM platform for tomorrow’s innovators & entrepreneurs
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Disclosure: I have a financial relationship with Moonpreneur Inc (DBA, Moonshot Junior)

Ken Pittman
Dec 17, 2021
Mr. Jain - you have done a great job explaining the market need for your product, the growth of your product, and the potential for further growth. I'm impressed with it and I have a history of investing in EdTech, so I'm interested. However, on a deeper look I had some concerns: 1) You have raised somewhere around $1.7mil from SAFEs in 2021 plus the $500k in revenue you mentioned. Thats $2.2 million. Where has all of that money gone? It looks like a fair amount to employee cost, some to physical product, maybe around $125k to customer acquisition, but where else? I'd like a clearer picture of your financial situation. 2) How many monthly customers do you project are needed to achieve profitability? 3) Multiple previous investors in the FAQs have complained about not receiving their perks. There is no response to this. How can we be sure you are committed to reaching your projections for investors if you can't manage to keep promises on little things like investor perks? I've been burned by previous Wefunder "take the money and run" groups that aren't committed to Wefunder investors - how are you different?

Alok Jain
Co-founder, CEO
Thanks Ken, a lot of these questions have been answered with an updated campaign. Please have a look again and let me know if there are any more questions.
George Simons
Investor
💥Top Contributor
🌿Prolific Investor
Stem is a game changer

Alok Jain
Co-founder, CEO
thanks for your support
George Simons
Investor
💥Top Contributor
🌿Prolific Investor
When will this close its campaign??

Alok Jain
Co-founder, CEO
We'll close this in March-April, 2023 (or sooner).
I need some more details on the revenue model. At some point of time, I understand that you had a substantial part of it was based upon the e-commerce business. How is the mix of the e-commerce section and the SaaS business and how has it changed over the period of the last 2 and a half years? Also, how have your fee charged increased over the last two years - monthly as well as yearly? What has been the impact of the increase in the fee on the subscription? What has been the Long Term Value and duration of the students who stay with you? And also what has been your Cost of Acquisition per student? What are your different ways of acquisition?

Alok Jain
Co-founder, CEO
- We're an EdTech and never aspire to be an eCommerce company. To provide education in the right way, we spent an initial 1.5yrs+ in building curriculum, learning kits etc. rather than start onboarding a large number of students (we're running only small pilots). Since we already built several learning kits, we started selling some of those on Amazon etc. and built some eCommerce revenues (to collect customer feedback etc.). In 2020 we'd over $200K in revenues, where a majority of it was eCommerce.
Since then, we dialed down eCommerce revenues (which was always the plan), and focused closely on SaaS/Subscription revenues and today over 90% of our revenues is subscription revenues only.
- Initially, we sold our subscriptions for around $59/month (paid annually) to entice early customers (we're barely breaking even then). We continue to improve our offerings and increased subscription fee several times. Today our average customer pays of $105/month (paid annually) and at this time we don't see more than 10% impact of this fee increment. This new structure gives us over 50% gross margin.
- We're observing one of the highest retention rates in the industry (attrition is under 15% annually). Presently we've over 80% of students (of the initial pilot) continuing & finishing their second year. We strongly believe to get 2-3yrs of LTV.
- For annual service of $1400+, our present cost of acquisition is under $400, which will come down to under $200 via several product hacks.
- We've both online and offline methodologies (multi-touch), including strong referral programs for customer acquisition.
Can you please explain your revenue model? How much do you charge a student? Do you charge upfront or monthly? On average, how many months is one student enrolled with you? How many students are enrolled overall so far? How many active students now? How many new students are being added each month currently? Can you give details of your previous rounds so far? Who are the largest investors and how much? How much did you dilute so far already?

Alok Jain
Co-founder, CEO
it's a monthly subscription fee-based model, we charge $149/month or $1399 per year in the Innovator program (after discounts).. in various of our programs we've over 2000 students. Presently we're adding over 100 students each month. Happy to answer more questions via a 1:1 call (if you plan to put a large check :-)
In risk factor its mentioned as "The Securities are not equity interests, have no ownership rights, have no rights to the Company’s assets or profits and have no voting rights or ability to direct the Company or its actions.". If money you are raising is not equity, then is it debt? If not debt then what exactly is it? Please clarify.

Alok Jain
Co-founder, CEO
presently, it's being raised via SAFE notes.. which will eventually convert into equity

Lakshmana Rallapalli
🌿Prolific Investor
I don't see any reply from the founders to the questions. Is it worth investing in this company?

Alok Jain
Co-founder, CEO
Apology, the campaign was over.. hence the gap, we'll be answering all the questions moving forward as our campaign is live again.
Hello, This is very frustrating when founders take investors money and then don't respond over long period of time. Has any investor got their perks? Is there any other way to reach out to founders?

Alok Jain
Co-founder, CEO
Apology, if there was a gap. All (almost) of past investors received their perks. Let me know if you're still looking for it?
We want to know what you see your valuation will look like in 3 years also the income and balance statements
Not to say much, I think we are very much interested in this project but then we are not opting for the crowdfunding route.
We were wondering if you have provisions to accept alternative financing. With that we can cover over 50% of your target raise.
Kindly reach out to me at thomas@700capital.se so we discuss further.

Alok Jain
Co-founder, CEO
Thanks, Thomas for your question. Per our current plan, we're projecting $30M in realized revenues (or $34M ARR) by end of Dec, 2025. Valuation is subjective, depending on how the market treats EdTech at that time, it may vary from 10X to 30X (or even higher in certain cases). Sending you an email separately.
I don't see any Moonpreneur app. Most edtech have their own apps. It seems you are not utilizing technology. I invest in companies that are more technology driven. How are you managing such large number of students (especially as things scale), do you use a third party LMS or building your own?

Alok Jain
Co-founder, CEO
Thanks, Kyra for your question. Since we've several programs (including innovator for 8-15s, ELDP for young adults and Moonbattle, i.e. our global competition.. which is serving more than 2000 students), we've our own custom LMS (you may find a few features at: docs.google.com/pres…id.g13c028de4ed_1_0). We're testing our mobile app with a few internal parents, which will be made public soon.
We're certainly technologists (our CTO/Co-founder, Vishal used to run a medical software journey as CTO that served over 500 hospitals and we have got a team of over 10 engineers building our platform/apps etc.) and will leverage technology to the fullest to achieve scale & operational efficiency.