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Moonshot Junior, Inc

Innovation and Entrepreneurial Mindset Nurturing Platform

Pitch Video
Investor Panel

Highlights

1
Global footprint (SaaS program). Raised $1.15M in seed first round.
2
50% MoM revenue growth (2020 or our first-year rev. $200K+)
3
Multiple investors & advisors who built/exited $100M+ EdTech/eCommece companies.
4
The founding team built multiple successful tech companies in Silicon Valley.
5
Several B2B/B2B2C partnerships including schools, learning centers, corporate & more.
6
Partnered with TYE (part of TiE.org) with a mission to foster entrepreneurship among the young gen.
7
We produced young TEDx speakers. Young entrepreneurs selling products on Amazon, Kickstarter, NFT
8
Enjoy 1st hand experience of our program with a free trial moonshotjr.com/book-a-free-trial/

Our Team

Our preliminary research showed that the current education system with its traditional approach to learning is not catering to the needs of the children for building their future. We care not only because we have a close association and experience in e-commerce and can see and predict the needs of the future but also as parents of school goers.

Moonshot Jr - Innovation and Entrepreneurial Mindset Nurturing Platform

Moonshot Jr, a Silicon Valley startup aims to disrupt education in general and EdTech in particular via its patent-pending, outcome-focused program.


The problems we are solving & the opportunities we are creating:

  • Innovation and Entrepreneurial Mindset Nurturing Platform ( Early mover advantage)
  • We help the students in early realization of their passion
  • Skill building in children through hands on product creation
  • Introducing structured product innovation to K12 students
  • Provide hands on experience of product building and launching to children

With our innovator program, children are learning necessary skills and are developing their own products which they are taking to market. Our Innovator Program is helping children develop an entrepreneurial mindset via STEAM thus making them ready for the future of work.

Our SaaS-based monthly subscription and product-first approach is experiencing a 50% MoM growth rate in addition to $50K+ in revenue per month. There's also some very smart money coming in including investments by EdTech industry leaders.

Scalability

  • With our unique template based product development methodology, we can scale from few hundreds to tens of thousands students within a short span of time while ensuring that each student get complete end to end experience of building and launching a new product.
  • A healthy mix of synchronous & asynchronous modes ensuring optimum usage of resources with quick cycle time for delivery
  • Core focus on delivery via Classroom model while ensuring that each child gets individual attention from teachers
  • Onboarding channel partners at a fast pace. All these channel partners come with industry and geography experiences of multiple years in the intended market

Growth Opportunity

Our innovator course has started generating positive vibes in the industry which is also helping us to grow our business via multiple strategies:

  • We have partnered with many schools to impart our courses at Schools which will also bring a steady flow of students
  • We are receiving a lot of interest from our channel partners (globally).
  • Many HNIs and corporates have come forward to gift our courses to bright students. In future, this stream is bound to grow significantly
  • We’ve a huge opportunity in eCommerce, though presently this is just our lead gen channel (as we’ve much bigger immediate opportunity of subscription business which is valued much higher)
  • Future possibility of creating incubation center for products built by our customers/students

Why classrooms:

Our focussed mode of delivery is via online classroom approach where children learn together with individual attention from teachers:

  • Kids learn better when they learn together with their peers
  • Children show higher engagement and motivation level when other children in the class start asking questions or start performing better.
  • Scalability is high with the classroom mode of delivery
  • With global audience in the same classroom, our children are getting exposure to multiple cultures
  • We ensure that children learn at the learning pace which is suitable to them
  • With the prevalence of school education globally and due to online delivery of classed due to corona, kids are already conditioned to learning in online classrooms settings
  • Hands on learning using physical products which is complemented by online tools like tinkercad, code.org etc
  •  Post Corona, parents prefer classes which their children can attend from the comfort of the home. 

Moonshot Jr is generating revenue which places it firmly above and beyond the "proof of concept" phase; most other equity crowdfunding campaigns are pre-revenue at best. It is no small feat that in a year since the company’s inception, we have grown to a 50+ full-time employee team with 11 products available on Amazon. Besides:

  • We’re adding 100+ SaaS (B2C) customers MoM with multi-year LTV
  • We're adding 100s of students through our B2B2C partners
  • We had over $200,000 in revenues in 2020
  • We have several B2B customers and have a strong pipeline
  • For large customers like schools, we create and run the programe in batches exclusive for those schools.
  • We have a healthy pipeline of corporate & individuals who are funding the programs as a charitable act
  •  11 Moonshots (products) built by our students; available on Amazon/eBay & Moonshot Jr store to purchase

TAM

We can draw data in multiple ways ($3.5B+ market in US alone.. And expanding to other territories we see at least another $3.5B market). Combined with our MoonCamps and ELDP offerings, we see a TAM of approx $14B market or more

Building on innovative software and hardware products, such as Moonpreneur and the Embedded Learner Kit, and a platform that can deliver hundreds of courses to a wide audience concurrently, we have our base set to get our content across to multiple users and scale our offerings exponentially. We are also focusing on a platform and community to build an entrepreneurial mindset in youth to achieve market leadership in this niche.

    Moonshot Jr's platform offers holistic learning where students get a combination of pre-recorded videos, learning via games, and instructor-led tech sessions bundled with core life skills sessions on video creation, content writing, social media marketing, art, public speaking, and more. This learning is in addition to our core hands-on entrepreneurship training in four stages. Industry expert sessions

    The latest launch by Moonshot Jr - a business strategy game called Moonpreneur raised over 148% of its goal on Kickstarter. Moonpreneur can be pre-ordered from Moonshot Junior store, simulates a real-life business environment that will help students to learn entrepreneurship the fun way. The game has been added in the Mooncamp curriculum and its generating very good traction with the participants.

    THE INNOVATOR PROGRAM

    The Innovator Program is a multi-year, multi-tier program that has a high LTV since students can be retained for years with multiple projects at a low acquisition cost.

    Exploration Stage- The child is taken through a curriculum that centers on knowledge about futuristic subjects. In this stage, the students are evaluated after every session to understand their interests, likes, and dislikes.

    Preparation Stage- Children will be able to gain expertise in the chosen subjects like Robotics, Arduino, Raspberry Pi, AI, Automation, Art, Game Development, App Development, and more.

    Product Innovation Stage- Introduced to the five steps of product development to help innovate and develop a Moonshot (their own product)

    E-commerce Stage- Prepares and encourages children for the e-commerce environment



    Apart from the regular tech and entrepreneurship sessions, the program also offers holistic learning where students learn crucial skills such as social media marketing, content creation, personality development, and public speaking as a part of the curriculum. They are also offered sessions by industry experts who keep them updated on various hard and soft skills needed to excel as entrepreneurs.


    Moonshot Jr evaluates students and offers data-based learning tracked through Moonscale (WIP). An AI software, Moonscale will asses students via 50+ data points. The AI will help in predicting knowledge assimilation, interest identification, suggesting educational forecasts, and enable adaptive learning among other benefits. Currently, this process is carried out manually.

    Every new beginning is seeded deep within an inspiration! Kids of today are booming with inspiration and Moonshoot Jr is here to show these creative minds a way to turn ideas into success stories. From idea conceptualisation to final release, we have a team of experienced mentors to take care of everything. We have assisted many students to pursue their passion and innovate in the past 1 year. Presenting some of the success stories from our journey:

    • Sania, built her computer kit and went on to complete a successful Kickstarter. It is now selling on Amazon and eBay.
    • Samvi, designed a subscription toy box to engage children with autism which led her to speak at TEDx.
    • Shourya, Founder of MQBit and creator of the Tambola app available on The Google Play Store or the Apple App Store!
    • Shoham, created own game on Roblox and conducted game development session

    Moonshot Jr already has a base platform/processes/curriculum and is now seeking investments to scale their growth and build a world-class EdTech company for K-12.





    The Moonshot Jr founding team comprises several serial entrepreneurs. We have some of the biggest names on their advisory board including Ken Burke, Himanshu Aggarwal, and Amar Rajasekhar. Some have founded and exited $100 million companies. Moonshot Jr is driven by the idea that the best work is born from diligence, creativity, and fun. We are a family of professionals working collectively to foster an entrepreneurial mindset in children at an early age.


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