Moonpreneur Inc (DBA, Moonshot Junior)

K12 education does not include teaching innovation and entrepreneurship, leaving students unaware of their passions until later in life. Moonpreneur Inc is addressing this gap by kindling an innovative and entrepreneurial spirit in children and using the business process to teach them vital life skills, thereby enabling them to achieve their potential. Alok Jain, a Bay Area-based serial entrepreneur and IIT alumnus, started this innovative form of education in 2020 by coaching his 13-year-old daughter to successfully launch a business. This venture quickly gained popularity among her friends, with the number of students growing to 40 by the end of the year, 280 the following year, and 670 by 2022 (and over 900 by March, 23). While the anticipated annual growth rate of 3-7x is likely to slightly moderate to 2-4x, the student count is predicted to reach 1700, 6700, and 17,000 over the next three years (each paying $100+/month).

If you find this concept intriguing, you may consider investing in Moonpreneur's journey. If you have children who are currently enrolled in school, you can also become a customer and personally experience and assess our products and offerings.

A Glimpse of Offline Robotics Workshop:

Though we deliver our programs online, we do conduct offline events to appreciate students' performance and for generating leads. These high-energy events are a great place to mingle with other parents and prospective students:

Moonpreneur, a startup located in Silicon Valley, seeks to revolutionize education, with a specific focus on EdTech, through its program that prioritizes outcomes and has a patent pending.

K12 education does not provide instruction in innovation and entrepreneurship, and:

• The future of work and college admissions are evolving, while the current K12 education system is failing to keep up with these changes.
• Many students do not discover their passion until they reach university, or even later.
• More than 80% of educators express concerns about how to spark interest among students.

The opportunities we are creating:

• An innovative Launchpad and STEM platform that gives students an early advantage in becoming future innovators and entrepreneurs. ( Early mover advantage)
• Helping students identify their passions at an early stage.
• Developing technical, soft, and entrepreneurial skills in children by enabling them to create hands-on products.
• Introducing structured product innovation programs to K12 students.
• Providing children with the opportunity to experience building and launching products in a practical way

The future of work will demand essential skills like curiosity, innovation, entrepreneurship, empathy, resilience, imagination, creativity, networking, and relationship building. While we believe that every child has a gift, only the top 5% of students can navigate the systemic gaps. Unfortunately, the remaining 95% struggle with challenges due to a lack of access, interest, and motivation.

At Moonpreneur, we are committed to changing this scenario. We believe that every child has the potential to be an innovator and make a difference in the world. Our mission is to ignite the spark of innovation and entrepreneurship in every child, empowering them to reach their full potential.

Our platform is designed to motivate and inspire children, teaching them essential skills for the future of work in a fun and outcome-oriented environment. With our unique methodology and processes, students engage in experiential learning by utilizing design thinking to create prototypes, present their ideas to the world, and ultimately launch their innovations in the market. Our hands-on programs combine world-class pedagogy, learning kits, curriculum, and real-world applications to provide students with a scalable product-building experience.

Our Offerings:

Our platform offers highly effective and very scalable programs called Innovator Program’ for 7-16yr olds:

1 - Innovator Program

The Innovator Program (IP) caters to children between the ages of 7-16 years old and consists of two modules delivered over a year in a live online format led by an instructor. In this program, students learn cutting-edge technologies such as robotics, smart devices, game and app development, as well as soft skills. Each student gains technical knowledge and entrepreneurial skills and is able to create a prototype, pitch their ideas to a jury, and participate in the global competition, Moonbattle (moonbattle.com). Furthermore, students can use the Moonpreneur crowdfunding platform, moonfunded (moonfunded.com), to raise money and launch their product in the market.

Several students who have completed the program have already launched their products on various platforms such as Amazon/eBay, mobile apps on IOS/Google Play, video games on Unity and Roblox, artworks on NFT platforms, and books on Amazon books, among others. Through our Innovator Program, children develop an entrepreneurial mindset via STEAM, making them ready for the future of work.

A Glimpse of Moonpreneur Students Interacting With Industry Leaders:

Here is a short advertisement video of our Innovator Program:

2 - The Launchpad

Due to our early involvement with future innovators and entrepreneurs, we have the distinct advantage of being able to closely examine both the individual and their ideas, allowing us to invest at an early stage. Our ultimate goal is to become the largest accelerator and the most extensive launchpad for startups in the future.

Traction

Our approach is focused on products and we offer a SaaS-based monthly subscription model. Our strategy has resulted in tremendous monthly growth rates, with more than 2000 students enrolled in our programs in countries such as the USA, UK, Canada, India, and the UAE, generating more than $100,000 in monthly recurring revenue (MRR). Our success has attracted investments from EdTech industry leaders, demonstrating the potential of our platform. Moreover, we have one of the lowest student attrition rates in the EdTech industry, which speaks to the quality of our programs.

We are particularly proud that several of our investors are parents of our students who have fallen in love with our approach at Moonpreneur. Before investing, we encourage you to try out our FREE trial session (https://moonpreneur.com/book-a-free-trial/) with no obligation. We are confident that not only will you be interested in investing in our campaign but also in becoming our customer.

Scalability

• The Innovator program has great potential for scalability.
• By utilizing our unique teaching approach that involves two instructors and cohort-based learning, we can accommodate a large number of students within a short period of time without compromising the quality of their learning experience. Our approach allows each student to have a comprehensive learning experience that includes building a prototype and bringing their ideas to the market.
• We employ a combination of synchronous and asynchronous modes to maximize resource utilization and ensure timely delivery.
• Our primary delivery model is the classroom format, with a strong emphasis on providing personalized attention to each student.
• We are rapidly onboarding channel partners with extensive industry and market expertise to facilitate our expansion.

Go To Market (Channels & Growth Hack)

The Innovator program has been receiving favorable reception in the industry, leading to growth opportunities through various channels:

• Digital Advertising (Facebook, Google, Bing Ads): Our targeted approach has proven effective in generating positive outcomes through this channel.
• Lead Generation Agencies: We have partnered with agencies to outsource geography-specific lead generation, allowing us to prioritize program content and quality.
• Event & Grocery Store Booths: Setting up booths at events provides an opportunity for potential customers to engage with us in person.

We have successfully implemented several growth hacks that have contributed to our traction:

• Moonbattle: Our pitch competition platform enables Innovator Program students to develop leadership skills and collaborate with non-Moonpreneur students to ideate and pitch their product idea to a panel of entrepreneurs, subject matter experts, and industry leaders. This highly engaging platform brings together Moonpreneur students, their parents, and non-Moonpreneur students to create a dynamic environment.
• MoonJourney: A platform where students can document and share their journey as part of their social media strategy.
• MoonFunded: A crowdfunding platform where students can seek funding for their product and business ideas.
• MoonCoin: A loyalty program that incentivizes students to earn loyalty points in the form of MoonCoin.

Learning Kits

We are currently developing learning kits that not only support the delivery of our current programs but also have the potential to be sold as standalone products in the future. Here's an example of one of our learning kits:

Revenue Growth

Moonpreneur has surpassed the proof-of-concept phase and is now generating significant revenue, putting us ahead of most other equity crowdfunding campaigns that are still pre-revenue. We are proud to have grown our team to over 80 full-time employees in just two years since our inception, with over $100,000 in monthly recurring revenue.

Our customer base is rapidly growing by several hundred each month, and our revenues have increased from $200K in 2020 to $464K in 2021 and over $800K in 2022. We are on track to achieve revenue of $1.5+ million by the end of 2023 (although this is not guaranteed).

The Innovator Program, with its multi-year, multi-tier structure, has a high lifetime value since students can be retained for years and engage in multiple projects at a low acquisition cost. We also have a strong pipeline of B2B customers, contributing to our continued growth and success.

TAM

There are multiple ways to analyze the potential market for our offerings. In the US alone, the market for our products and services is valued at $5.5 billion and is expected to continue growing. By expanding to other territories, we estimate that there is an additional market of at least $6.5 billion.

Overall, we see a total addressable market (TAM) of approximately $12 billion or more worldwide.

Competition

With our focus on holistic education, we have been able to differentiate ourselves clearly from our competition:

Product Roadmap

We are building our own platforms which will enable us to scale up big time when serious VC money flows in (not guaranteed):

Happy Parents

Parents are very happy with our programs and delivery and they gladly recommend our Innovator Program with other parents:

Students Success Stories

Parents are very happy with our programs and delivery and they gladly recommend our Innovator Program with other parents:

Moonpreneur aims to inspire and empower the creative minds of today's kids to turn their ideas into success stories. Our team of experienced mentors supports students through every step of the process, from idea conceptualization to final release. Over the past year, we have helped many students pursue their passions and innovate. Here are some examples of success stories from our journey:

• Sania built a computer kit and successfully raised over $8,500 on Kickstarter. The product is now available for purchase on Amazon and eBay.
• Samvi designed a subscription toy box to engage children with autism and was invited to speak at a TEDx event.
• Shourya founded MQBit and created the Tambola app, which is available on the Google Play Store and Apple App Store.
• Shoham created a game on Roblox, conducted game development sessions, and sold over 250 copies of his AquaShot game on Amazon.
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• With a solid platform, processes, and curriculum in place, Moonpreneur is now seeking investment to scale our growth and become a world-class EdTech company for K-12 education.

Co-Founders and Investors

Moonpreneur's co-founders have prior experience in building businesses.

CEO Alok Jain is a Bay Area-based serial entrepreneur and IIT alumnus

who came up with the idea for this business while coaching his 13 year

old daughter to successfully launch a business

We have a strong advisory board that includes several experienced entrepreneurs, some of whom have founded and exited companies worth over $100 million. We are also fortunate to have prominent figures like Ken Burke, Himanshu Aggarwal, Upen Varanasi, and Ali Davoudi on our advisory board. Our team is driven by the belief that diligence, creativity, and fun are the keys to producing the best work. We work together as a family of professionals to instill an entrepreneurial mindset in children from a young age.

We are proud to have several of our investors as parents of our students who have experienced the benefits of our program firsthand. Before investing, we encourage you to try our free trial session with no obligation to commit. (https://moonpreneur.com/book-a-free-trial/)

We are confident that you will not only support our campaign but also become our customer.

The eLearning industry has experienced unprecedented growth in the post-pandemic world, with many new unicorns emerging. If you share our mission and want to help nurture innovative minds, we invite you to join us on our journey to transform education and positively impact millions of lives.