Most sleep supplements rely on melatonin - a hormone that disrupts your body's natural production over time. Moongreens takes a different approach: a fully dosed nightly powder combining magnesium glycinate, ashwagandha KSM-66, L-theanine, and a greens blend designed to support deep sleep, nervous system recovery, and gut health. One ritual. No shortcuts.
The business is built to be profitable from the first sale. At a $99 OTP price and ~$25 all-in fulfilment cost, contribution margin is positive before subscriptions are factored in. Subscription economics ($79/month, 3-month minimum, free starter kit) generate significantly higher LTV - but the model doesn't depend on them.
The founder has done this before. 10 years in banking, 8 years building DTC brands, including a 7-figure brand. Moongreens is deliberately structured to avoid every mistake from the last business - one SKU, no early retail push, no agency dependency, lean fixed costs.
This Wefunder raise is our February 2027 community round - opened early to build a founding investor cohort who follow the journey from launch. We'll have 6+ months of live trading data, real subscription retention numbers, and proven unit economics before anyone is asked to commit capital.
If you want to follow the build before deciding, that's exactly what this page is for.
James
You can connect with me on Linkedin for more updates and behind the scenes.