Misunderstood Brands
OAT of this world! Building the future of dairy-free spirits and modern whiskey.
https://wefunder.com/misunderstood.brands
Total raised on Wefunder: 0
Total investors: 0
Quick facts
- America's first oat milk cream liqueur portfolio and reimagined flavored whiskey
- 800,000+ bottles and $8.5M sold to date; $1.7M in 2025
- 5,000+ points of distribution; including Total Wine, Wegmans, Publix, Meijer Markets and more
- Launching regionally in Walmart, Whole Foods, and GoPuff this year
- OATRAGEOUS Espresso is an exclusive cream liqueur on JetBlue Airlines; 40 million passengers reached
- Launching 100ml premium canned RTD line - fastest growing category in bev alcohol
- Board leadership from Sazerac, Pernod Ricard, Moet Hennessy and William Grant.
- Over $1M raised from experienced beverage investors; $5.7M total raised since inception