Mela

Delicious Watermelon Juice with 4x Revenue Growth

https://wefunder.com/mela

Total raised on Wefunder: 163901

Total investors: 90

Quick facts

• Revenue grew more than 4X from 2022 to 2023. From $1.4M to $5.7M. Targeting $12M revenue in 2024.
• National distribution in 7,000+ stores including Target, Sprouts, Kroger, 7-Eleven, and more coming
• Rolling out to 6,500 locations of 7-Eleven starting in April 2024 - millions in expected revenue
• Single sourced in Vietnam and working with over 1,000 family farms across the region.
• Watermelon rinds are up-cycled into fertilizer and other practical uses in market.
• Watermelon has naturally occurring electrolytes & antioxidants. Similar benefits to coconut water.
• We are in the functional hydration category which has now eclipsed $30 billion (Source: Circana).
• Currently supplying our delicious watermelon juice to the NFL Champions - Kansas City Chiefs

Team profiles

• Dominic Purpura
• Nick Spiekhout
• Micah Urbach

Featured investor profiles

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• David Hensley
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• Tyler Adkison