Mela

Delicious Watermelon Juice with 4x Revenue Growth

https://wefunder.com/mela

Total raised on Wefunder: 163901

Total investors: 90

Quick facts

  • Revenue grew more than 4X from 2022 to 2023. From $1.4M to $5.7M. Targeting $12M revenue in 2024.
  • National distribution in 7,000+ stores including Target, Sprouts, Kroger, 7-Eleven, and more coming
  • Rolling out to 6,500 locations of 7-Eleven starting in April 2024 - millions in expected revenue
  • Single sourced in Vietnam and working with over 1,000 family farms across the region.
  • Watermelon rinds are up-cycled into fertilizer and other practical uses in market.
  • Watermelon has naturally occurring electrolytes & antioxidants. Similar benefits to coconut water.
  • We are in the functional hydration category which has now eclipsed $30 billion (Source: Circana).
  • Currently supplying our delicious watermelon juice to the NFL Champions - Kansas City Chiefs

Team profiles

Featured investor profiles

Mela

Delicious Watermelon Juice with 4x Revenue Growth

Funded badge
Last Funded December 2024

$3,383,901

raised from 90 investors

What Investors Say

LEAD INVESTOR
Invested $25,000 this round + $10,000 previously
I am investing in Mela because I believe in Dom's vision to bring watermelon water to stores across America. I've witnessed the team's passion and growth, and I want to support them as much as I can. Mela is introducing an exciting, untapped category to the market, and I believe they have the story and team to succeed. Dom has built an impressive team with diverse and relevant backgrounds, led by Nick, Micah, and Jenn. Mela is creating and innovating in this new category. I was initially drawn by Dom's vision, and I'm staying because the melons are simply amazing.
What People Say