Making Fun

Creating the next generation of epic role-playing games for $200 billion phone / PC / console market

Last Funded October 2023

$749,420

raised from 209 investors

Highlights

1
Eternium: 37mm downloads, 7mm email subscribers, 4.8 star rating, $20mm lifetime revenue
2
Experienced global team, $100K/mo. revenue, high output with low cash burn
3
Rebuilding Eternium: more characters & story, new engine w/ better graphics, mobile & PC launch 2024
4
Project Artemis next-gen action RPG: co-op multiplayer, Unreal Engine 5, mobile & PC launch 2024

Featured Investor

Our Team


Why Making Fun?

We’re on the brink of something monumental. For years, we’ve developed, iterated, and dreamed big. Behind every pixel, every storyline, every character, was a shared commitment to creating unforgettable experiences. Who have we been doing this for? Players like you. Your enthusiasm and passion have been our guiding light.

Now, we have a chance to solidify a partnership, a collaboration between our team and our most dedicated supporters. Imagine having a tangible stake in the adventures we embark upon, the narratives we weave, and the worlds we bring to life. This is about sharing aspirations, building community, and co-creating.

Let’s not just play together. Let’s build, innovate, and redefine the gaming landscape together. Let your next journey with Making Fun begin!

Video games are a massive market.

  • Projected $221 billion in 2023 w/ 6.52% CAGR → $285 billion by 2027 (link)
  • 57+ mobile titles earned > $1+ billion in last decade (link)
  • Fortnite launched mid-2017, made $5.1+ billion in 2020
  • Epic (maker of Fortnite) valued at $32 billion in 2022 (link)

Exits are numerous and frequent.

  • $34.5 billion in video game M&As across 309 closed deals in 2021 (link) (link)
  • Ex: Embracer paid $1.3 billion (10X+ revenue) for Gearbox Software. (link)

Our goal is a 50-100X ROI to investors with a $1+ billion exit.

  • Eternium players spent > $21 million in the game
  • More features + better graphics + multiplayer → more $$$
  • Only 4% of Fortnite revenue @ 5X revenue multiple → $1 billion exit

(Forward-looking projections cannot be guaranteed.)

Founder / CEO with track record of success in video games

  • Co-led creation of first console multiplayer gaming network in U.S. (@ SEGA)
  • Launched world’s first premium online games (@ web entertainment pioneer Shockwave.com)
  • Diner Dash played by 100’s of millions of people (@ previously co-founded company, PlayFirst)
  • Hidden Express peaked at 300,000 daily players (@ Making Fun, title still profitable today)
  • Leveraging 2 decades of relationships for key partnerships.

Eternium is one of the best mobile games.  Ever.

Beautifully crafted action RPG live on Phones & Tablets (Apple, Google, Amazon) and PC (Steam, Microsoft Store)

🚀 Coveted Editor’s Choice award on Google Play

  • $21+ million lifetime revenue *
  • 37 million downloads
  • 22 million ratings
  • 2.5+ million reviews
  • 4.8+ stars on app stores
  • 7.5mm registered player emails
  • 32K daily players
  • 6K organic installs per day
  • 20 languages

* Eternium net revenue to Making Fun is > $17 million net of app store fees.

Expanding Brand w/ 2 New Games

Making Fun to scale player reach & revenue by leveraging Eternium’s proven brand & play style in 2 new, modern action RPGs.

  • Eternium had incredible success for a single-player game.
  • The gameplay of Eternium is among the best ever created on mobile. Copying it provides an immense competitive advantage for the new titles.
  • $1mm new funding to complete and launch both titles. 
  • Next-generation graphics and multiplayer features on modern game engines means each new RPG has the opportunity to 100X Eternium’s success.
  • Revenue will spike with new content & features marketed to 7.5 million player emails.

Game #1: The world is hungry for more Eternium!

BIG additions to reactivate lapsed players:

  • More story: finally face Ragadam! 
  • More playable characters
  • More companions & pets
  • More levels, more enemies
  • More event types
  • Modernized art, FX & user interface

Developed by Making Fun’s dev studio in United States + South America

  • Built on market-leading game engine, Unity
  • Global launch on mobile phones + tablets + PC + Mac in 2024 (closed alpha in Fall 2023)
  • See the Eternium Forum for development updates with video of gameplay
  • Tech is console-ready for future expansion, including gamepad controls at launch

See Eternium Forum for development updates and videos.

Game #2: Project Artemis offers a vast open world to explore solo or with friends.

✯ ✯ ✯ Sign up for the Fall 2023 closed alpha! ✯ ✯ ✯

New brand set in vast medieval steampunk fantasy world

  • Extends Eternium’s award-winning gameplay
  • Co-op multiplayer 
  • Blend abilities by adding a secondary character class
  • Exciting future scope w/ territory, guilds

From Dream Primer, the makers of Eternium, who are the world’s best small-team RPG game developers!

  • Created in Unreal Engine 5, the platform behind AAA games and blockbuster Hollywood feature films
  • 2024 global launch on mobile phones, tablets, PC, Mac
  • Console-ready for future deployments as it is already super fun to battle w/ gamepads on big screens!

See Eternium Forum for development updates and videos.

Investment Thesis for High-Multiple Exit *

Our goal is to 100X Eternium’s revenue to set up a billion-dollar exit.

With Eternium, we are starting from an incredibly strong base.

  • Gameplay is among the best ever created on mobile, also strong on PC.
  • Monetization was solid for a single player game.
  • Quality and financial performance created strong organic reach with little paid marketing.

However, Eternium also had significant limitations resulting from its orphaned game engine.

  • Difficulty adding features → slow evolution & no multiplayer
  • This limited Eternium’s monetization and retention potential, resulting in constant churn.

Removing the game engine roadblock unlocks massive potential.

  • Unity & Unreal engines built for rapid content and feature deployment including multiplayer
  • Players who see each other in multiplayer care about how they look and spend more.
  • Ex: Fortnite’s massive spending is primarily driven by players’ desire to obtain “skins”, cosmetic outfits that do not affect gameplay, only the player’s appearance.

Higher retention and monetization → higher CLV → ROI+ acquisition at scale

  • Quickly scaling users & revenue attracts growth capital on friendly terms and, ultimately, suitors.

* Forward-looking projections cannot be guaranteed.

KPI & Financial Actuals (2022) & Projections (2023+) *

* Forward-looking projections cannot be guaranteed.

Experienced Management

Talented Global Development Team

  • Shipped several titles that built audiences of millions of players
  • Majority of team collaborating 10+ years
  • Headquarters in northern California + development in more cost-effective places

Summary

  • Talented global studio seeks capital via investor-friendly SAFE
  • $221 billion market friendly to startups abundant with 5X+ revenue multiple exits
  • Adding new content + sequel + spinoff to hit franchise, Eternium
  • Large installed base, steady revenue, key partnerships, experienced team, fast time to market, low-cost development, attractive valuation caps
  • “Downside” scenario is several-X return; upside is 50-100X return *

* Forward-looking projections cannot be guaranteed.

Download PDF of the pitch deck.

CEO Letter

Overview