Invest in Lucky Sweater
The Future of Secondhand: Unlocking a $197B Market with Community-Driven Swapping
Highlights
Featured Investors
V.P. of Engineering @ ContrastAI
“Lucky Sweater is turning secondhand shopping into a meaningful, community-focused experience. As a user I have seen how transformative this product is. Secondhand "shopping" becomes a pleasure when the platform is easy to use, and information is backed by a community that cares. The market potential here is huge, and Lucky Sweater is well positioned to capitalize on this opportunity. They are tapping into a real problem and providing value in a unique way as evidenced by their user engageme...”
Dan Lichtenberg is the founder and Managing Partner of Keiki Capital, an early-stage venture capital firm dedicated to supporting climate tech startups.
keikicapital.com“Lucky Sweater is the antidote Fast Fashion's disposable trends, and social media's toxic culture. It offers a thoughtfully designed social experience that uplifts users, fosters community, and promotes a circular trading economy over rampant consumption. We admire Lucky Sweater's highly engaged and positive user base and eagerly anticipate the company's continued growth!”
Other investors include Notable, , , , (Founder, CEO, Board Member)
Our Team
Building a Better Future for Secondhand Shopping: Trust, Community, and Sustainability
The Broken State of Secondhand Shopping
Today’s secondhand shopping experience is broken. It’s cluttered, impersonal, and overwhelming—filled with low-quality items and faceless transactions. Traditional resale platforms are overrun by fast fashion, while social media spaces are dominated by influencers pushing products with little authenticity. For those seeking sustainability and meaningful exchanges, the current landscape is a frustrating maze that leaves you feeling isolated and questioning the value of your finds.
The Lucky Sweater Solution: Community-Driven Commerce
Lucky Sweater is changing the game by making secondhand shopping a truly community-driven experience. We connect people who share passions—whether it’s for slow fashion, handmade goods, vintage treasures, or outdoor gear—in vibrant, trustworthy communities where buying, selling, and trading are driven by real connections, not algorithms. Here, every swap is personal, every item has a story, and every transaction builds a bond.
We’re not just another marketplace; we’re a movement towards a more thoughtful, sustainable way of living. Lucky Sweater empowers individuals to reclaim their belongings and rediscover the joy of mindful consumption.
Why Lucky Sweater Stands Out
Lucky Sweater isn’t just a platform; it’s a home for every niche. Whether you’re into vintage fashion, outdoor gear, or handmade crafts, we’ve built dedicated spaces where members inspire, share, and exchange items that truly reflect their values. Our community-first approach ensures that you’re not just trading goods—you’re connecting with people who understand your passions and values.
And this is just the beginning. Our vision is to create spaces for every interest under the sun—from rare vinyl records to classic novels. Imagine a world where every passion has a place, and every swap is backed by trust and enthusiasm.
Join the Movement
When you invest in Lucky Sweater, you’re not just backing a platform—you’re supporting a vision for a future where consumption is thoughtful, connected, and community-driven. We’re building a world where every transaction is meaningful and every exchange strengthens the bonds between people.
Hear It From Our Community
“Lucky Sweater is my lucky charm! This is not just a slow fashion trading app—it's a community of thoughtful, diverse, inclusive people making connections and sharing advice about how we treat and think about our closets (and the planet). Come for the swapping out and refreshing your closet. Stay for the kindness, encouragement, and engaged community that is LS."
"Lucky Sweater gives me a thrill and also warms my heart (and also helps me pass on clothes that aren't right for me and find things I love!). Just a really kind, friendly community."
"Community-centered, thoughtful, and easy to use. I love it."
"If you love clothes but not debt, this is a joy!"
"Just want to again glow about how good this app is. I'm on the Figma design team, and we are all fawning over it."
See Us in the Press
Check out our main story feature on The Weather Channel's national climate show last month.