Lover’s mission is to resolve the sexual problems that prevent happiness and relationship satisfaction for millions of people around the world. And we want you to be part of what comes next.
Sexual wellness is the 2nd largest mental health concern in the world. The numbers are astonishing.
In the US, 1 in 3 relationships older than two years are non- sexual.
Sex is in the top three reasons for divorce (along with money & children). And 50% of marriages end in some kind of separation.
This creates an addressable market of $40BN, which is almost completely untapped by current solutions.
Today, the market is failing customers. Sex therapy can address the majority of sexual complaints with effective and non-invasive solutions.
There are only 1,000 AASECT certified sex therapists in the US, serving a potential market of 78M people.* Hourly rates range from $150 - $350, making them both expensive and inaccessible.
And existing online solutions are either expert but generalized (e.g. Healthline) or personalized but low-quality (e.g. self-proclaimed ‘sex coaches’).
Sexual complaints are being left largely untreated as a result. And this is having a devastating impact on our sex lives, our relationships and our happiness.
Lover fills a gap in an enormous market.
You never need to book an appointment or have an embarrassing conversation.
The app has been designed & built by a team of doctors from The Clinic in San Francisco, led by Dr. Britney Blair. Every lesson and exercise is based on a rigorous scientific foundation, proven by decades of in-person therapy.
Br. Britney Blair, Clinical Psychologist, PsyD, CBSM, AASECT
Priced at $119.99 for an annual subscription and $59.99 for a 3-month subscription, Lover is also accessible at a fraction of the price of traditional sex therapy. And it works.
And our reviews speak for themselves when it comes to Lover’s impact on the lives of our customers.
This is why Lover is the only sexual wellness app to have been reviewed by the FDA and accepted into STeP (Safer Technologies Program).
Lover has been show to provide a "significant safety advantage in treating and/or diagnosing less serious diseases and conditions" and "can also provide an important public health benefit." Doctors can recommend the Lover app as a safe, side-effect free treatment for sexual dysfunction.
After downloading Lover, a customer will complete our diagnostic questionnaire. From the information they provide, Lover builds a personalized treatment course of video tutorials and daily guided exercises to help them reach their goal.
These courses are highly effective in treating the most common sexual complaints, including:
Customers are also given access to a range of tools to enhance their wider sexual wellness and keep them engaged with the Lover app, including:
Connect with your partner, like or dislike hundreds of sexy ideas, and only match on the ones you both love. Our game has helped thousands of couples safely explore new areas of their sex life, and brought them closer together in the process.
Have any question about your sex life answered by Dr. Britney Blair. Each week, the questions which have received the most upvotes from the community, receives a personal response from Dr. Blair. And the comments section is always lively!
Lover’s Sexual Profiling Tool
Answer 32 questions which are carefully weighted across eight different spectrums, to understand your Sexual Profile. Each user receives a detailed report of their sexual strengths, areas for development, likely turn-ons and partner compatibility types.
As well as providing effective treatment for sexual problems, Lover provides personalized courses designed to simply improve your overall sex life. From driving up pleasure to learning new sexual techniques, these courses are transformative.
With 2,787 reviews on the App Store and an average rating of 4.7*/ 5, Lover leads the market as the world’s most popular and highest rated sexual wellness app.
But it is our written testimonials from customers we are most proud of. Here are some of our most recent - and moving - reviews from the Apple App Store…
And Lover has been similarly warmly received in press coverage on both sides of the Atlantic…
The team at Lover focused on product market fit during 2020 and 2021, driving moderate growth while investing heavily into product development.
During this time we achieved major improvements to our most important business metrics:
Revenues above are on a cash-basis.2021 and 2020 revenue according to our CPA-reviewed GAAP financials were $152k and $28k, respectively. We do not have CPA-reviewed financials for 2022.
Lover Co-founders, Jas Bagniewski (CEO), Dr. Britney Blair (Chief Medical Officer), Nick Pendle (Chief Marketing Officer)
The sexual wellness market in the US alone is worth $40bn. The vast majority of this potential is currently untapped, with low competition and low investment into the sector.
Our vision is for Lover to become the definitive brand within the sexual wellness space. And in doing so, we want to transform how sexual health is seen.
In the early 2010s, Headspace & Calm led the world in a mental health revolution. They de-stigmatized the topic by creating consumer friendly products and brands. Their respective valuations are now $3bn and $2bn.
The same opportunity now exists for Lover and sexual wellness. And the revolution is underway.
Our focus for 2023 is to continue our trajectory through partnerships, which we believe will unlock the next stage of sustainable high growth for Lover.
Lover is currently in partnership discussions with:
Combined with the revenue already delivered from B2B in 2022, we believe the strong interest shown by the above companies indicates the potential for enormous growth through partnerships in 2023.
We plan to invest heavily in these partnerships to ensure they come to fruition, which is why we are currently fundraising.
Forward-looking projections cannot be guaranteed.
