Reason #1: LiveWire is the only company that has award-winning bartenders creating and fully approving every recipe we make. That means every cocktail is made by a bartender, and is packed with the same flavor that you'd find at an award-winning bar.

Reason #2: Our bartenders work with incredible artists of their choosing to create their label. This creativity-driven approach means that consumers see labels that are original and unique, and provides a strong diversification play amongst our consumer base.

Reason #3: LiveWire has won medals at every award it's entered.  Here are some:

BEST IN SHOW 🥇, BEST IN CLASS 🥇, Two Double Golds 🥇🥇, Two Golds 🥇🥇, and Three Silvers 🥈🥈🥈 at SF World Spirits!

Two Platinums 🏆🏆 from Beverage Tasting Institute

Two Silvers🥈🥈from LA Spirits Awards.

Reason #4: LiveWire earns repeat coverage in national publication with millions of views. Food and drink journalists write about LiveWire because they love writing about the bartenders pushing cocktail culture forward.  

Reason #5: LiveWire has aggressively achieved traction, with placements at BevMo!, Total Wine & More, Whole Foods, Disney, Hyatt, and has secured a footprint at a broad array of independent retailers and boutique hotel properties.

Reason #6: Our margins are generous and sustainable for our size and poised to grow further as we scale. We currently are sitting at 52%, and with our planned scaling, are expecting 70%+.

According to the latest market intelligence research report by InsightAce Analytic, the global Ready-to-Drinks (RTDs) Alcohol market size was valued at US$ 32.94 Billion in 2021, and it is expected to reach US$ 85.5 Billion in 2030, record a promising CAGR of 11.2% from 2022 to 2030.

Gen Z have increasingly shown an interest in innovation and drinking for an occasion, making LiveWire's solid placement at hotel pools and entry into music venues appealing for the demographic.

Through our impressive press connections, LiveWire has been able to secure placements in gift guides, reviews, and recommendations, helping to derive an impressive 20% of sales through DTC channels. The bar-quality of the liquid has secured placements in more on-premise accounts than initially anticipated, which is monumental in driving brand awareness.

LiveWire has a team of various backgrounds, from a deep well of bartending talent behind the formulations and industry marketing, to key brand ambassadors in every market, to a combined 40+ years of supplier experience, we have both the innovation, palates, and know-how to manage distribution, sales and marketing over the entire United States.