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Lively Root

The Garden Center of the Future


📈 **** Annual revenue run rate of $XXXXXXM. YYYY% year-over-year growth. ****
🌱 Americans spend $56B annually on plants — an increase of 50% over the last 3 years.
🚀 Modernizing a traditional business. e.g. Low inventory and efficient fulfillment.
🍏 Current clients include Apple, Airbnb, LinkedIn, Oracle, and more.
🧑‍🤝‍🧑 Founders are ex-YC (S16), and experienced in building horticulture and e-Commerce brands.
📊 **** LTV, CAC, some detailed stats ****

Our Founder

The Garden Center of the Future

The current garden center model is flawed. They are expensive, have limited assortments, and are becoming increasingly impersonal with 80%+ sales belonging to big box stores. We believe it's time to grow something more Lively!

Welcome to the future of gardening!

We are creating a modern garden center with a fully digital platform, and more efficient product pipeline. The Lively Root experience gives everyone access to gardening experts, a much broader product assortment at fair prices, and timely delivery nationwide.

People love plants

Household spending on plants has grown 60% since 2016 and the horticulture market is forecasted to grow 6% YoY through 2023. The online marketplace is wide open for new entrants with no single retailer over $10M in revenue.

We plan to capture the online market with diversified revenue streams. Our primary focus will be direct-to-consumer purchases including options for membership and subscription services. We will also partner with other retailers and businesses to increase name recognition as a customer acquisition and revenue strategies.

Since launching in March 2020 sales have steadily grown with April +XX% to last year and May +XX%. We've also improved our conversion rate by 2.8x from Feb 2020 to Feb 2021 brining our customer cost of acquisition down by XX%. Our average order size is over $60 with a gross margin rate of 50%.

We have seen traction in all 50 states, there is still room to grow!

We are on track for $5.2 million in revenue for 2021 and plans to continue rapid growth through 2024.

*note that forward looking projections cannot be guaranteed*

The Investment

We are raising $XX from our believers and fans to propel our journey forward. Join us as we nurture Lively Root to be the leading online retailer of plants and beyond. 

*insert update use of funds for Wefunder raise.