Legion M
The World's First Fan-Owned Entertainment Company
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Disclosure: I have a financial relationship with Legion M

Ricardo Colon-Santos
Pinned
May 11, 2021
Hello! I know it's early but any word on Round 8?
Cofounder And President
None yet, but stay tuned. If you aren't already, please join Legion M as a free member at legionm.com/join-legion-m to be on the list when we announce the new round.
Your NOL is growing, and your revenue, while growing, is not growing near enough to make up for the expanding losses. On the other side of that coin, it seems like there is a new funding campaign every three to six months, meaning more money is spent, to solicit money, to pay for more advertisements to generate more ads, to ask for even more money. At which point do you intend to 'flip the switch' and rely on revenue generated from actual business endeavors and product lines, versus more funding, as the current plan seems to be NOL yourselves into oblivion and taking the 'legion' along with you. Do you have a strategic plan where the endless funding rounds are deemphasized?
Cofounder And CEO
Hey John, thanks for your inquiry. It's a great question and yes, we do have a strategic plan and you’re asking exactly the right questions. In fact, the very thing that you smartly point out with the successive rounds of finance is literally at the core of this plan.
As you may recall hearing, Legion M's mission is baked right into our logo - the “M” with a bar over it is the Roman numeral for one million as our long-term goal is to unite ONE MILLION entertainment fans into a vibrant and engaged community to co-own the company. We share more about this in our Secret Master Plan page (legionm.com/sharehol…-ms-top-secret-plan). We didn’t set out to raise $10M and produce a few projects with a few thousand investors. We set out to change the world with a company that we think could become one of the most influential companies in Hollywood and have long term strategic advantages.
Today, the average investor invests $300-400, so when/if we ultimately achieve our goal, we’ll have raised hundreds of millions of dollars to invest in film and TV projects that have a million fans standing behind them. We can’t guarantee we’ll be successful we know it won't be easy, but we are going for it because we believe that doing so could make Legion M one of the most influential and valuable companies in the entertainment space.
It’s an audacious plan, but we’ve seen the power of a Legion of 25,000+ investors and we’re excited about the prospects of growing to 50,000, then 100,000 and so on!
In Jim Collins’ excellent book, Good to Great, he shares insights about how the greatest companies in the world, the standout companies with disproportional market share in their category, all made significant upfront investments in what Jim refers to as their “Flywheel” - the key element of their business that enables compounding strategic advantages over their competition for years into the future. I spoke to this in detail in one of our deep dive videos – about 27 mins in to this video if you want to watch it (legionm.com/sharehol…oast-full-broadcast).
Jeff and I fundamentally subscribe to the flywheel model, and we wholeheartedly believe that Legion M’s vibrant and engaged community is a textbook example of a differentiated flywheel. This is why we’re so bullish on investing in the growth of our community and developing tools and platforms to engage, manage and harness its power...and raising more rounds to unite more fans and grow our community. We know that the bigger our community gets, the faster that flywheel will turn, opening up increasingly bigger and better projects with increasingly better terms and higher ROI’s, and in turn stimulating further growth of the community and the compounded strategic advantages that Jim refers to.
Anyway, I hope that helps give some perspective on the method to the madness. Please feel free to post any other questions or hit us up at team@legionm.com for further discussion.
Why don't you have more people of color on your Board of Directors? I see that you have one Black actor on your Advisory Board. How can you build a successful entertainment brand without people of color? I am a Black cinephile, former entertainment journalist and former C-level marketing exec. I was ready to press the "invest" button but held off. Why would I invest in an organization that doesn't view its uber-white leadership as a gap?
Cofounder And CEO
Hi Kim. Thank you very much for your question. You bring up a matter that is really important to us, and we fully respect your commitment to "vote with your money.” As a new company in an industry known for its exclusive “old boys network,” we truly aspire for Legion M to be on the leading edge of the forces that can reshape Hollywood. Also, as a company that is owned by FANS instead of Wall Street investors, we believe we have a responsibility and an opportunity to reflect the diversity of our shareholders and the world at large.
But actions speak louder than words in this area, so let me share some info about what we’ve done and are doing and let you draw your own conclusions.
There are three primary areas to consider in your assessment of Legion M’s commitment to diversity -- our staff, our advisors and our projects. The makeup of our staff reflects the hiring decisions we've made, and the "doors we've opened." The makeup of our advisory group is representative of the experienced people in the industry that we have access to and who are willing to commit their time and energy to help open doors for us (our “endorsers”). And last but certainly not least, the diversity of our projects, which is a reflection of our community, their input, and our efforts to be the change that we want to see in the industry, from diverse storytelling with different points of view, to diversity of who is telling the stories -- both in front of and behind the camera.
As a startup with very few employees we ABSOLUTELY MUST hire the best person for the job, but since we believe our company is strongest when it has voices from all different backgrounds, we go out of our way to make sure job openings reach a diverse set of candidates.
The challenges of running a startup are unique -- it’s a lot easier to set up hiring programs when you’re hiring hundreds of people per year than when you are hiring just a few; however, we make every effort to ensure we’re hiring from a diverse pool of qualified candidates.
Prior to COVID, we had 10 employees on our staff that regularly worked 20 hours or more per week at Legion M. Of these 10 staff members, 30% were people of color and 40% were women -- not far off the demographic makeup of the United States population. However, if you consider the fact that Jeff and I (the two co-founders who have been working together for 20 years) are both white males and look strictly at the people we have hired (i.e the decisions we made as opposed to things we have no control over), we’re demonstrating an effort to create a diverse and inclusive company, and intend to continue and improve in these efforts. In fact, just this week, we posted our latest job opening on incluzion.co a site specifically dedicated to Black and Latinx professionals in the hopes that we might fill this position with a strong candidate while also contributing to the diversity of our team.
As for our advisory board, this is an area where we are making a conscious and deliberate effort to increase the diversity of the team and doing so requires us to reach outside of our own network. It shouldn’t be too surprising that our current advisory board is more a reflection of where Hollywood has been vs. where it should be. We’re working every day to connect to a more diverse pool of candidates for our advisory board. We’ve asked our existing advisors for their help with this effort and are open to help from our members and investors as well.
Our projects are an area where we feel like we can have the biggest impact on the industry by helping to discover and promote new voices, talent, points of view, and stories. We felt so strongly about this component that very early on we developed some key touchstones for our mission on diversity and inclusion and shared them with our community on this page legionm.com/sharehol…-m-diversity-policy.
By rigorously seeking out diverse projects, we are improving representation both in front of and behind the camera where it matters most. We have multiple projects on our development slate that accomplish this aspirational goal, and quite frankly, they are some of our most exciting projects. For example, Girl With No Name is an all-female production team, with a female lead and an all-female artist comic behind it. And one of our most ambitious and prestigious projects getting a great deal of attention is the real-life story of Captain Robert Smalls, a former enslaved man turned true American hero.
How Legion M came to work on the Captain Smalls project is an illustrative example of how a diverse community can band together to change the way stories are told. This story began as an Internet meme, posted by someone in our Legion M - Member’s Only Facebook group. Thousands of likes, shares and re-posts later, the meme got the attention of our creative team. It was a story we had never heard -- and it’s something we were shocked wasn’t taught in schools. One of our community members -- already a published novelist and accomplished writer -- reached out to let us know he was familiar with the story and actually wrote a screenplay about it. We read it. We loved it. Even though the project would be expensive and difficult to produce, we took on the challenge; a true story, real-life, super-hero movie set during the civil war is something we can get behind! It is not an easy sell, but with the power of a legion of fans behind it, we’ve been able to get a major agency packaging the material and the attention of many “A-List” directors and stars.
This is why the Legion exists… because when fans speak, Hollywood listens. And when it comes to diversity and inclusion, the message that the fans will be there to support diverse storytelling and points of view is one of the most important things we can offer to an industry ready for change.
Thank you for bringing up this important topic. I sincerely hope that some of this information is helpful in conveying Legion M’s deep commitment to diversity and representation. We’d love to have you join the Legion and let your voice help guide us on our quest and to hold us accountable. Even if you’re not ready to invest, you can still join for free and be a part of our movement without investing. Either way, we’d love to have you and I look forward to continuing this conversation.
I have been emailing Team LegionM about Transfer Agent information since they were going away from Carta, and they are not replying to my emails. When will we be told what is happening with out investments, which mine is from Round 4, and I have not received anything official yet?
Creative Executive
Hi Michael, thank you for asking! We've been a little overwhelmed over the holidays but hopefully can get through the emails soon. We have been working very hard to make sure the new member portal is completely bulletproof before we import all 25,000 of our investors, so it shouldn't be too much longer now. In the mean time, you have your contracts here in your Wefunder profile as your proof of shares. Hope that helps!
Cofounder And President
This is an old question, but I wanted to update with latest response. All shareholders have been imported into KoreConX, which is Legion M's SEC approved transfer agent. For more information, please check out this blog post: legionm.com/sharehol…sfer-agent-koreconx
Investor
💥Top Contributor
This investor has been frequently Upvoted for their diligent questions
Round 6, seems only yesterday we were on Round 1,2,3,4 and 5. What is the thoughts on how many continued rounds. Are the rounds being used for building infrastructure or holding up the previous round? In other words will we still be here for round 20 or 30
Cofounder And CEO
Hey Ty, its a good question and happy to answer. As you may have heard, our longterm goal is to unite 1 million fans as shareholders of the company, which means we'll likely have many more rounds of funding. This is by design.
The power of the Legion M model increases with the growth of shareholders. A legion of 1 person isn't worth much, but a Legion of 1 million passionate entertainment fans could be invaluable. We're working every day to build our business (if you haven't already, you should read this blog post on How We Plan to Make Money: legionm.com/faq/money and also our Secret Master Plan: legionm.com/sharehol…-ms-top-secret-plan). We believe the biggest lever we have on company value at this point is growing the size of our investor base.
We've seen time after time that the larger we get the greater the power we have to make money, impact our projects, negotiate better deals, and get access to higher caliber projects.
Our premise is that the larger the Legion becomes, the more valuable it will be. So far that seems to be holding up. Anyway, hope that helps.
Investor
Thank you. Out of all of the companies that I invested in, you're the only ones who actually gave me my perks. Nice to see William Shatner involved. Keep up the good work.
Cofounder And President
Thank you for being a part of this journey, Peter. Onward and Upward!
Hi Michelle - on revenues of $18k and $25k, respectively in 2017 and 2018, how are you arriving at $25M valuation? Thanks!
Communications
It's a great question, Jason. All startups have to set their own valuation since they aren't traded in a public market. We set ours based on internal analyses, including the price and performance of previous rounds (3 of the last 4 rounds sold out and were oversold by as much as 60%), the subsequent growth and development of our community (quadrupled in 2 years), and the performance of our projects (our growing ability to have impact at the box office and beyond). We also hold discussions with third parties including our lawyers, advisers, seed investors, and venture capitalists with whom our co-founders have worked in the past. Our goal is to establish a valuation and stock price that is fair to all parties, while keeping it attractive to new investors.
I am very interested in investing with Legion M, however I don't see anything related to your financial statements. I understand that you are issuing more stock at an increased price, but do you have anything showing that revenue or profitability has increased to support the increased share price? What is the overall financial picture of the company? What are assets, liabilities, revenues, projections etc.?
Cofounder And CEO
Hey John, thanks for your interest. Below are a few links you might find helpful. Also, I just gave a detailed answer to a similar question on valuation above, so you may want to check that out. Legion M is still a startup with a very ambitious mission to unite one million fans as shareholders and shape the future of Hollywood.
legionm.com/faq (be sure to check out the Secret Master Plan)
legionm.com/investorrelations
Hope that helps.
Investor
How do I check on the value of my investment, and can I cash out?
Media Response Team
Thanks for being a part of the Legion Aaron! The best way to track how the company is doing is to view our annual financials. You can also check the most recent stock price on our Wefunder profile, or if there is not a round open, you can also email us directly at team@legionm.com and we can get you that information. Jeff and Paul also do live Q&A sessions throughout the year with updates on the Legion.
In terms current share value, there's a chart about midway down our profile here that shows how our share price has changed over time. You can use it to give you an idea of how your overall investment is doing.
As we are still pre-IPO, we have always advised those investing to view this as a long-term investment. There is not currently a secondary marketplace to sell JOBS Act shares, so any investment made will be fairly illiquid during the startup period. That isn't to say that shares can't be sold during this time, but it is more involved than buying/selling on the major exchanges, so most investors are holding until the price goes much higher. Of course if (when!!) we IPO the stock will likely be freely tradable the same way you'd trade any other stock.
Currently, if you need to sell your shares you would need to find a buyer and negotiate the terms (share price, etc...), then transfer the shares via your KoreConX account. If you need any further assistance, please don't hesitate reach out.
Is there still opportunities to become an investor?
Cofounder And President
There will be soon! We're not currently open for investments, but expect we will be soon. Best thing you can do is join for free at legionm.com/join-legion-m. There's no cost or obligation, but you will be first on the list for new announcements.