Hi, congratulation on making through YC21. What's the reasoning behind the $10mln valuation? Also how do you plan to scale and the eventual exit strategy? Thanks and good luck for the raise.

Thanks for that question Rendy. To answer your questions: - Our current fundraise will take us to $12MN in annual run rate and we don't want to dilute more than a certain percentage. That is how we arrived at the valuation. - For the next 15- 18 months, we want to focus just in Delhi region and serve about 30k-40k families here. This will take us to $1M in monthly revenue. Once we perfect the model at this scale in Delhi, we will replicate in other top cities in India - We want to make this t...

Obviously, you are showing traction and growth, but your team does not seem to have any special marketing skills. How has the company grown so far and what are the marketing plans to grow it? Esp considering your 18-month goals.

30% of our new customers come via referrals and 70% by social media ads. We have one person working full time with us on social media ads & I have picked up the required skills while running the company. We also have an expert in a consulting capacity.

Hi guys, what is your direct competitive advantage vs the competition? Please elaborate which elements of your business model you think you do better? Thanks a lot.

Thanks Boris for that question. - Team: We are the best founding team to build it. We are both engineers and have the technical chops to build this. Also, we both understand the value of organic food having lived in a farming community for over 2 years. This is a rare combination. - Product: We are building a WhatsApp first shopping experience and allow people to subscribe for personalised baskets (as opposed to fruits or veggies boxes that most companies do) -Model: We have an asset light mo...

What kind of organic produce certification leapclub/suppliers are carrying. Don't you see a competition from a wholsesaler imitating this model with a whatsapp groups.

Hi Pari - thanks for the question. - Most of the produce comes from NPOP certified organic farms. Some of it comes from farmers that dont have the means to get certification but have been practicing natural farming. - We have partnered with testing labs in Delhi to do randomised pesticide testing of the produce from our partners every month. - These WhatsApp groups do exist. People have not been able to scale them. WhatsApp group have multiple problem - people cannot place orders in the group...

Hi Shubham, love the WhatsApp integration and "organic" growth through referrals. Questions: 1. The ordering process through WhatsApp seems a bit manual. Is this more culturally preferred customer experience and is it scalable? Are you building an interface that is similar to ...

Hi Justin, thanks for that question: - It is infact the preferred way. Most of the users transacting with us are moms in the house and WhatsApp is one app that they are super comfortable with. We have seen interesting inputs - like pictures of shopping list, voice notes and typing the things out throughout the day as users take stock of the things they are running out. Further, with our personalised baskets, we take away all the hassle because we pre-fill the baskets for them & share with...