Question 1

Hello, your revenue was relatively flat from 2021 to 2022? Can you please explain and if revenue for 2023 is expected to significantly increase.

Accepted Answer

Hello, we appreciate your inquiry. Beginning in Q4 2022, we observed a reduction in marketing expenditures among our customers due to economic conditions. While 2023 has presented ongoing economic challenges, there are indications of increased marketing budgets, and we anticipate a robust holiday season. We remain cautious about the outlook for 2023, acknowledging the persistent challenges faced by our customers in this economic climate. However, we are optimistic about the potential for subs...

Question 2

You have impressive momentum thus far and fulfill a great need. With your relatively high annual burn, what will it take for you to become profitable, and when do you anticipate this to happen? Thank you!

Accepted Answer

Thank you for your inquiry regarding our recent Reg CF round and our burn rate. We've been strategically investing in our Kliken Ads platform, which has seen impressive revenue growth of 104% YoY with margins of 40%. These investments are part of our commitment and goal to achieving profitability by the end of 2024. In addition to expanding our top-line revenues, we are actively working on optimizing costs and analyzing cost efficiencies to decrease general operating expenses by 30% over the ...

Question 3

Hi there, a) What is your most recent monthly burn rate? b) What is your most recent monthly cash on hand? c) Are you raising a parallel angel or VC round simultaneously? If yes, who is investing in this round?

Accepted Answer

A. Our most recent burn rate was reduced month-on-month to $156k. This represents a 33% decrease over a six-month period and is underpinned by both top-line revenue expansion and continued operational efficiency projects. We are working diligently to get us to profitability, discussed in more detail in the Details -> Financials -> Management’s Discussion and Analysis of Financial Condition and Results of Operations section of the Campaign page. B. Our cash on hand as of the end of Augus...

Question 4

How do you envision investors eventually earning a return? What is your long-term plan? And of course projections and timelines cannot be guaranteed, but when would you anticipate equity investors would see a return?

Accepted Answer

At Kliken, our primary focus is on building a company that adds substantial value to our customers and, by extension, to our investors. While we can't provide specific projections or timelines, we're dedicated to achieving a significant exit that will yield a substantial return for our equity investors. We believe that by staying true to our mission and continuously enhancing our products and services, we are on a path to create a strong and enduring business. We understand that investors are...

Question 5

If I'm understanding correctly, Kliken currently distributes its customers ads to other networks like Google and Facebook, but is planning to launch its own ad network soon? Where will these ads be displayed to users? Additionally, I'm curious as to why you've chosen to launch...

Accepted Answer

Hi Jake, Thank you for your question. We have already launched Kliken Ads, our own ad network and it is operational and selling. We place the ads on the Open Web, which means news, sports, lifestyle, and other premium websites. We use contextual and audience mapping to make sure the ads are relevant and they produce high quality traffic. This platform also provides the foundation for us to go into Connected TV, which we plan on doing in 2024. In regards to why a Reg CF round, we want small bu...

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