Management’s Discussion and Analysis of Financial Condition and Results of Operations

You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.

Overview

Gamifying Social Networking and Strategic Marketing Through Sports Pools.  

KingPool will not facilitate any actual sports betting or wagering.

Milestones

KingPool Co. was incorporated in the State of Delaware in February 2023.

Since then, we have:

• Proven product team: 50+ startups build, 20+ client exits, 7+ apps built in the sports pool space
• Proven product team: 16+ years of experience in iOS and Android app dev, Director & CPTO of Whizcamp
• Proven founder: previous co-founder/COO of autonomous mobility technology startup
• Proven founder: MBA and M.S. in Entrepreneurship & Innovation, Indiana University
• Proven founder: 10+ years running sports pools, vast experience on user side of product
• Proven founder: 6+ years Big Four management consulting, extensive strategy & ops / PM experience
• Proven market interest: pre-product successful ad campaign metrics - $0.02 CPC, $0.87 CAC

The Company is subject to risks and uncertainties common to early-stage companies. Given the Company’s limited operating history, the Company cannot reliably estimate how much revenue it will receive in the future.

Historical Results of Operations

Our company was organized in February 2023 and has limited operations upon which prospective investors may base an evaluation of its performance.

• Revenues & Gross Margin. For the period ended March 21, 2023, the Company had revenues of $0
• Assets. As of March 21, 2023, the Company had total assets of $50, including $50 in cash.
• Net Loss. The Company has had net losses of $650.17 as of March 21, 2023.
• Liabilities. The Company's liabilities totaled $0 as of March 21, 2023.

Liquidity & Capital Resources



After the conclusion of this Offering, should we hit our minimum funding target, our projected runway is 18 months before we need to raise further capital.

We plan to use the proceeds as set forth in this Form C under "Use of Funds". We don’t have any other sources of capital in the immediate future.

We will likely require additional financing in excess of the proceeds from the Offering in order to perform operations over the lifetime of the Company. We plan to raise capital in 10 months. Except as otherwise described in this Form C, we do not have additional sources of capital other than the proceeds from the offering. Because of the complexities and uncertainties in establishing a new business strategy, it is not possible to adequately project whether the proceeds of this offering will be sufficient to enable us to implement our strategy. This complexity and uncertainty will be increased if less than the maximum amount of securities offered in this offering is sold. The Company intends to raise additional capital in the future from investors. Although capital may be available for early-stage companies, there is no guarantee that the Company will receive any investments from investors.

Runway & Short/Mid Term Expenses

KingPool Co. cash in hand is $0, as of March 2023. Over the last three months, revenues have averaged $0/month, cost of goods sold has averaged $0/month, and operational expenses have averaged $190/month, for an average burn rate of $190 per month. Our intent is to be profitable in 24 months.

We are pre-revenue.  Will not incur revenue in 3-6 months. Will be expenses to build beta app and for various marketing initiatives. Anywhere from $20k-$50k of expenses can be used for this purpose. To become revenue generating, we would need at least $30k to have a full prod app. 

We are currently not profitable. It will take roughly $30k to build a full prod basic app that can accept paying users, and closer to $100k-$200k to build a full app with all the desired feature and offerings. From there we believe we'll have a low CAC of $0.87 through only digital marketing ads. From there, would only really need upwards of a $10k marketing budget to acquire 10-20k users. And through different revenue models, those users could generate $100k-$200k of revenue. Revenue and profit will scale when foundation product can be fully built and we can focus on marketing efforts to drive people into the app. 

We are currently bootstrapped by the founder and family funds. The founder is searching other angel networks and VCs at this time too.

All projections in the above narrative are forward-looking and not guaranteed.