Kaffi
Icelandic energy coffee
Last Funded November 2020
$124,066
raised from 128 investors
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Disclosure: I have a financial relationship with Kaffi
Bacem Georges
Apr 22, 2020
So to clarify, is this an investment in Smari Organics (including the Yogurt). The coffee market is pretty much saturated, what differentiates Kaffi? What is the price per bottle? Any plans to come up with Nitro? This seems to be the hottest segment now.
Founder & CEO
Yes, that's correct. This is an investment in the company, but we are no longer making yogurt. We pivoted towards Kaffi last year. Pricing is $4.99, which is right in line with other functional drinks. We are playing in the functional (coffee) space, which is very different from the cold brew coffee space, with much fewer players.
Thank you, I found the answers to my questions.
Founder & CEO
Great! let me know if I can answer anything else.
Interested in investing in Kaffi. Please tell me about your yogurt product. Do you still sell this or have you had an exit? If so, what are some of the details.
Thanks Todd V.
Founder & CEO
Apologies for the late reply. I'm just now seeing this question. We discontinued the yogurt early last year.
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What is the 1 year? 3 year? 5 year? Outlook. How does this differ than the many protein rich coffees out there like High Brew, KOIA, Iconic Protein, Kitu Super Coffee, Ripple, Starbucks, OWYN, REBBL, Bulletproof Coffee....... What other product assortment will there be besides coffee? Is this a shelf stable product? Also, a million+ net loss does not seem so good right off the bat. I'm a type of person that has tried them all. XD
Unless it is going to incorporate some other thing like hemp in it.
1.4 million net loss is quiet hefty as well...
Founder & CEO
Great questions. Please go ahead and download our deck, which will answer your questions about projection and how we stack against the competition. Kaffi is not shelf stable at the moment, but we're working on that. We will be adding more SKUs down the road, but for now the focus is on increasing market share.
Are you pursuing shelf space in any physical retail stores at this time?
Founder & CEO
Yes we are.
Investor
I was trying to invest but the app glitched and I’m not sure if my investment went through.
Founder & CEO
Please send me an email to s@smariorganics.com with as much detail as possible and I'll reach out to the Wefunder team.
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Will you be extending this campaign round to reach the full $1.07 M ?
Founder & CEO
We will not. It’s ending in 5 days.
Smari, thank you for your reply! How many shares would a hypothetical $1,000 investment buy an investor?
Founder & CEO
Convertible notes do not have a set share price, so I don't have an answer to that.
Please tell us; the current deal is convertible note w/5% interest, but a conervertible note typically converts the debt into shares rather than getting their money back with interest. So, please provide some info. For example, if an investor invests say $1,000 at 5% interest, what is the length of the debt holding and what would a return look like? Or if its shares later, of $1,000 loan, what would it look like?
Founder & CEO
Great question. For simplicity let's say you invest $1000 in a convertible note that carries 5% interest, and it converts in a year. In that case, your note + interest would be $1050, and that's the amount that would convert to shares. Same if there's a discount, that would get added to the note at conversion. Hope this helps.
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Why don’t you lower the minimum to $100. You will get lot of investors ...
Founder & CEO
We feel that $250 is a good minimum amount in terms of fundraising.