I have been studying where disruption comes from for more than 10 years out of my seventeen as an early-stage investor. We have been building REFASHIOND Ventures: The Industrial Transformation fund to back startups that are fundamentally changing the supply chains and value chains that are the foundation on which legacy industries operate. That means startups just like Kadeya. In our opinion, Kadeya is that rare startup that has an opportunity to do two things: First, it offers a simpler and cheaper value proposition to its corporate customers and convenience to end-users, and; Second it fundamentally changes the way bottled beverages are delivered to end-use consumers - starting with a focus on industrial workplaces. If this is all Kadeya does, it could become a big business. But Kadeya is much more than a robotic vending machine for non-alcoholic beverages in industrial workplaces; Kadeya is building a platform that could eventually change how all liquid consumables are delivered to end consumers, and reduce the use of single-use plastics across supply chains and value chains for all liquid consumables. The team has solved a very hard technical problem and created a product that delivers a seamless, unique, intuitive, and delightful experience that makes the sophisticated orchestration of software and hardware that happens in the background invisible to the user. I first met Manuela Zoninsein, CEO and Cofounder of Kadeya, in 2015. She is highly driven, and has assembled a team that has a shared vision and that has already solved some very hard technical problems. Kadeya is unique because it sits at the intersection of liquid consumables, hardware, software, machine learning and artificial intelligence, and advanced manufacturing. The enthusiasm from the corporate customers I spoke to is palpable because Kadeya solves a logistics and operations problem for them, at a significantly reduced cost; The only alternative to Kadeya is for them to keep doing what they are doing now, and those I spoke to do not want that. The team is focused on scaling a solution that makes it easy for their target corporate customers to adopt Kadeya as an integral part of the customers’ internal operations. As plastic pollution increases and the Climate Crisis gets worse, startups like Kadeya will play an important role in refashioning the way our world works. We are obsessively enthusiastic about the team, and what they are building. We could not be more excited to be making this journey with them Join us.