Invest in Just Her Rideshare

"We're not just providing safe rides — we're delivering clean, comfortable vehicles and a welcoming community experience that keeps customers coming back and willing to pay a premium."

"No other rideshare is built entirely around the lived experiences of women — we’ve created a space where women feel seen, supported, and safe. Our community keeps growing because we serve more than a need — we speak to a movement: safety, dignity, and economic opportunity for women."

“For many women, the moment they land in a city alone at night, anxiety sets in. Stepping into a car with an unfamiliar man isn’t just uncomfortable — it can be terrifying. Her guard goes up. She's memorizing license plates, sharing locations, holding keys between her fingers — just in case. Now imagine that’s your daughter. Your sister. Your wife. This isn't just a ride — it’s a moment where safety, trust, and peace of mind should never be optional.”

“The headlines don’t lie — every week, there’s another report of a woman assaulted in a rideshare. These aren’t just isolated incidents — they’re systemic. And while the big players continue to brush it off as ‘rare,’ women are changing their habits, avoiding rides at night, or not riding at all. Safety isn’t a luxury — it’s a right. Just Her exists because the current rideshare model is failing half the population.”

I was in my early twenties and had hung out with a friend on Saturday. On Monday she was standing at a bus stop, was abducted and brutally murdered. Even though this happened the pre-rideshare era, it left me feeling vulnerable and filled with anxiety, which caused me to avoid things like rideshares. When I heard Sammy's story, I knew I had to do something...so I did!

"The truth is in the numbers — and the truth is, women are often faced with unsafe situations or made to feel uncomfortable in traditional rideshare environments. No amount of PR can erase that. That’s why Just Her exists — because the data reflects lived reality, and we’re here to change it."

"Industry leaders have struggled to truly connect, particularly with women in certain age groups and parents of young children, due to a deep-rooted fear and discomfort. Many women, especially older generations, feel uneasy getting into a car with a stranger — particularly a male driver — in unfamiliar places. Parents worry about the safety of their children in rideshare vehicles. Just is addressing these needs and it’s exactly why Just Her is different."

"Just Her is the solution because we’ve designed a service that directly addresses the core concerns of women, parents, and vulnerable groups. Built by women, for women, we ensure that every ride is driven by a female driver in a clean, safe, and supportive environment. We prioritize safety above all — from thorough background checks to ensuring the comfort and security of both rider and driver. For women who have felt uncomfortable or unsafe with the traditional rideshare model, Just Her offers peace of mind that you simply can't get anywhere else."

"Alongside our primary B2C business model, which drives our main revenue, we also operate a B2B model by partnering with non-profit organizations to offer transportation services to underserved communities. This creates a steady stream of recurring revenue for the company."

"The rideshare market is not only growing — it has staying power. By 2029, it’s expected to be valued at a staggering $300 billion, showing the long-term demand and opportunity within the industry. Just Her is positioned to capitalize on this growth, particularly by serving an underserved demographic that’s demanding safer, more tailored transportation options."

"Through extensive customer discovery, we've gained deep insights into our target market — we know their needs, concerns, and preferences. By conducting over 200 interviews, surveys, and polls, we've crafted detailed customer personas that guide our strategy. This has allowed us to not only serve our core demographic of women but also to expand into a new segment: older women, who are increasingly seeking safer, more reliable transportation options. Our understanding of these segments gives us a clear competitive edge and positions us to meet their evolving needs more effectively."

"We’ve already seen significant traction with Just Her. Our community is growing steadily, fueled by strong word-of-mouth, and our customer acquisition cost has dropped dramatically due to our organic growth. We've established key partnerships, expanded into new markets, and built a loyal customer base — all while maintaining a focus on delivering a safe, empowering experience for women. Our proven traction sets the foundation for scaling and capturing a larger share of the rapidly growing rideshare market."

“Our involvement with the Women In Mobility "LookLearnLead" and the research on the Paris 2024 Olympics significantly enhanced Just Her with a global presence. By collaborating with international teams and political leaders, engaging with a diverse, global audience, we gained invaluable insights into global mobility needs and preferences that we were able to present to LA County leading up to the #LA28

“Over the past couple of years, we’ve spent less than $4,000 on marketing, and yet, we’ve seen impressive organic growth and traction. We ran a three-month marketing test with minimal investment, which gave us valuable insights into customer acquisition and engagement. Now, imagine what we can achieve with the right funding to expand our marketing efforts — we’re poised to significantly broaden our reach and capture a much larger market share with a more robust marketing strategy.”

“Our marketing funnels have been strategically designed to drive organic growth, focusing on community engagement and word-of-mouth. Moving forward, with additional funding, we plan to enhance our digital marketing efforts, including targeted ads, social media campaigns, and content marketing. We'll also optimize our customer journey through automation and personalized outreach to increase conversions, build brand loyalty, and expand our reach to new demographics.”

“The competitive landscape is dominated by giants like Uber and Lyft, but they’re not addressing the core needs of women who seek a safer, more comfortable, and more empowering rideshare experience. Unlike Uber and Lyft, which provide generic, one-size-fits-all services, Just Her is tailored specifically to women. We prioritize safety, comfort, and community — from female drivers to comprehensive background checks — ensuring our riders and drivers feel supported every step of the way. While Uber and Lyft are spread thin across a broad market, Just Her has a focused, women-centric approach that positions us to fill a critical gap in the industry.”

"Our team is poised for success, bringing over 60 years of combined experience across multiple industries. From mobility experts and tech innovators to corporate compliance professionals and community-driven leaders, we have the right mix of talent to propel Just Her forward. This diverse expertise enables us to not only address the immediate needs of our market but also position ourselves for long-term growth and sustainability."

"Our roadmap focuses on strategic growth and expansion. We plan to launch in new markets, bringing our unique, women-centric service to more communities. In addition, we aim to broaden our offerings by expanding services for seniors, including specialized transportation, as well as diversifying into deliveries and concierge services. This approach will not only strengthen our market presence but also cater to additional customer needs, driving both revenue and loyalty."

We have closed 200K and with a funding goal of $500,000, we plan to launch three new markets and expand our rider and driver base in our existing seven markets by the end of 2025. This investment will also support technology growth and maintenance, including streamlining our onboarding process using AI agents to assist drivers and provide valuable information to customers, enhancing both efficiency and user experience.

A fundamental problem ready for change.

"I've had never taken a ride share alone because of the fear and feeling uncomfortable, until I was working in Paris in 2023" she said. "I found that there were a lot of women out there, like myself, who feel more comfortable with women drivers." - Kimberly Evans, CEO + Founder

In 2020, Kimberly decided to start a ride-share company, Just Her Rideshare! A community of female drivers that picks up a majority of women riders upon request. Built around a solving the problem many ridesharing companies overlook, the safety of women. Why can't women, both passengers, and drivers choose who they want to transport them as well as ride with them for a safe work environment?

We decided that we would empower women by giving them that choice. Customers have the option to choose how their experience will go on the app before getting into a Just Her-labeled vehicle. But after less than a year in the ideation phase, my cofounder pulled out. I, however, was all-in, and decided to move forward with the concept.

 I brought together a team and decided to test launch Just Her Rideshare earlier this year, the concept took off more quickly than I could have imagined. Within 30 days, I'd raised $31,000 in a friends and family round of funding and participated in a customer discovery program at UNC Charlotte. It was during COVID so we had time to figure it out.

I went into the study with the hypothesis that all women were afraid... We ended up invalidating that and realized that women looked at safety differently. Millions of women use ride-share apps each year, so we had to discover who, of those women, were our customer segment.

We determined most women fell into one of three buckets — 

1. Some who were cautious using ride shares and felt uncomfortable not like they were in danger but took measures to stay safe.

2. Some who said they were always afraid and uncomfortable. 

3. Small segment who said they never felt unsafe and were ok one way or another.

Many women told us that if choosing a female driver was an option, it would be a no-brainer. We heard stories about male drivers making women feel uncomfortable by asking them on dates or calling them after the ride was over. I knew we could create a space for women to feel safer, and so we did.

So why is this important to you?

Like many people I was particularly impacted by the story of Samantha Josephson, a University of South Carolina student who was kidnapped and murdered in 2019 when she hopped into what she thought was an Uber ride share she had ordered.

"Unfortunately, the terrifying statistics speak for themselves. We are living in a time in history where women's safety and human rights have been basically ignored in ridesharing, especially by the leaders in the industry.

Shame on them! Why do women who just want a safe ride from point A to point B have to deal with uncomfortable conversations, harassments, assaults, rapes and murder. Enough is enough!" Says Just Her Rideshare, Inc. Founder and CEO Kimberly Evans. 92% of all assaults in the rideshare industry are male against female violence. This was a PEW Research statistic in 2016. 

Just Her soft launched in Charlotte, NC in 2022. We are built for national users and the waiting list of drivers and customers in other cities continues to grow exponentially.

So, what kind of safety features did you look to add?

The Just Her Rideshare mobile app includes an S.O.S button to make it easy to notify police or an emergency contact, a track-my-ride feature and personal preferences. Riders have the option to choose the type of music and temperature they want, as well as indicate if they'd like a chatty or quiet driver.

Our drivers must go through a comprehensive background check before being hired. We've had background checks pend for two weeks after submission and have not allowed some women on the platform. We will be fully thorough because safety is important to us as a platform.

Next, drivers and riders also have to verify their requests before the trip begins. We've incorporated supporting the entrepreneurial community into our mission through the Just Her Hub platform. A community portal where women can connect, engage and support one another, she said.

Why is community important to you?

In order to achieve our goals, we must raise our voices and make ourselves heard. Our vision is to build a community of women taking care of women through the rideshare industry, social connection, and empowering them to flourish and be the best version of themselves.

It’s super important to me that we build community with our drivers for one, but then we also create this open space for our customers or whoever wants to be a part of this community. A community that is an extension of the mobile app where women can connect and engage, rider to rider or driver to driver. It will also have resources for important social topics like domestic violence, sexual assault and sex trafficking.

Why should people invest?

There are enormous transportation needs both privately and socially. Most people who have vehicles rarely consider the social impact that transportation deficits have in some communities. 

Just Her Rideshare is building a community in the shared economy space where women can feel and work safe, while creating a better quality of life and decreasing carbon emissions in the world by sharing rides. We are employing women that ordinarily would not work in this space to have flexibility, help support their families, and earn extra revenue. 

Platform:

Safety:

Drivers are vetted through interviews and background checks.

Drivers must adhere to current state and local Covid sanitation guidelines.

Understanding:

Our focus, however, will always be creating a community of women drivers for women riders. Though we are women-centric and geared toward women, men are our partners, and we welcome their support in helping us keep their wives, daughters and mothers safe. They are allowed the opportunity to use the service based on the driver’s preferences. 

Charlotte Business Journal