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Just a Baby

A mobile app to find people and make babies

Last Funded December 2022

$146,952

raised from 347 investors

Highlights

1
💫 25K+ monthly users and 315K+ app downloads in over 10 countries
2
💸 $225K+ revenues over past 12 months; we are profitable!
3
📣 Featured in NBC, NYTimes, Refinery29, The Courier Mail, The View
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⭐ People LOVE us: median app rating is 5/5 stars and over 1,300 ratings
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💪 Co-founders have 15 yr working relationship, expertise in software dev. & product management
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📈 Fertility is a $25B industry, projected to be $48B by 2030
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🎉 The #1 mobile app designed for finding potential surrogacy, donation and co-parenting partners
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💰 5x cheaper than sperm donor clinics - one woman got pregnant 2x using our app for only $300

Our Team

With so many friends, family, and colleagues struggling to adhere to strict conformity in the way we typically have children, whether it is through their lifestyle, health risks, or fertility, I realized that something was needed to help all (approx. 200m) of these people. We have an opportunity.

The way we're having kids is changing...

50 years ago, making babies was a standard process. Meet someone, tie the knot, conceive.

But this method is outdated. It excludes huge groups of people, including single people, people with fertility issues, and LGTBQ+.

The mainstream is shifting, in ways that create a need for a new way to make babies.

Consider these stats:

  • The number of single-parent households is rising.
  • First time parents are getting older.
  • There are 543K same-sex married couple households in the US.
Source: Pew Research Center, UCLA Williams Institute

We have a society in which having kids “normally” is becoming more and more elusive, yet the desire to have them remains as strong as ever.

This creates demand for new tools & technology to help us make babies - not the “traditional way,” but however way we want.

A growing problem, and we're here to solve it.

One of the biggest problems during COVID? A sperm shortage. 

That's right. Driven by an increased demand for "pandemic babies," shortages grew so severe that people began flocking to private Facebook groups with tens of thousands of members to connect with donors. 

“Donors are going direct to customers” the New York Times reports.

That's where Just a Baby comes in. We provide a safe, secure app for connecting with donors - a cheaper solution to sperm banks and clinics, and a more efficient solution to Facebook groups.

Meanwhile, the fertility market is worth ~$25B and is projected to grow to $40B + by 2030.

An industry analysis characterizes the fertility market as a “highly fragmented provider landscape of regional clinics” - creating an opportunity for “platforms of scale” that will leverage technology to improve efficiency.

There is a HUGE market opportunity, and we’re cracking it right open.

 How it works 👼

Just a Baby is an app that allows you to connect with people that can help you have kids, whether that's by providing sperm, an egg, or an embryo. Kind of like Tinder, except for making babies. 

It's simple to use – download the app, set up a profile, and within a couple of clicks, you can be chatting to prospective donors / partners.

Amy & Jessi used Just a Baby to conceive Jade, above. Check out Amy & Jessi’s birth story by clicking on the image!

The app serves many different groups, but the majority of users are single people looking for help with conception (E.g. an egg or sperm) or lesbian / gay couples.

Rather than go through clinics or sperm banks - which are prohibitively expensive, bureaucratic, and intimidating for many - anyone can download an app in 30 seconds.

We are profitable! 💸

Our founder, Paul, launched the company in 2017 and the app facilitated its first pregnancy later that year.

Since then, we've grown to 24,000+ users/month across 10 countries, including the US, UK, Australia and Canada.

We've generated $225K+ in revenues over the past 12 months, and we are profitable. 

All of this achieved with $0 spent on marketing, $0 in funding, and a very small team.

We have proof of concept. There is a huge, growing market. Now we just need the funding to grow.

People go (goo-goo) gaga for us!

The app is available on the App Store and Google Play. It's been downloaded 300,000+ times and gotten 1,300 reviews+.

People LOVE us: the vast majority of reviewers give us 5 stars, with an average rating over 4.

We’ve been featured in NBC, Refinery 29, Harper's Bazaar, NYPost, BBC and more.

Making money, AND babies

Just a Baby uses a freemium model. The basic version is free, while the premium version costs $15.99 / month.

Compare our price to the fees that sperm banks charge - a vial of sperm costs $900-$1,000, with an insemination cost of $500-$4,000.

Meanwhile, egg donor platforms charge upwards of $7,000 as an “agency fee” which includes access to their donor database.

While users likely have to pay medical costs to conceive, we make the matching part cheaper and more accessible.

Don’t believe us? Check out Kayla Ellis’ story - Kayla spent less than $300 to get pregnant twice using Just a Baby.

A mighty team

Our CEO, Paul Ryan, founded and was CEO of a successful tech company for the past 20 years.

He founded Just a Baby in 2017 based on his own personal desire to have children in his early 40s without going the traditional route.

Paul describes Just a Baby as his Ikigai, a Japanese term for “a motivating force; something that gives oneself a sense of purpose or a reason for living.”

Our CTO and co-founder is Erick Haryono, a senior software architect with over 20 years of full-stack dev experience.

We have two advisors - an international fertility lawyer and a renowned physician - and a team of 12 employees.

Next steps - let's make more babies!

We’re raising $1M in this round, which would allow us to go full steam on marketing our latest version of the app, ramping up our revenue channels, and growing our team.

Our current version of the app focuses on matching, but our vision is to take users through a streamlined journey of legal services, medical services, and education.

Invest today to join us on our mission to create more loving families across the globe. 

Not only because we think you might make a few bucks, but also because we’re making dreams come true - one baby at a time. 🐣


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Overview