Invest in Jupiter (YC S19)

Picture this: You’re scrolling Instagram, eyeing that irresistible creamy pasta recipe. You’re inspired—ready to cook! But suddenly, reality kicks in: you scribble a shopping list, trek to the store, wander the aisles, and—oops—forget the Parmesan. Sound familiar? Millions face this broken grocery experience every single day.

Enter Jupiter: We’re revolutionizing grocery shopping with an AI-powered platform that transforms recipe inspiration into a seamless, shoppable journey. With just a few clicks, every ingredient from your favorite recipe lands in your cart—delivered straight to your door.

The challenge? Recipe inspiration is everywhere—but shopping is stuck in the past. Most recipes online aren’t directly shoppable, so creators miss out on earnings, fans jump through hoops to buy ingredients, and brands lose valuable exposure.

The result: A fragmented experience for everyone involved, and a huge untapped market. Jupiter brings it all together, transforming scattered content into a seamless, profitable ecosystem for creators, brands, and consumers alike.

Jupiter is here to bridge the gap. We’re not just a tool—we’re the all-in-one ecosystem empowering creators to monetize effortlessly. With Jupiter, every recipe becomes a revenue stream: fans shop instantly, brands get direct access, and creators earn with every purchase.

We're not just solving a problem—we're creating a new market.

For Creators: Turn every recipe into recurring revenue. Our business-in-a-box requires zero tech skills—just upload content and start earning from every ingredient sold.

For Shoppers: Transform inspiration into instant action. One click converts any recipe into a delivered grocery order—no lists, no forgotten items, no friction.

For Brands: Capture consumers at peak intent. When someone's ready to cook your product, Jupiter puts you directly in their cart—measurable, trackable, profitable.

The result? A three-sided marketplace where engagement drives commerce, creators build sustainable businesses, and brands reach motivated buyers. Everyone wins, revenue flows.

Online grocery hits $388B in 2025, with creators driving 42% of food purchases. Jupiter captures $27B: $25B from demand (6.4% market share) and $2B from retail media.

Our business-in-a-box turns 77.8M online households into a creator-powered ecosystem—where recipes monetize instantly, brands target ready-to-buy shoppers, and grocery’s future becomes frictionless.

For brand marketers, Jupiter is a breakthrough. Our platform puts your products in front of millions of home cooks right when they’re inspired by recipes—turning social media moments into real sales.

With Jupiter, brands get prime placement in creator content, top spots in shoppable ingredient lists, and access to detailed campaign analytics—all in one place. It’s a smarter, data-driven way to reach engaged shoppers and see exactly how your marketing dollars are working for you

Food brands still pour $200B+ into outdated ads and in-store promos, but the future is digital. Jupiter is seizing this shift—giving marketers a direct line from recipe inspiration to checkout.

For the first time, brands can reach shoppers at the exact moment they’re ready to buy. We’re not just capturing market share—we’re redefining food marketing for the digital age.

Jupiter’s Revenue Model: Three Powerful Streams

1. Brand Advertising: Food brands pay to showcase their products at the moment shoppers are most inspired—right within shoppable recipes.
2. Commerce Commissions: We earn 5–20% of every grocery basket purchased through our platform.
3. Display Ads: Strategic partnerships with industry leaders Raptive and Mediavine expand our reach and unlock additional ad revenue.

Three pillars, one mission: turning recipe inspiration into real, scalable profits.

Jupiter’s business-in-a-box model is built for rapid, scalable growth. Our Instacart partnership ensures seamless commerce—no inventory, no logistics headaches. Brands and publishers onboard themselves, making expansion effortless. We’re also eyeing integrations with UberEats and DoorDash to unlock even more shopper convenience and revenue.

In 2025, commerce will drive 40% of our revenue, fueled by growing volume and stronger revenue-share deals. With strategic partnerships and a frictionless platform, Jupiter is set to lead the next wave of digital grocery innovation.

Food creators and brands are thriving on Jupiter! In the past year alone, 1,440+ food creators have earned over $5.7M, while our brand partners have reached 260 million inspired shoppers. These aren’t just numbers—they’re proof that Jupiter delivers value across the ecosystem.

We’re not just building a platform; we’re powering a movement that empowers creators, delights shoppers, and drives results for brands.

Our Instacart partnership is fueling rapid growth—annualized GMV already tops $1.2M, with monthly gains over 40%. Brand partnerships are up 245% year-over-year, proving our model’s scalability and appeal. Jupiter’s momentum is real and accelerating.

La Tourangelle’s partnership with Jupiter drove real sales growth and reached millions of engaged shoppers—proving our impact. Success stories like this are why more brands are choosing Jupiter to connect with consumers right when they’re ready to buy.

Fueled by a growing customer base, Jupiter is thriving—on track to double revenue this year and aiming for $125M+ ahead. While projections aren’t guaranteed, our momentum and scalable model set us up for long-term success. We’re building a future where creators, brands, and shoppers all win.

Leading brands like Haven’s Kitchen, La Tourangelle, and Kerrygold love working with Jupiter because they see real, quantifiable, results. These partnerships reflect the trust and impact we’ve built in food commerce.

Jupiter’s leadership is a powerhouse: world-class experts from top tech, product, and ops roles, with proven track records at leading companies. They’ve scaled startups and global giants—now they’re driving Jupiter to lead the $864B grocery revolution. With this team, we’re not just in the game—we’re redefining it.

Jupiter stands out in a crowded $864B grocery industry by offering what no one else does: a seamless, shoppable experience that connects creators, brands, and shoppers in real time.

As online grocery rockets toward $388B in 2025, our platform uniquely captures $27B in demand generation and brand advertising. We’re not just another player—we’re redefining how grocery shopping, content, and commerce come together. And we’re just getting started.

Forward-looking projections are not guaranteed.

The $864B grocery industry is going digital fast, with online grocery sales soaring. Yet, no one has unified creators, brands, and shoppers—until now.

Jupiter’s innovative platform is uniquely positioned to capture a $27B opportunity across demand generation and brand advertising.

Jupiter is engineered for efficient, scalable growth. With a CAC payback under two months and an 8:1 LTV:CAC ratio for brands, we’re driving profitable expansion and rapid reinvestment.

The market is huge—over 200,000 food creators still to reach—giving us room to scale our network and deepen partnerships.

With every new creator and brand on our platform, Jupiter’s flywheel spins faster. More creators means more shoppable recipes, which drives more shoppers and higher engagement. This attracts more brands, who see real results—fueling even more growth.

Result: A powerful cycle that builds itself—more creators, more shoppers, more brands, more revenue. Jupiter’s model isn’t just efficient; it’s unstoppable.

As more creators join Jupiter, our library of shoppable recipes grows—driving more shoppers, attracting more brands, and unlocking better deals. This creates a self-reinforcing cycle, scaling both revenue and our market advantage.

Every new creator, brand, and shopper strengthens our moat. Jupiter isn’t just a platform—we’re building the dominant force in digital grocery commerce.

Jupiter isn’t just riding the digital grocery wave—we’re leading it. Our scalable model and strategic partnerships put us on track for $10B+ potential.

We’re redefining grocery shopping, creator earnings, and brand connections. The momentum is real, the opportunity is huge, and Jupiter is shaping the future of food commerce.

Our vision: build a lasting company that transforms grocery—and take Jupiter public. With a lean, scalable, software-driven model, we’re following the path of giants like Shopify. If we keep executing, we’re on track for unicorn status by 2027. The model works, the market is massive, and Jupiter is ready to lead.

We’re not just changing grocery shopping—we’re rewriting the rules. Jupiter is unlocking new income for creators, smarter connections for brands, and a seamless experience for millions of shoppers.

Now’s your chance to join industry leaders like Y Combinator, Khosla Ventures, NFX, and Pete Flint.

Invest early.

Grow with us.

Let’s build the future of grocery—together.