Management’s Discussion and Analysis of Financial Condition and Results of Operations

You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.

Overview

Joi is a bot that allows Direct Sales consultants to make sales directly on Facebook. This greatly reduces friction in the buying process, which is a solution that is urgently needed in this industry.
In 5 years, we hope to be fully integrated with the 200+ Direct Sales companies throughout the United States. The Direct Sales industry is also popular in South America, Asia, and Europe, so there's plenty of room for international expansion as well. (These are future-looking projections and are not guaranteed)
Given the Company’s limited operating history, the Company cannot reliably estimate how much revenue it will receive in the future, if any.

Milestones

Booster TV, Inc. was incorporated in the State of Delaware in May 2015.

Since then, we have:

• We are partnering with a software company that's allowing Joi to integrate with 50 of their clients.
• We've already met with every single Direct Sales company in the state of Utah (& many in TX and FL).
• Since the Covid crisis began, Direct Sales companies are reporting historic growth in sales.
• The Direct Sales industry is heavily networked so word about Joi will quickly spread online.
• Joi will increase sales for Direct Sales consultants by removing friction from the buying process.
• Our team is deeply connected with the Direct Sales industry and knowledgeable about the market.

Historical Results of Operations

• Revenues & Gross Margin. For the period ended December 31, 2019, the Company had revenues of $0 compared to the year ended December 31, 2018, when the Company had revenues of $0.
• Assets. As of December 31, 2019, the Company had total assets of $30,100, including $100 in cash. As of December 31, 2018, the Company had $30,100 in total assets, including $100 in cash.
• Net Income. The Company has had net income of $223,804 and net losses of $12,000 for the fiscal years ended December 31, 2019 and December 31, 2018, respectively.
• Liabilities. The Company's liabilities totaled $0 for the fiscal year ended December 31, 2019 and $223,804 for the fiscal year ended December 31, 2018.

Related Party Transaction

Refer to Question 26 of this Form C for disclosure of all related party transactions.

Liquidity & Capital Resources

To-date, the company has been financed with $200,000 in debt, $274,500 in equity, and $36,500 in SAFEs.

After the conclusion of this Offering, should we hit our minimum funding target, our projected runway is 12 months before we need to raise further capital.

We plan to use the proceeds as set forth in this Form C under "Use of Funds". We don’t have any other sources of capital in the immediate future.

We will likely require additional financing in excess of the proceeds from the Offering in order to perform operations over the lifetime of the Company. We plan to raise capital in 12 months. Except as otherwise described in this Form C, we do not have additional sources of capital other than the proceeds from the offering. Because of the complexities and uncertainties in establishing a new business strategy, it is not possible to adequately project whether the proceeds of this offering will be sufficient to enable us to implement our strategy. This complexity and uncertainty will be increased if less than the maximum amount of securities offered in this offering is sold. The Company intends to raise additional capital in the future from investors. Although capital may be available for early-stage companies, there is no guarantee that the Company will receive any investments from investors.

Runway & Short/Mid Term Expenses

Booster TV, Inc. cash in hand is $10,776.67, as of October 2020. Over the last three months, revenues have averaged $0/month, cost of goods sold has averaged $0/month, and operational expenses have averaged $1,866/month, for an average burn rate of $1,866 per month. Our intent is to be profitable in 12 months.

Since December 31, 2019, the company has signed an agreement with a software developer to create Joi and has begun creating the platform. It has raised additional capital from existing investors to begin that process. There have been no other material changes to the finances or operations of the Company.

We already have the prior funding to go to market, and we hope to launch the Joi platform and begin generating revenue in 2 months. Within the next 6 months, we hope to have generated revenues of $42k in total and anticipate spending approximately $100k in total on software development costs and marketing the product to direct sales companies and representatives. 

The $100k minimum raise on Wefunder will take us to a temporary breakeven point: once the software development is completed, we will begin producing revenue, and can recycle that revenue into marketing and further growth. We intend to raise additional capital to ramp up sales and further development thereafter, which will return us to a net burn temporarily, but we intend to be back to breakeven within 12 months.

We have no other sources of capital on which to rely, although our existing investors continue to support the company actively. We have money left over from prior raises to sustain operations through the Wefunder campaign, having raised an additional $36,500 in October 2020.