jbrds

Invest in the Future of Children's Footwear with jbrds: Pioneering Natural Growth & Development

https://wefunder.com/jbrds

Total raised on Wefunder: 338200

Total investors: 31

Quick facts

  • The active lifestyle brand from cradle to 8 years old
  • 22.5 million potential consumers added to the Total Addressable Market (TAM) every year
  • Nearly 300 years of combined footwear expertise from concept to delivered good
  • Over 5,300 units sold and $275k+ in gross sales since launch
  • Awarded the American Podiatric Medical Association’s Seal of Approval

Team profiles

Featured investor profiles

jbrds

Invest in the Future of Children's Footwear with jbrds: Pioneering Natural Growth & Development

Funded badge
Last Funded April 2024

$838,200

raised from 31 investors

Investment Terms

You will be investing in jbrds through an SPV. This means that when you invest, you will be signing the SPV Subscription Agreement, not the direct investment contract. For more information on SPVs, see here.

Financials

We have financial statements ending December 31, 2022. Our cash in hand is $66,165, as of October 2023. Over the three months prior, revenues averaged $7,391/month, cost of goods sold has averaged $7,895/month, and operational expenses have averaged $9,676/month.

At a Glance

Jan 1 – Dec 31, 2022
Revenue icon
$54,053
Revenue
Net loss icon
-$283,459
Net Loss
Short-term debt icon
$116,445
+24%
Short-Term Liabilities
Valuation icon
$7,500
Raised in 2022
Cash in bank icon
$66,165
Cash on Hand
Net Margin:
-524%
Gross Margin:
43%
Return on Assets:
-288%
Earnings per Share:
-$2.78
Revenue per Employee:
$54,053
Cash to Assets:
43%
Revenue to Receivables:
~
Debt Ratio:
118%
JMD Innovation Financials and CPA Review Report 2021 and 2022.pdf BalanceSheet2023-copy.pdf BalanceSheet2024-copy.pdf ProfitandLossDetail 1 .pdf ProfitandLossDetail.pdf
Management’s Discussion and Analysis of Financial Condition and Results of Operations

You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.

Overview

JMD Innovation, LLC/DBA: jbrds (“the Company”) is a Baltimore-based footwear startup for infants, toddlers, and kids. The business is currently a Direct-to-consumer business operating on Shopify, though we have ambitions to open up wholesalers and international distributors. Our mission is to start kids off on the right with footwear that helps them stand, balance, and walk. Our vision is to make walk, run, and play shoes for kids ages cradle to eight.
Milestones

JMD Innovations, LLC was organized in the State of Maryland in March 2018.

Since then, we have:
  • The active lifestyle brand from cradle to 8 years old
  • 22.5 million potential consumers added to the TAM every year
  • Nearly 300 years of combined footwear expertise
  • Earned the top of #1 New Release in both Baby Boy’s Sneakers and Baby Girl’s Sneakers on Amazon
Historical Results of Operations
  • Revenues & Gross Margin. For the period ended December 31, 2022, the Company had revenues of $54,053 compared to the year ended December 31, 2021, when the Company had revenues of $0. Our gross margin was 43.49% in fiscal year 2022.
  • Assets. As of December 31, 2022, the Company had total assets of $98,342, including $41,829 in cash. As of December 31, 2021, the Company had $59,051 in total assets, including $58,048 in cash.
  • Net Loss. The Company has had net losses of $283,459 and net losses of $74,347 for the fiscal years ended December 31, 2022 and December 31, 2021, respectively.
  • Liabilities. The Company's liabilities totaled $116,445 for the fiscal year ended December 31, 2022 and $93,695 for the fiscal year ended December 31, 2021.
Liquidity & Capital Resources

To-date, the company has been financed with $177,500 in debt and $500,000 in equity.

After the conclusion of this Offering, should we hit our minimum funding target, our projected runway is 18 months before we need to raise further capital.

We plan to use the proceeds as set forth in this Form C under "Use of Funds". We don’t have any other sources of capital in the immediate future.

We will likely require additional financing in excess of the proceeds from the Offering in order to perform operations over the lifetime of the Company. We plan to raise capital in 12 months. Except as otherwise described in this Form C, we do not have additional sources of capital other than the proceeds from the offering. Because of the complexities and uncertainties in establishing a new business strategy, it is not possible to adequately project whether the proceeds of this offering will be sufficient to enable us to implement our strategy. This complexity and uncertainty will be increased if less than the maximum amount of securities offered in this offering is sold. The Company intends to raise additional capital in the future from investors. Although capital may be available for early-stage companies, there is no guarantee that the Company will receive any investments from investors.

Runway & Short/Mid Term Expenses

JMD Innovations, LLC cash in hand is $66,165.85, as of October 2023. Over the last three months, revenues have averaged $7,391/month, cost of goods sold has averaged $7,895/month, and operational expenses have averaged $9,676/month, for an average burn rate of $10,180 per month. Our intent is to be profitable in 36 months.
Since the date of our financials, we fully subscribed a private offering of $500,000. Our first full year (July '22 to July '23) saw $182,854 in gross sales on 2,749 orders, comprised of 3,426 units. 
We are estimating $100,000 to $200,000 in revenue and $35,000 to $75,000 in expenses in the next 3 to 6 months contingent upon inventory.
We are not yet profitable. $2.5M to $3M will be necessary to reach profitability.
Outside of Wefunder, we can resort to bank loans, lines of credit, and/or a non-obligatory capital call should we need to cover short-term burn.  
All projections in the above narrative are forward-looking and not guaranteed.

Risks

1
The modern business landscape's susceptibility to global supply chain disruptions poses a significant risk, directly threatening inventory replenishment and potential sales. Factors such as geopolitical issues, natural disasters, health crises, and cybersecurity threats can initiate cascading effects due to the interconnected nature of global commerce. Utilizing lean inventory practices, engaging in extended supply networks, and facing environmental challenges make us particularly vulnerable. These disruptions can lead to critical inventory shortfalls, unmet customer demand, and lost sales opportunities.
2
Navigating the challenge of securing qualified full-time talent in the realms of planning, paid, and earned media is pivotal to our strategic growth and operational efficiency. The scarcity of skilled professionals, amplified by competitive market demands, necessitates a proactive and innovative approach. We recognize that our success hinges on our ability to attract, engage, and retain individuals proficient in these specialized fields, particularly in an era where media strategies are integral to business visibility and customer engagement.
3
Establishing a foothold in the wholesale sector is essential for our long-term business trajectory, presenting challenges in penetrating this competitive arena and ensuring capacity to meet surging demand. The intricacies of balancing inventory levels to adequately fulfill wholesale orders without missing sales opportunities are critical to our expansion. This necessity becomes particularly pronounced as we strive to grow our market share and solidify our presence in the wholesale domain, ensuring we can consistently meet order commitments and support the persistent growth of the business.

Other Disclosures

The Board of Directors

Director Occupation Joined
F. Mike Gugat CEO @ JMD Innovations, LLC 2018
Sameel Osuri SVP: Global Content Finance Transformation @ Warner Bros. Discovery 2018
Dr. Jay LeBow Podiatric Medicine & Surgery @ Self Employed - Consultant 2018
David Hirshfeld Owner @ Holabird Sports, LLC 2018

Officers

Officer Title Joined
F. Mike Gugat CEO and Head of Marketing 2018
Dr. Jay LeBow Chief Innovation Officer and Head of Product 2018
David Hirshfeld COO and Treasurer 2018

Voting Power

Holder Securities Held Power
Dr. Jay LeBow 28,500 Class B 28.5%
Frederick M Gugat 28,500 Class B 28.5%
David Hirshfeld 28,500 Class B 28.5%

Past Fundraises

Date Security Amount
Priced Round $338,200
8/2023 Priced Round $500,000
6/2023 Loan $120,000
5/2023 Loan $50,000
2/2022 Loan $7,500

Outstanding Debts

Issued Lender Outstanding
6/28/23 M&T Bank
$115,253

Related Party Transactions

Holabird Sports is owned and operated by David Hirshfeld, a Manager and Officer.

Holabird Sports handles fulfillment of orders and customer service and was paid approximately $60,000 in 2022.

Use of Funds

$50,000

58.5% Marketing 35% New Product Development and production 6.5% Wefunder Fee



$1,234,993 58.5% Marketing 35% New Product Development and production 6.5% Wefunder FeeRaising our maximum target allows us to manufacture and ship products much faster and also vastly increase our paid marketing spend.

Capital Structure

Class of Security Securities (or Amount) Authorized Securities (or Amount) Outstanding
Class C 10,000 2,000
Class B 90,000 90,000
Class A 10,000 10,000

Form C Filing on EDGAR

The Securities and Exchange Commission hosts the official Form C on their EDGAR web site.

Details