Every time someone gets a pet, they sign up for outliving them.

In the US alone...

And no one is building for the one moment every pet parent will face.

A $152B Industry With a Critical Blindspot.

Jasper is creating the first modern ecosystem for grief care, built for how people actually live and heal today.

End-of-life and memorial spending is fragmented, transactional, and not focused on ongoing emotional care.

Where the $152B Pet Industry Spends Today

What We've Learned.

Modern grief support doesn't exist, and people are paying the price.

1. Outdated, fragmented, and static
2. Generic, dismissive, ineffective
3. Disorganized, self-guided experiences
4. No trusted leader

People deserve modern, scalable, safe grief support that’s human at it’s core.

What We Built: Our Beta

Over the past year, we ran a full beta to validate Jasper’s foundation. We tested the core components grief support truly needs.

Community

The heart of Jasper.

Experts

Personalized, human guidance.

Content

Tools that evolve with your grief.

Personalized AI

Smart support that gets you.

High engagement. Organic growth.

Hi, I'm Britta.

Founder & CEO

Brand Builder, Jasper's Mom

I lost my dog Jasper in 2024 after 15 years together, and the experience showed me something unmistakable: grief support is profoundly outdated and inaccessible. Helping a friend navigate suicide loss the year before confirmed it — there is no modern path to care.

I’ve spent my career scaling consumer products at Uber and multiple VC-backed startups, building brands, communities, and category-defining experiences. I know how to build trust at scale — and grief is the category that needs it most.

Jasper is the platform I needed and the one millions of others do too. We start with pet loss, but the opportunity spans the full landscape of human grief.

GTM Strategy To-Date

Jasper’s go-to-market strategy combines community virality, expert credibility, and tech-powered scalability.

Who We Serve First

1. Pet owners in the early stages of loss
2. Mobile-first consumers seeking immediate support
3. Individuals proactive about emotional wellbeing
4. People who value personalized guidance and community
5. Users underserved by traditional mental health options

DTC Acquisition

1. TikTok + Instagram organic
2. Pet influencers
3. PR + storytelling
4. Community referrals

Our Two-Tier Revenue Strategy: Premium builds depth. AI unlocks scale.

We begin with a premium subscription to build depth, trust, and brand equity. As our community and content ecosystem grow, we introduce a lower-priced AI-supported tier to unlock scale.

Premium Tier (Today)

$50/month

1. Full community access
2. Groups + experts + live support
3. High-intent users

Goal: 1,000 members

AI-Supported Tier (Future)

$10/month

1. Personalized tools and guided pathways
2. Scalable, accessible emotional support
3. Expanded user-base

Goal: 10,000+ members

Scaling Through Trusted Pet-Care Partners

We embed Jasper into the pet ecosystem, reaching owners at the exact moment support is needed.

B2B2C Distribution

1. Pet insurers
2. Pet food brands
3. Vet networks
4. Shelters & rescues
5. Euthanasia services

Partners give Jasper immediate, high-intent reach at scale.

Building brand loyalty for pet care’s most trusted brands

When a pet passes away, owners cancel everything. Food subscriptions, supplements, insurance, supplies. This is the single biggest churn moment in the pet-care industry.

Jasper turns the hardest moment into the most powerful loyalty driver.

Example target partners

The Bigger Future.

If Jasper becomes the emotional wellness layer for pet owners, we can scale a membership base similar to other trust-driven consumer platforms.

Jasper can follow the same arc, a trust-first wedge that grows into a category-defining emotional wellness platform.

Pet loss is our wedge. The full grief market is the opportunity.

A multi-billion dollar market hidden in plain sight.

We begin with pet loss, then expand into the entire grief ecosystem where no modern leader exists. With a total addressable market (TAM) of over $3 billion, Jasper is the first platform designed to create a single, trusted destination.

For a more traditional Pitch Deck, click here.